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I'm Sophie Schumacher, a social media and creator partnerships strategist with hands-on experience building, scaling, and engaging digital communities. I'm deeply immersed in internet culture with a knack for spotting trends, creators, and content that resonates with audiences. I have a proven track record of executing high-volume creator campaigns, developing platform-native content strategies, and translating performance data into culturally relevant, high-performing social initiatives. I thrive at turning brand objectives into authentic, engaging content and building vibrant communities through collaboration and real-time feedback.…I'm Sophie Schumacher, a social media and creator partnerships strategist with hands-on experience building, scaling, and engaging digital communities. I'm deeply immersed in internet culture with a knack for spotting trends, creators, and content that resonates with audiences. I have a proven track record of executing high-volume creator campaigns, developing platform-native content strategies, and translating performance data into culturally relevant, high-performing social initiatives. I thrive at turning brand objectives into authentic, engaging content and building vibrant communities through collaboration and real-time feedback.

Sophie Schumacher

Content Creator, Content Designer, Community Manager, +2

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I'm Sophie Schumacher, a social media and creator partnerships strategist with hands-on experience building, scaling, and engaging digital communities. I'm deeply immersed in internet culture with a knack for spotting trends, creators, and content that resonates with audiences. I have a proven track record of executing high-volume creator campaigns, developing platform-native content strategies, and translating performance data into culturally relevant, high-performing social initiatives. I thrive at turning brand objectives into authentic, engaging content and building vibrant communities through collaboration and real-time feedback.…I'm Sophie Schumacher, a social media and creator partnerships strategist with hands-on experience building, scaling, and engaging digital communities. I'm deeply immersed in internet culture with a knack for spotting trends, creators, and content that resonates with audiences. I have a proven track record of executing high-volume creator campaigns, developing platform-native content strategies, and translating performance data into culturally relevant, high-performing social initiatives. I thrive at turning brand objectives into authentic, engaging content and building vibrant communities through collaboration and real-time feedback.

Available to hire

I’m Sophie Schumacher, a social media and creator partnerships strategist with hands-on experience building, scaling, and engaging digital communities. I’m deeply immersed in internet culture with a knack for spotting trends, creators, and content that resonates with audiences.

I have a proven track record of executing high-volume creator campaigns, developing platform-native content strategies, and translating performance data into culturally relevant, high-performing social initiatives. I thrive at turning brand objectives into authentic, engaging content and building vibrant communities through collaboration and real-time feedback.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Strategist & Content Creator at Self-Employed

March 1, 2016 - Present

Built and scaled a personal brand across TikTok and Instagram, driving +442% reach growth through trend-driven content. Developed platform-native content strategies, optimizing for engagement, shareability, and audience retention. Managed end-to-end creator and brand partnerships, including sourcing, outreach, negotiation, creative direction, and performance analysis. Translated brand objectives into audience-aligned content; analyzed performance metrics to iterate and improve; fostered an engaged community via comments and DMs; identified emerging trends to drive timely content and conversation.

Assistant Merchant at R.G. Barry

October 1, 2023 - Present

Managed merchandising strategy across 3M+ units, leveraging consumer insights and sales data to inform assortment and pricing. Analyzed retail performance and competitive landscape to identify growth opportunities. Partnered cross-functionally with marketing to align product launches with digital and social strategies. Applied trend analysis and consumer insights to inform digitally relevant product positioning. Presented strategic recommendations and performance insights to internal stakeholders.

Social Media Specialist (Freelance) at Rooted Creative

December 1, 2021 - July 1, 2022

Managed brand social media accounts, increasing followers by 20% and engagement by 30%. Developed content calendars and brand messaging frameworks aligned with audience insights and platform trends. Sourced and collaborated with up to 100 creators to produce content aligned with brand identity. Consulted on data-informed social strategies, including audience targeting and campaign concepts. Supported influencer campaign execution and cross-functional marketing initiatives.