Srujan Shinde is a Senior SEO & Digital Growth Leader with 15+ years of experience driving organic growth, search visibility, and revenue impact for enterprise-scale and eCommerce businesses. He is currently working as a Senior SEO Manager at Reliance Retail, leading SEO strategy and execution for Tira Beauty, a large, fast-growing eCommerce beauty platform. Srujan specializes in building and scaling SEO programs from the ground up, aligning search strategy with business goals, product roadmaps, and cross-functional teams. He has extensive experience leading end-to-end SEO initiatives across technical SEO, content strategy, product SEO, and off-page growth, while working closely with engineering, product, content, brand, and leadership teams. He brings a strong strategic and analytical mindset, combining data from GA4, Search Console, SEMrush, Ahrefs, Merchant Center, and analytics platforms to drive informed decision-making, prioritization, and measurable outcomes. His work focuses not just on rankings, but on scalable growth, discoverability, and long-term organic performance. Leadership & Strategic Expertise • Defining and owning SEO vision, roadmap, and KPIs at an enterprise level • Leading cross-functional collaboration with Tech, Product, Content, Brand, and Marketing teams • Driving technical SEO transformations (indexing, Core Web Vitals, schema, site architecture, migrations) • Scaling eCommerce SEO, including product pages, categories, merchant feeds, and organic shopping visibility • Mentoring and guiding SEO teams, agencies, and vendors to deliver high-impact outcomes • Translating complex SEO insights into clear business recommendations for stakeholders In addition to SEO leadership, Srujan has strong working knowledge of SEM, PPC, social media marketing, ORM, local SEO, and conversion optimization, enabling a holistic view of digital growth and performance. Having worked with global clients across multiple industries, Srujan is passionate about building high-performing teams, solving complex search challenges, and creating SEO programs that scale with business growth. He actively seeks opportunities where he can lead, innovate, and contribute at a strategic level.

Srujan Shinde

Srujan Shinde is a Senior SEO & Digital Growth Leader with 15+ years of experience driving organic growth, search visibility, and revenue impact for enterprise-scale and eCommerce businesses. He is currently working as a Senior SEO Manager at Reliance Retail, leading SEO strategy and execution for Tira Beauty, a large, fast-growing eCommerce beauty platform. Srujan specializes in building and scaling SEO programs from the ground up, aligning search strategy with business goals, product roadmaps, and cross-functional teams. He has extensive experience leading end-to-end SEO initiatives across technical SEO, content strategy, product SEO, and off-page growth, while working closely with engineering, product, content, brand, and leadership teams. He brings a strong strategic and analytical mindset, combining data from GA4, Search Console, SEMrush, Ahrefs, Merchant Center, and analytics platforms to drive informed decision-making, prioritization, and measurable outcomes. His work focuses not just on rankings, but on scalable growth, discoverability, and long-term organic performance. Leadership & Strategic Expertise • Defining and owning SEO vision, roadmap, and KPIs at an enterprise level • Leading cross-functional collaboration with Tech, Product, Content, Brand, and Marketing teams • Driving technical SEO transformations (indexing, Core Web Vitals, schema, site architecture, migrations) • Scaling eCommerce SEO, including product pages, categories, merchant feeds, and organic shopping visibility • Mentoring and guiding SEO teams, agencies, and vendors to deliver high-impact outcomes • Translating complex SEO insights into clear business recommendations for stakeholders In addition to SEO leadership, Srujan has strong working knowledge of SEM, PPC, social media marketing, ORM, local SEO, and conversion optimization, enabling a holistic view of digital growth and performance. Having worked with global clients across multiple industries, Srujan is passionate about building high-performing teams, solving complex search challenges, and creating SEO programs that scale with business growth. He actively seeks opportunities where he can lead, innovate, and contribute at a strategic level.

Available to hire

Srujan Shinde is a Senior SEO & Digital Growth Leader with 15+ years of experience driving organic growth, search visibility, and revenue impact for enterprise-scale and eCommerce businesses. He is currently working as a Senior SEO Manager at Reliance Retail, leading SEO strategy and execution for Tira Beauty, a large, fast-growing eCommerce beauty platform.

Srujan specializes in building and scaling SEO programs from the ground up, aligning search strategy with business goals, product roadmaps, and cross-functional teams. He has extensive experience leading end-to-end SEO initiatives across technical SEO, content strategy, product SEO, and off-page growth, while working closely with engineering, product, content, brand, and leadership teams.
He brings a strong strategic and analytical mindset, combining data from GA4, Search Console, SEMrush, Ahrefs, Merchant Center, and analytics platforms to drive informed decision-making, prioritization, and measurable outcomes. His work focuses not just on rankings, but on scalable growth, discoverability, and long-term organic performance.

Leadership & Strategic Expertise
• Defining and owning SEO vision, roadmap, and KPIs at an enterprise level
• Leading cross-functional collaboration with Tech, Product, Content, Brand, and Marketing teams
• Driving technical SEO transformations (indexing, Core Web Vitals, schema, site architecture, migrations)
• Scaling eCommerce SEO, including product pages, categories, merchant feeds, and organic shopping visibility
• Mentoring and guiding SEO teams, agencies, and vendors to deliver high-impact outcomes
• Translating complex SEO insights into clear business recommendations for stakeholders

In addition to SEO leadership, Srujan has strong working knowledge of SEM, PPC, social media marketing, ORM, local SEO, and conversion optimization, enabling a holistic view of digital growth and performance.

Having worked with global clients across multiple industries, Srujan is passionate about building high-performing teams, solving complex search challenges, and creating SEO programs that scale with business growth. He actively seeks opportunities where he can lead, innovate, and contribute at a strategic level.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

SEO Team Leader at Allure Med Spa (Cosmetic Health Brand)
January 1, 2012 - December 31, 2015
Led the development and execution of comprehensive SEO strategies to improve visibility, traffic, and ROI for Allure Med Spa. Implemented on-page and off-page optimization, content strategy, and technical SEO improvements; performed competitive analyses, keyword research, and site architecture enhancements; collaborated with marketing, product, and creative teams to deliver results aligned with brand goals.
Senior Manager- SEO at Publicis Groupe
January 1, 2016 - January 1, 2023
Led large-scale SEO programs for multiple clients within a digital marketing agency. Built and managed measurement frameworks, dashboards, and reporting; steered on-page, technical, and off-page SEO initiatives; supervised a team of SEO specialists and collaborated with content, analytics, and paid media teams to deliver measurable growth.
Senior Manager- SEO at Reliance Retail, Tira Beauty & Ajio Brand
January 1, 2023 - Present
Head SEO for Reliance Retail's Tira Beauty and Ajio Brand, driving organic search growth across e-commerce platforms. Optimized product and category pages, implemented data-driven content optimization, and integrated analytics with GTM/Data Studio for performance tracking; led cross-functional projects with marketing and technology teams to maximize organic visibility and ROI.

Education

MBA in Marketing at Welingkar Institute of Management, Mumbai
January 11, 2030 - May 2, 2026
BSc (Information Technology) at Mumbai University
January 11, 2030 - January 1, 2010

Qualifications

SEO Certification (Search Engine Optimization)
January 11, 2030 - May 2, 2026
Online Reputation Management (ORM)
January 11, 2030 - May 2, 2026
Google AdWords (PPC)
January 11, 2030 - May 2, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet