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I’m Stephanie Sculthorpe, a marketing professional with experience across brand and category management, product development, strategy, and innovation. I enjoy turning insights into clear plans—supporting everything from new product launches and seasonal campaigns to customer-facing content and communication. Over the years, I’ve led cross-functional work across creative, regulatory, legal, insights, sales, digital, and operations to deliver on tight timelines and measurable goals. From building P&Ls for innovation initiatives to managing budgets, timelines, and deliverables, I focus on organized execution, strong analytical thinking, and brand storytelling that resonates with customers.…I’m Stephanie Sculthorpe, a marketing professional with experience across brand and category management, product development, strategy, and innovation. I enjoy turning insights into clear plans—supporting everything from new product launches and seasonal campaigns to customer-facing content and communication. Over the years, I’ve led cross-functional work across creative, regulatory, legal, insights, sales, digital, and operations to deliver on tight timelines and measurable goals. From building P&Ls for innovation initiatives to managing budgets, timelines, and deliverables, I focus on organized execution, strong analytical thinking, and brand storytelling that resonates with customers.

Stephanie M. Sculthorpe

Marketing Analyst, Product Marketer, Brand Strategist, +1

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I’m Stephanie Sculthorpe, a marketing professional with experience across brand and category management, product development, strategy, and innovation. I enjoy turning insights into clear plans—supporting everything from new product launches and seasonal campaigns to customer-facing content and communication. Over the years, I’ve led cross-functional work across creative, regulatory, legal, insights, sales, digital, and operations to deliver on tight timelines and measurable goals. From building P&Ls for innovation initiatives to managing budgets, timelines, and deliverables, I focus on organized execution, strong analytical thinking, and brand storytelling that resonates with customers.…I’m Stephanie Sculthorpe, a marketing professional with experience across brand and category management, product development, strategy, and innovation. I enjoy turning insights into clear plans—supporting everything from new product launches and seasonal campaigns to customer-facing content and communication. Over the years, I’ve led cross-functional work across creative, regulatory, legal, insights, sales, digital, and operations to deliver on tight timelines and measurable goals. From building P&Ls for innovation initiatives to managing budgets, timelines, and deliverables, I focus on organized execution, strong analytical thinking, and brand storytelling that resonates with customers.

Available to hire

I’m Stephanie Sculthorpe, a marketing professional with experience across brand and category management, product development, strategy, and innovation. I enjoy turning insights into clear plans—supporting everything from new product launches and seasonal campaigns to customer-facing content and communication.

Over the years, I’ve led cross-functional work across creative, regulatory, legal, insights, sales, digital, and operations to deliver on tight timelines and measurable goals. From building P&Ls for innovation initiatives to managing budgets, timelines, and deliverables, I focus on organized execution, strong analytical thinking, and brand storytelling that resonates with customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Freelancer Marketing Specialist at LT Apparel & The Barn Bar

January 1, 2026 - Present

Managed multi-channel marketing support across email, social, digital, and print, coordinating campaign deployment, audience segmentation, performance tracking, and consistent brand messaging. Partnered with Creative and Design teams to develop seasonal sales catalogs, promotional materials, and digital assets used for expos, emails, and social. Tracked and managed budgets to keep projects within spend limits, while also overseeing timelines, deliverables, and stakeholder communication. In addition, supported outreach efforts to generate new business and strengthen customer interest through targeted campaigns.

Assistant Brand Marketing Manager at Reckitt (Mucinex) - Parsippany, NJ

May 1, 2024 - December 31, 2025

Led cross-functional execution for artwork refresh across 20+ SKUs under tight deadlines across two core innovation projects. Initiated and led major innovation initiatives by building P&Ls, driving testing plans, and aligning stakeholders across regulatory and legal. Identified product opportunities to win shelf space with retail customers and collaborated with trade, regulatory, legal, and insights to position new products with menthol-forward communication based on rising consumer demand. Drove benefit expansion initiatives across Cold & Flu, including whitespace identification, claim definition, and implementation roadmaps. Developed brand stories to support launches.

Associate Brand Marketing Manager at Central Garden & Pet (CADET, IMS - Sister Brand to Nylabone) - Neptune, NJ

April 1, 2022 - May 31, 2024

Developed and executed brand/channel strategies and marketing plans to increase awareness and drive growth across pet chews and treats. Used data analysis from Nielsen, POS, and other sources to craft buyer-facing stories for major retailers including PetSmart, Petco, Costco, Walmart, Target, Amazon, Chewy, and more. Managed product development and launch timelines cross-functionally with R&D, Operations, Supply Chain, Purchasing, Sales, and Digital. Built and implemented pricing strategies and promotions, approved product artwork/content/digital assets, and evaluated consumer feedback and online reviews for continuous improvement. Led teams and collaborated with R&D to create new product designs aligned with brand goals.

Project Coordinator at Nickerson Corporation - Union Beach, NJ

April 1, 2021 - April 30, 2022

Managed 20+ concurrent construction projects from initiation through completion by coordinating cross-functional teams, customers, factories, vendors, freight, and installers. Maintained project documentation, purchase orders, invoices, and timelines, resolving issues to keep projects on track and aligned with delivery requirements.

Marketing Intern at Ready2Roar (Remote)

September 1, 2020 - April 30, 2021