Srujan Shinde

Srujan Shinde is a Senior SEO & Digital Growth Leader with 15+ years of experience driving organic growth, search visibility, and revenue impact for enterprise-scale and eCommerce businesses. He is currently working as a Senior SEO Manager at Reliance Retail, leading SEO strategy and execution for Tira Beauty, a large, fast-growing eCommerce beauty platform.

Srujan specializes in building and scaling SEO programs from the ground up, aligning search strategy with business goals, product roadmaps, and cross-functional teams. He has extensive experience leading end-to-end SEO initiatives across technical SEO, content strategy, product SEO, and off-page growth, while working closely with engineering, product, content, brand, and leadership teams.
He brings a strong strategic and analytical mindset, combining data from GA4, Search Console, SEMrush, Ahrefs, Merchant Center, and analytics platforms to drive informed decision-making, prioritization, and measurable outcomes. His work focuses not just on rankings, but on scalable growth, discoverability, and long-term organic performance.

Leadership & Strategic Expertise
• Defining and owning SEO vision, roadmap, and KPIs at an enterprise level
• Leading cross-functional collaboration with Tech, Product, Content, Brand, and Marketing teams
• Driving technical SEO transformations (indexing, Core Web Vitals, schema, site architecture, migrations)
• Scaling eCommerce SEO, including product pages, categories, merchant feeds, and organic shopping visibility
• Mentoring and guiding SEO teams, agencies, and vendors to deliver high-impact outcomes
• Translating complex SEO insights into clear business recommendations for stakeholders

In addition to SEO leadership, Srujan has strong working knowledge of SEM, PPC, social media marketing, ORM, local SEO, and conversion optimization, enabling a holistic view of digital growth and performance.

Having worked with global clients across multiple industries, Srujan is passionate about building high-performing teams, solving complex search challenges, and creating SEO programs that scale with business growth. He actively seeks opportunities where he can lead, innovate, and contribute at a strategic level.