Hi, I'm Srushti Patil, a professional Social Media Manager and Digital Marketing Strategist based in Pune, currently pursuing an MBA in Marketing at IIM HRD.

About

Hi, I’m Srushti Patil, a professional Social Media Manager and Digital Marketing Strategist based in Pune, currently pursuing an MBA in Marketing at IIM HRD.

I specialize in building result-driven Instagram strategies, creating structured content calendars, writing brand-voice captions, and scheduling posts using Buffer and Metricool, all backed by Google-certified knowledge in SEO, analytics, and digital marketing.

  • 1 year's experience
  • Joined April 2026

Languages

  • EnglishFluent
  • HindiFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience

Instagram Strategy & Social Media Management · House of TanayaMar 2025 – Present · 1 yr 9 mos

Managed end-to-end Instagram strategy for a Mumbai-based ethnic wear brand — conducted a profile audit, identified gaps, built a weekly content calendar, and scheduled posts via Buffer and Metricool. Delivered a Reels-first growth strategy focused on content diversity, storytelling captions, and consistent 3–4 x/week posting to boost reach and engagement.

Education

MBA in Marketing · IIM HRD2025 – 2026
Bachelor of Science (B.Sc.) · Gondwana University2022 – 2025

Certifications and awards

Google Digital Marketing & E-commerce Certification2030 – 2026
Google Analytics Certification2030 – 2026
SEO Strategies Certification2030 – 2026

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