Sabrine BAKOUCHE

Available to hire

I'm Sabrine, an experienced Marketing and Communications Manager with 8+ years in digital strategy, UX/UI, and cross-functional project leadership across international markets.

About

I’m Sabrine, an experienced Marketing and Communications Manager with 8+ years in digital strategy, UX/UI, and cross-functional project leadership across international markets. My experience in Malaysia and Italy has shaped a global mindset and adaptability, and I hold an Italian tax code that enables me to work seamlessly across Europe. I’m passionate about transforming insights into engaging brand experiences and scalable marketing campaigns.

I’m excited about AI-driven training programs and how they can boost enrolments and learner engagement in innovative educational organizations, while delivering exceptional customer journeys and strong brand trust.

  • 7 years' experience
  • Joined November 2024

Languages

  • FrenchFluent
  • EnglishFluent
  • GermanIntermediate
  • ItalianIntermediate
  • TurkishIntermediate

Industry experience

  • Professional Services
  • Healthcare
  • Software & Internet
  • Media & Entertainment
  • Non-Profit Organization
  • Education

More experts

Work experience· 12 roles

Digital Marketing Manager · BMW X MINI TunisiaSep 2025 – Present · 1 yr 3 mos

Collaborating with BMW Germany and Accenture to execute international marketing campaigns. Adapting global strategies and content to the local market. Managing the brand’s online presence (website updates, social media visuals, digital events). Handling monthly performance reporting and continuous campaign optimization. Reporting results and insights to HQ at BMW Group.

Marketing Manager & Trainer · Tokyo StoreJul 2025 – Sep 2025 · 3 mos

Led and coached a team of 10 creatives (photography, video, web, content, community management). Developed and executed a high-impact digital strategy. Achieved +937% growth in views (nearly 2M total). Increased website visits by +285% and link clicks by +1,500%. Boosted followers by +40% and engagement by +85%. Strengthened overall brand visibility and reputation.

Marketing & Business Development Manager · SentiDigitalFeb 2025 – Jun 2025 · 5 mos

Led the overall marketing strategy at SentiDigital, from concept to execution. Managed and optimized the website via WordPress, improving SEO and conversion-driven content. Created compelling copy and moderated social media channels daily. Developed digital prospecting campaigns to generate qualified leads. Enhanced customer journeys and optimized UX/UI for a seamless experience. Improved site performance, customer retention, and brand trust.

Marketing & Business Development Manager · Senti DigitalFeb 2025 – Jun 2025 · 5 mos
Communication & Marketing Manager · FreelanceJun 2024 – Mar 2025 · 10 mos
SEO and Content Creator · Afro-PharmaMay 2024 – Aug 2025 · 1 yr 4 mos
Marketing, SEO & Content Manager · Afro-PharmaMay 2022 – May 2024 · 2 yrs 1 mo
Communication & Marketing Manager & Web Tester · SofttodoOct 2021 – May 2022 · 8 mos

Education· 10

Applied License in Computer Science, Web and Mobile Development · ISET Charguia2014 – 2017
Master's in Information Technology · ISET Djerba2019 – 2021
MBA in Marketing · ENEB2025 – 2026
Master’s in Information Technology, Communication & Innovation · ISET Djerba2019 – 2021

Certifications and awards

Applied License in Computer Science, Web and Mobile Development2014 – 2017
Master's in Information Technology2019 – 2021
Italian Tax Code Holder2030 – 2026

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