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I’m a senior digital marketing specialist with 10+ years’ experience across B2B SaaS, enterprise technology and financial services. My work spans digital growth strategy, demand generation, GTM, website strategy, conversion optimisation, SEO and AI search, paid media and marketing automation. I’ve worked both in-house and with external teams, so I’m comfortable stepping into a business, understanding what needs to move and turning that into a clear plan that can actually be delivered. Most recently, I worked at Sitecore where I led digital growth initiatives across search, AI discovery, customer journeys and conversion. Before that, I led GTM and demand generation for a cybersecurity SaaS business, including HubSpot, Salesforce, paid media, website optimisation and ABM. I’m particularly useful for businesses that need senior marketing thinking without necessarily needing a full-time hire — whether that’s shaping a growth strategy, improving a website and conversion journey, launching a new proposition, or helping bring more structure to digital marketing.…I’m a senior digital marketing specialist with 10+ years’ experience across B2B SaaS, enterprise technology and financial services. My work spans digital growth strategy, demand generation, GTM, website strategy, conversion optimisation, SEO and AI search, paid media and marketing automation. I’ve worked both in-house and with external teams, so I’m comfortable stepping into a business, understanding what needs to move and turning that into a clear plan that can actually be delivered. Most recently, I worked at Sitecore where I led digital growth initiatives across search, AI discovery, customer journeys and conversion. Before that, I led GTM and demand generation for a cybersecurity SaaS business, including HubSpot, Salesforce, paid media, website optimisation and ABM. I’m particularly useful for businesses that need senior marketing thinking without necessarily needing a full-time hire — whether that’s shaping a growth strategy, improving a website and conversion journey, launching a new proposition, or helping bring more structure to digital marketing.

Sabreen Sansi

Digital Marketer, Marketing Strategist, SEO Expert, +3

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I’m a senior digital marketing specialist with 10+ years’ experience across B2B SaaS, enterprise technology and financial services. My work spans digital growth strategy, demand generation, GTM, website strategy, conversion optimisation, SEO and AI search, paid media and marketing automation. I’ve worked both in-house and with external teams, so I’m comfortable stepping into a business, understanding what needs to move and turning that into a clear plan that can actually be delivered. Most recently, I worked at Sitecore where I led digital growth initiatives across search, AI discovery, customer journeys and conversion. Before that, I led GTM and demand generation for a cybersecurity SaaS business, including HubSpot, Salesforce, paid media, website optimisation and ABM. I’m particularly useful for businesses that need senior marketing thinking without necessarily needing a full-time hire — whether that’s shaping a growth strategy, improving a website and conversion journey, launching a new proposition, or helping bring more structure to digital marketing.…I’m a senior digital marketing specialist with 10+ years’ experience across B2B SaaS, enterprise technology and financial services. My work spans digital growth strategy, demand generation, GTM, website strategy, conversion optimisation, SEO and AI search, paid media and marketing automation. I’ve worked both in-house and with external teams, so I’m comfortable stepping into a business, understanding what needs to move and turning that into a clear plan that can actually be delivered. Most recently, I worked at Sitecore where I led digital growth initiatives across search, AI discovery, customer journeys and conversion. Before that, I led GTM and demand generation for a cybersecurity SaaS business, including HubSpot, Salesforce, paid media, website optimisation and ABM. I’m particularly useful for businesses that need senior marketing thinking without necessarily needing a full-time hire — whether that’s shaping a growth strategy, improving a website and conversion journey, launching a new proposition, or helping bring more structure to digital marketing.

Available to hire

I’m a senior digital marketing specialist with 10+ years’ experience across B2B SaaS, enterprise technology and financial services.

My work spans digital growth strategy, demand generation, GTM, website strategy, conversion optimisation, SEO and AI search, paid media and marketing automation. I’ve worked both in-house and with external teams, so I’m comfortable stepping into a business, understanding what needs to move and turning that into a clear plan that can actually be delivered.

Most recently, I worked at Sitecore where I led digital growth initiatives across search, AI discovery, customer journeys and conversion. Before that, I led GTM and demand generation for a cybersecurity SaaS business, including HubSpot, Salesforce, paid media, website optimisation and ABM.

I’m particularly useful for businesses that need senior marketing thinking without necessarily needing a full-time hire — whether that’s shaping a growth strategy, improving a website and conversion journey, launching a new proposition, or helping bring more structure to digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Digital Marketing Manager at Sitecore - Digital Experience Platform SaaS

July 1, 2025 - August 1, 2026

Owned the organic growth strategy, evolving SEO to improve discoverability across traditional and AI search. Led optimisation of product/solution and high-intent conversion journeys using experimentation and customer behaviour, contributing to 1,272 MQLs, 163 opportunities and $19M in net-new pipeline during FY26. Established Sitecore’s approach to AI search measurement, increasing non-brand citation visibility from 1% to 15% and delivering the business’s first view of AI search performance and competitor positioning. Managed evaluation and selection of AI search and digital experience platforms, securing senior approval for $5K–$500K investments. Owned qualified chat experience and AI SDR strategy, generating 194 MQLs, 68 opportunities and $3.4M in net-new pipeline during FY26.

Digital Marketing Lead at ThreatModeler Software Inc - Cybersecurity (Contract)

January 1, 2024 - March 1, 2025

Led cross-functional go-to-market strategy for product releases (v7.0–v7.3), partnering with Product, Sales and Customer Success to increase trial sign-ups by 25% and influence $2.5M in pipeline. Built and executed integrated demand generation and ABM programmes, increasing lead generation by 35% and improving MQL-to-SQL conversion by 20%. Revamped SEO strategy and managed performance marketing across Google and LinkedIn, increasing organic traffic by 40% and reducing CPC by 25%. Redesigned website UX/UI and conversion journeys, reducing bounce rate by 20% and improving engagement via A/B testing. Migrated Pardot to HubSpot and rebuilt workflows, lead scoring and nurture programmes, improving operational efficiency by 30% and strengthening Salesforce pipeline attribution. Line managed a team of 5 marketers and led agency partnerships across paid media, content and events, increasing registrations by 30% and converting 50% of attendees into qualified leads.

Digital Marketing Specialist at Chetwood Financial Ltd / Yobota Ltd - Financial Services and Technology

September 1, 2021 - December 1, 2023

Led digital marketing strategy across B2B and B2C channels, increasing brand visibility and supporting lead generation via website, campaigns and social activity. Delivered implementation of a new website, leading ongoing optimisation, SEO and content management to improve digital performance. Built end-to-end marketing automation and email nurture journeys, generating demand and securing a new client within three months of launch. Developed marketing automation solutions within Salesforce Marketing Cloud, improving engagement through scalable campaigns and data integration. Managed paid media, PR and industry events across Google Ads, LinkedIn and external initiatives.

Senior Digital Marketing Manager at YourBodyMeansBusiness Ltd - Fitness and Training

November 1, 2020 - August 1, 2021

Led website development, SEO and optimisation to improve organic visibility and support customer acquisition. Managed live webinar campaigns generating 500+ new leads. Delivered paid media campaigns across Google, Facebook, Instagram and LinkedIn, increasing sign-ups by 30%. Built automated customer journeys and email campaigns contributing to an 18% increase in revenue.

Digital Marketing Executive at MiddletonMurray Ltd - Recruitment and Training

April 1, 2018 - November 1, 2020

Delivered digital marketing campaigns to increase lead generation across organic and paid channels. Improved website usability, landing pages and digital content to increase engagement and performance. Managed PPC campaigns across Google, Facebook, Instagram and YouTube including budget management and optimisation. Built email marketing campaigns and digital assets to support lead nurturing and customer acquisition.