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I’m a B2B content writer and SEO-focused communications professional with 12 years of PR and corporate communications experience, specializing in IT, cybersecurity, fintech, and healthcare. I write SEO-optimized web content, press releases, white papers, email campaigns, and executive/keynote and event scripts—often for clients across the U.S., Singapore, and the Philippines. I blend UX principles with clear, strategic messaging to create content that performs and converts. I’m also hands-on with editing and content optimization using AI and popular tools (e.g., WordPress), and I collaborate across stakeholders such as UX designers, graphic artists, and web developers to deliver cohesive, on-brand assets—from landing pages and brochures to corporate video scripts.…I’m a B2B content writer and SEO-focused communications professional with 12 years of PR and corporate communications experience, specializing in IT, cybersecurity, fintech, and healthcare. I write SEO-optimized web content, press releases, white papers, email campaigns, and executive/keynote and event scripts—often for clients across the U.S., Singapore, and the Philippines. I blend UX principles with clear, strategic messaging to create content that performs and converts. I’m also hands-on with editing and content optimization using AI and popular tools (e.g., WordPress), and I collaborate across stakeholders such as UX designers, graphic artists, and web developers to deliver cohesive, on-brand assets—from landing pages and brochures to corporate video scripts.

Serine A. Chua

Copywriter, Content Producer, PR Freelancer, +1

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I’m a B2B content writer and SEO-focused communications professional with 12 years of PR and corporate communications experience, specializing in IT, cybersecurity, fintech, and healthcare. I write SEO-optimized web content, press releases, white papers, email campaigns, and executive/keynote and event scripts—often for clients across the U.S., Singapore, and the Philippines. I blend UX principles with clear, strategic messaging to create content that performs and converts. I’m also hands-on with editing and content optimization using AI and popular tools (e.g., WordPress), and I collaborate across stakeholders such as UX designers, graphic artists, and web developers to deliver cohesive, on-brand assets—from landing pages and brochures to corporate video scripts.…I’m a B2B content writer and SEO-focused communications professional with 12 years of PR and corporate communications experience, specializing in IT, cybersecurity, fintech, and healthcare. I write SEO-optimized web content, press releases, white papers, email campaigns, and executive/keynote and event scripts—often for clients across the U.S., Singapore, and the Philippines. I blend UX principles with clear, strategic messaging to create content that performs and converts. I’m also hands-on with editing and content optimization using AI and popular tools (e.g., WordPress), and I collaborate across stakeholders such as UX designers, graphic artists, and web developers to deliver cohesive, on-brand assets—from landing pages and brochures to corporate video scripts.

Available to hire

I’m a B2B content writer and SEO-focused communications professional with 12 years of PR and corporate communications experience, specializing in IT, cybersecurity, fintech, and healthcare. I write SEO-optimized web content, press releases, white papers, email campaigns, and executive/keynote and event scripts—often for clients across the U.S., Singapore, and the Philippines.

I blend UX principles with clear, strategic messaging to create content that performs and converts. I’m also hands-on with editing and content optimization using AI and popular tools (e.g., WordPress), and I collaborate across stakeholders such as UX designers, graphic artists, and web developers to deliver cohesive, on-brand assets—from landing pages and brochures to corporate video scripts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Based in Singapore Market Services Officer for Promotions and Database Campaigns at Brand Communications

December 1, 2021 - January 1, 2022

Managed promotional and database marketing campaigns. Drafted marketing materials such as website copy, brochures, leaflets, internal and external communications materials, social media content, and video presentations for a banking client.

Based in Singapore Marketing Services Officer (Content Lead)

December 1, 2021 - Present

Managed promotional campaigns and supported data/database marketing activities. Drafted marketing materials including website copy, brochures, leaflets, internal and external communications, social media content, and video presentations for banking and related promotions.

Senior Content Writer at Reach Digital Group

October 1, 2020 - Present

Served as in-house content editor and content writer for website and corporate video projects. Produced client-facing PR and digital assets including press releases, LinkedIn content, EDMs, video scripts, SEO blogs, website copy, white papers, infographics, and brochures, supporting high-ticket B2B clients.

Senior Content Writer / Web Content Editor at Reach Digital Group

October 1, 2020 - Present

Served as in-house content editor and web/content writer for website and corporate video projects. Wrote for the agency’s high-ticket B2B clients, producing press releases, LinkedIn content, EDMs, video scripts, SEO blogs, website copy, white papers, infographics, and brochures.

Content Writer (Based in the Philippines) at Sutton Media

November 1, 2018 - February 1, 2020

Created content related to business financing, including SEO blogs, white papers, landing pages, and email marketing materials for business finance topics.

Content Writer (Finance Content) at Abroad / Freelance (Base in the Philippines)

November 1, 2018 - February 1, 2020

Wrote SEO blogs, white papers, landing pages, and email content related to business financing, focusing on B2B audience engagement and search-friendly structure.

Junior PR Content Specialist at EPLDT, Inc.

October 1, 2016 - November 1, 2018

Drafted press releases for clients including Philips Philippines, Concepcion-Carrier Consumer Solutions Group, B. Braun Medical Supplies, Inc., LINC Messaging, Ideal Vision Center, and VSOBahaginan, plus created marketing brochures, video and event scripts, and pitch letters.

Corporate Communications Officer at EPLDT, Inc.

October 1, 2016 - November 1, 2018

Wrote press releases, internal announcements, thought leadership articles, and blogs. Produced scripts including EDMs, C-level speeches, and company presentation and video scripts. Worked with UX designers, graphic artists, and web developers to support website and app copy, and managed corporate social media accounts in coordination with HR for internal communications.

Junior PR Content Specialist at EP LDT, Inc.

October 1, 2016 - November 1, 2018

Wrote press releases for clients including Philips Philippines, Concepcion-Carrier Consumer Solutions Group, B. Braun Medical Supplies, Inc., LINE messaging, iDeal Vision Center, and VSO Bahaginan. Wrote content for marketing brochures, video and event scripts, and pitch letters.

Corporate Communications Officer at Microsoft (Office role noted in resume experience)

October 1, 2016 - November 1, 2018

Wrote press releases, internal announcements, thought leadership articles, and blogs. Produced scripts for eDMs, CEO-level speeches, and company presentations and video scripts. Collaborated with UX designers, graphic artists, and web developers for website/app copy; managed company social media accounts and partnered with HR for internal communications.

Freelance (Content Writer) at Freelance

September 1, 2016 - November 1, 2019

Wrote articles for Summit Media publications, including Cosmopolitan.ph (Women’s titles) and Female Network, contributing editorial content for women-focused media platforms.

Content Writer at Freelance

September 1, 2016 - November 1, 2019

Wrote articles for women’s title sections such as Cosmopolitan Philippines and Female Network through Summit Media, contributing lifestyle and business-focused editorial content.

Senior PR Writer at Sen. PR, Inc.

March 1, 2015 - July 1, 2016

Wrote press releases for brands including Fujitsu, SAP Philippines, Fortinet, TaskUs, Primer Group, Nestlé Bear Brand, Energizer Philippines, Lazada, Healthway Medical, and Pharex Health Corp. Edited junior PR writers’ press releases, handled in-charge PR content releases, and produced social media content, infographics, event scripts, marketing materials, website content, and blogs.

PR Writer / Senior PR Writer at Senor PRW Ritel, PRC, Inc.

March 1, 2015 - July 1, 2016

Wrote press releases for major clients including Fujitsu, SAP Philippines, Fortinet, TaskUs, Primer Group, Nestlé Bear Brand, Energizer Philippines, Lazada, Red Ribbon, Healthway Medical, and Pharex Health Corp. Edited junior PR writers’ press releases and handled in-charge PR content releases; also produced social media content, infographics, event scripts, marketing materials, website content, and blogs.

Corporate PR Content Writer at M2 Communications

May 1, 2014 - March 1, 2015

Wrote corporate communications content and PR materials for clients, supporting company marketing and communications collateral.

Corporate Communications / PR Content Writer at M2 Communications

May 1, 2014 - March 1, 2015

Produced PR-related content as a full-time writer and created press-related and corporate communications materials during the tenure.