I am a Graphic Designer with 14 years of experience specializing in packaging design and visual communication for FMCG products. I create packaging, labels, catalogs, and corporate visual materials across household cleaning, personal care, cosmetics, food, and other consumer categories—leading work from concept development to print-ready artwork. I focus on strengthening brand identity, improving shelf presence, differentiating products in competitive markets, and maintaining consistent visual systems across product ranges. With strong knowledge of packaging production and printing processes, I translate creative ideas into production-ready solutions. I’ve also worked as a freelancer with brands and companies from 11 different countries, gaining international experience across markets and audiences.…

Serkan Şenel

I am a Graphic Designer with 14 years of experience specializing in packaging design and visual communication for FMCG products. I create packaging, labels, catalogs, and corporate visual materials across household cleaning, personal care, cosmetics, food, and other consumer categories—leading work from concept development to print-ready artwork. I focus on strengthening brand identity, improving shelf presence, differentiating products in competitive markets, and maintaining consistent visual systems across product ranges. With strong knowledge of packaging production and printing processes, I translate creative ideas into production-ready solutions. I’ve also worked as a freelancer with brands and companies from 11 different countries, gaining international experience across markets and audiences.…

Available to hire

I am a Graphic Designer with 14 years of experience specializing in packaging design and visual communication for FMCG products. I create packaging, labels, catalogs, and corporate visual materials across household cleaning, personal care, cosmetics, food, and other consumer categories—leading work from concept development to print-ready artwork.

I focus on strengthening brand identity, improving shelf presence, differentiating products in competitive markets, and maintaining consistent visual systems across product ranges. With strong knowledge of packaging production and printing processes, I translate creative ideas into production-ready solutions. I’ve also worked as a freelancer with brands and companies from 11 different countries, gaining international experience across markets and audiences.

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Language

English
Advanced
Turkish
Fluent
Spanish; Castilian
Advanced

Work Experience

Packaging Designer and Graphic Designer at Bilal Sabuncu A.Ş.
January 1, 2016 - January 1, 2024
Designed FMCG packaging and related visual assets, producing concepts into print-ready artwork. Worked on packaging/label/catalog and corporate visual materials, supporting brand identity, shelf presence, and consistent visual systems across product ranges. Applied production and printing process knowledge to ensure practical, production-ready design outcomes.
Freelance Graphic Designer (Remote)
January 1, 2013 - Present
Provided freelance packaging and visual design services for brands and companies from 11 different countries, covering packaging/label/catalog/corporate visual materials. Worked across multiple industries and target audiences, delivering creative concepts and print-ready artwork aligned with brand and market needs.

Education

Bachelor's degree - Graphic Design at Ege Üniversitesi
January 1, 2011 - January 1, 2015
High School Diploma - Electrical/Electronics (Industrial Maintenance & Repair) at Aydın Anadolu Teknik Lisesi
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Professional Services
    KODMARK Premium Vodka – Brand & Packaging Design

    A Modern Expression of Precision and Tradition

    This project presents the packaging design concept for KODMARK Premium Vodka. The core approach of the design focuses on creating a balanced brand identity built upon purity, sophistication, and modern visual structure. The clean and strong form of the bottle is supported by a sharp and readable typographic hierarchy that reflects a confident premium character.

    The mountain silhouette featured on the label symbolizes “cold clarity” and a sense of refined quality, while the detailed geometric pattern on the lower section introduces a contemporary interpretation of the traditional distillation craftsmanship. The green and blue color variations ensure product distinction within the same line while maintaining consistent brand integrity.

    The prominently placed “5 Times Distilled for Exceptional Purity” statement highlights the technical superiority of the product and reinforces the perception of a premium taste experience. Transparent elements integrated into the label allow direct interaction with the glass surface, resulting in a seamless, modern, and visually clean overall aesthetic.

    Klenbie Powder Detergent

    Klenbie powder laundry detergents are the perfect choice to tackle the dirt and stains in every corner of your clothes! Their high-performance formula provides powerful cleaning even against the most stubborn stains. Not only do they keep your everyday clothes fresh, but they also maintain the brightness of both colored and white garments. With fresh and captivating scents, they leave a pleasant fragrance in your home while also being budget-friendly. Klenbie powder laundry detergents offer reliable cleaning with every wash, ensuring you always have clean and fresh-smelling clothes.

    KERALUX SHAMPOO LABEL DESIGN

    The label design was developed to create a clear and distinctive visual identity for each product variant while maintaining strong consistency across the entire range. Bold color coding, dynamic hair-inspired graphics, and a clean information hierarchy enhance shelf visibility and make each product easy to recognize.

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