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I'm Sabrine, an experienced Marketing and Communications Manager with 8+ years in digital strategy, UX/UI, and cross-functional project leadership across international markets. My experience in Malaysia and Italy has shaped a global mindset and adaptability, and I hold an Italian tax code that enables me to work seamlessly across Europe. I'm passionate about transforming insights into engaging brand experiences and scalable marketing campaigns. I'm excited about AI-driven training programs and how they can boost enrolments and learner engagement in innovative educational organizations, while delivering exceptional customer journeys and strong brand trust.…I'm Sabrine, an experienced Marketing and Communications Manager with 8+ years in digital strategy, UX/UI, and cross-functional project leadership across international markets. My experience in Malaysia and Italy has shaped a global mindset and adaptability, and I hold an Italian tax code that enables me to work seamlessly across Europe. I'm passionate about transforming insights into engaging brand experiences and scalable marketing campaigns. I'm excited about AI-driven training programs and how they can boost enrolments and learner engagement in innovative educational organizations, while delivering exceptional customer journeys and strong brand trust.

Sabrine BAKOUCHE

SEO Expert, Project Manager, Community Manager, +6

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I'm Sabrine, an experienced Marketing and Communications Manager with 8+ years in digital strategy, UX/UI, and cross-functional project leadership across international markets. My experience in Malaysia and Italy has shaped a global mindset and adaptability, and I hold an Italian tax code that enables me to work seamlessly across Europe. I'm passionate about transforming insights into engaging brand experiences and scalable marketing campaigns. I'm excited about AI-driven training programs and how they can boost enrolments and learner engagement in innovative educational organizations, while delivering exceptional customer journeys and strong brand trust.…I'm Sabrine, an experienced Marketing and Communications Manager with 8+ years in digital strategy, UX/UI, and cross-functional project leadership across international markets. My experience in Malaysia and Italy has shaped a global mindset and adaptability, and I hold an Italian tax code that enables me to work seamlessly across Europe. I'm passionate about transforming insights into engaging brand experiences and scalable marketing campaigns. I'm excited about AI-driven training programs and how they can boost enrolments and learner engagement in innovative educational organizations, while delivering exceptional customer journeys and strong brand trust.

Available to hire

I’m Sabrine, an experienced Marketing and Communications Manager with 8+ years in digital strategy, UX/UI, and cross-functional project leadership across international markets. My experience in Malaysia and Italy has shaped a global mindset and adaptability, and I hold an Italian tax code that enables me to work seamlessly across Europe. I’m passionate about transforming insights into engaging brand experiences and scalable marketing campaigns.

I’m excited about AI-driven training programs and how they can boost enrolments and learner engagement in innovative educational organizations, while delivering exceptional customer journeys and strong brand trust.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

German

Intermediate

Italian

Intermediate

Turkish

Intermediate

Work Experience

SEO and Content Creator at Afro-Pharma

May 1, 2024 - August 7, 2025

Managed social media accounts with a focus on Meta platforms, creating tailored content for each platform to increase engagement and brand visibility. Oversaw content creation and animation that enhanced community engagement, boosted brand awareness, and ensured consistent and effective digital communication. Analyzed market trends to identify opportunities and improved customer loyalty by implementing strategies. Mentored junior team members to foster professional growth and skill development within the marketing team. Developed and implemented marketing campaigns and generated leads while managing both internal and external marketing communications.

Marketing at SwissContact

July 1, 2021 - August 7, 2025

Gained experience in design and content creation for several marketing campaigns. Used project management tools like Trello and Asana to track task progress and ensure deadlines were met. Implemented regular performance analysis using Google Analytics to measure content impact, allowing data-driven decisions and strategy adjustments in real-time.

Project Manager at Penny Appeal

January 1, 2021 - August 7, 2025

Managed projects related to marketing and communication for the organization. Coordinated tasks to ensure successful project delivery.

Project Coordinator at Tounssi W Nghayer

December 31, 2019 - August 7, 2025

Coordinated 10 diverse projects with cross-functional teams, ensuring that deadlines were met within specifications.

Digital Marketing Manager at BMW X MINI Tunisia

September 1, 2025 - Present

Collaborating with BMW Germany and Accenture to execute international marketing campaigns. Adapting global strategies and content to the local market. Managing the brand’s online presence (website updates, social media visuals, digital events). Handling monthly performance reporting and continuous campaign optimization. Reporting results and insights to HQ at BMW Group.

Marketing Manager & Trainer at Tokyo Store

July 1, 2025 - September 30, 2025

Led and coached a team of 10 creatives (photography, video, web, content, community management). Developed and executed a high-impact digital strategy. Achieved +937% growth in views (nearly 2M total). Increased website visits by +285% and link clicks by +1,500%. Boosted followers by +40% and engagement by +85%. Strengthened overall brand visibility and reputation.

Marketing & Business Development Manager at Senti Digital

February 1, 2025 - June 30, 2025

Led the overall marketing strategy, from concept to execution. Managed and optimized the website via WordPress, improving SEO and conversion-driven content. Created compelling copy and moderated social media channels daily. Developed digital prospecting campaigns to generate qualified leads. Enhanced customer journeys and optimized UX/UI for a seamless experience. Improved site performance, customer retention, and brand trust.

Communication & Marketing Manager at Freelance

June 1, 2024 - March 31, 2025

Managed SEO and content creation across three websites, overseeing site animation, maintenance, updates, and integration of editorial and visual content. Delivered a consistent and engaging digital communication strategy that strengthened community engagement, increased brand visibility, and ensured a coherent online presence across all platforms.

Marketing, SEO & Content Manager at Afro-Pharma

May 1, 2022 - May 31, 2024

Managed social media accounts, creating tailored content to boost engagement and visibility. Optimized the company website for a strong online presence and seamless user experience. Coordinated influencer and ambassador campaigns to amplify reach and impact. Implemented a unified digital strategy, increasing engagement and brand awareness. Led marketing for Morocco, Dubai, Kuwait, and Italy, ensuring consistent regional branding.

Communication & Marketing Manager & Web Tester at Softtodo

October 1, 2021 - May 31, 2022

Developed SEO strategies to increase organic traffic and visibility. Conducted SEO audits, optimized content, and created new strategies for better search rankings. Managed LinkedIn for effective B2B communication. Served as Web Tester, identifying bugs and ensuring optimal UX across devices and browsers.

Communication & Marketing Manager at SwissContact (Fédération DAHAR)

February 1, 2019 - July 31, 2021

Managed the marketing department and led content strategy for campaigns. Created and managed editorial calendar with blog articles, infographics, videos, and newsletters. Used Trello and Asana for project tracking. Conducted performance analysis with Google Analytics and social media insights for data-driven optimization.

Marketing & Business Development Manager at SentiDigital

February 1, 2025 - June 1, 2025

Led the overall marketing strategy at SentiDigital, from concept to execution. Managed and optimized the website via WordPress, improving SEO and conversion-driven content. Created compelling copy and moderated social media channels daily. Developed digital prospecting campaigns to generate qualified leads. Enhanced customer journeys and optimized UX/UI for a seamless experience. Improved site performance, customer retention, and brand trust.