Sedanur Saygili

Architected and executed an EU-wide PR strategy for the EMEA region, leading global press releases in English, German, and local languages, and developing newsletters and brand communications to secure earned media in luxury, lifestyle, and business travel markets. Managed press relations, organized press events, and provided media support at international trade shows, increasing coverage and engagement. Negotiated and secured strategic advertorials, sponsored features, and long-term media partnerships to reinforce brand credibility and expand visibility among premium travelers. Planned and allocated a €100K PR/Marketing budget across media activations, partnerships, and paid collaborations. Contributed to campaign amplification across PR and social channels, supporting 263M reach and 18M impressions. Supported quarterly pitching strategy and media relations efforts, achieving an average of ~20 placements per quarter. Expanded the media database to 500+ journalists for faster distrib

Generated compelling product descriptions for women’s, men’s, and children’s apparel, fine jewelry, and lifestyle products to elevate marketing strategies and drive sales. Enhanced description quality by refining technical aspects and editing English content for improved readability and market appeal.

Supported and coached international students as a Student Assistant for the English MA program. Planned and organized workshops, coordinating events with precision.