I’m a social media marketing and content creation professional with experience across influencer marketing, short-form video content, social media strategy, and digital brand storytelling. I recently earned my Bachelor’s degree in Communications and have worked in fast-paced creative environments through internships with Sweety High Media, SFW Runway during New York Fashion Week, and KitMe. My experience includes content planning, influencer outreach, audience engagement, trend research, and creating short-form content optimized for platforms like TikTok and Instagram. I’ve worked on campaigns and content that generated strong engagement, including videos reaching over 128K views and content generating 44K+ impressions. What makes me stand out is my strong understanding of social media culture, trends, and the type of content audiences genuinely connect with online. I’m highly creative but also extremely organized, adaptable, and comfortable balancing multiple projects and deadlines at once. I naturally pay attention to aesthetics, branding, editing styles, and audience behavior, especially within fashion, beauty, lifestyle, and creator-focused spaces. I’m passionate about helping brands build stronger online communities and create content that feels engaging, visually cohesive, and platform-native rather than overly corporate or out of touch.

Sheetal S

I’m a social media marketing and content creation professional with experience across influencer marketing, short-form video content, social media strategy, and digital brand storytelling. I recently earned my Bachelor’s degree in Communications and have worked in fast-paced creative environments through internships with Sweety High Media, SFW Runway during New York Fashion Week, and KitMe. My experience includes content planning, influencer outreach, audience engagement, trend research, and creating short-form content optimized for platforms like TikTok and Instagram. I’ve worked on campaigns and content that generated strong engagement, including videos reaching over 128K views and content generating 44K+ impressions. What makes me stand out is my strong understanding of social media culture, trends, and the type of content audiences genuinely connect with online. I’m highly creative but also extremely organized, adaptable, and comfortable balancing multiple projects and deadlines at once. I naturally pay attention to aesthetics, branding, editing styles, and audience behavior, especially within fashion, beauty, lifestyle, and creator-focused spaces. I’m passionate about helping brands build stronger online communities and create content that feels engaging, visually cohesive, and platform-native rather than overly corporate or out of touch.

Available to hire

I’m a social media marketing and content creation professional with experience across influencer marketing, short-form video content, social media strategy, and digital brand storytelling. I recently earned my Bachelor’s degree in Communications and have worked in fast-paced creative environments through internships with Sweety High Media, SFW Runway during New York Fashion Week, and KitMe.

My experience includes content planning, influencer outreach, audience engagement, trend research, and creating short-form content optimized for platforms like TikTok and Instagram. I’ve worked on campaigns and content that generated strong engagement, including videos reaching over 128K views and content generating 44K+ impressions.

What makes me stand out is my strong understanding of social media culture, trends, and the type of content audiences genuinely connect with online. I’m highly creative but also extremely organized, adaptable, and comfortable balancing multiple projects and deadlines at once. I naturally pay attention to aesthetics, branding, editing styles, and audience behavior, especially within fashion, beauty, lifestyle, and creator-focused spaces.

I’m passionate about helping brands build stronger online communities and create content that feels engaging, visually cohesive, and platform-native rather than overly corporate or out of touch.

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Language

Work Experience

Social Media Marketing Intern at Kitme
January 5, 2026 - April 17, 2026
- Create and publish 2 weekly short-form videos for TikTok and Instagram with a strong focus on fashion, styling, and visual storytelling - Develop aesthetic-driven content that positions KitMe as a fashion authority while seamlessly integrating product features into lifestyle scenarios - Translate trends, runway-inspired looks, and seasonal fashion moments into platform-relevant social content - Assist with crafting hooks, captions, and concepts that align with KitMe's brand identity, tone, and Gen-Z visual standards - Participate in weekly content and strategy meetings to align creative direction with marketing goals and brand messaging - Identify and source fashion influencers and content creators to support brand partnerships, collaborations, and promotional campaigns for KitMe
NYFW PR Intern at SFW Runway
January 12, 2026 - February 15, 2026
- Supported New York Fashion Week PR efforts by developing press-facing social content tied to official sponsor collaborations, including Bloom x Style - Conceptualized and curated visual mood boards highlighting the intersection of fashion, floral artistry, and immersive runway experiences - Assisted in crafting media pitches and outreach strategies for local TV and lifestyle segments, positioning sponsors as visual, on-air experts - Researched and identified relevant media outlets, producers, and press contacts for fashion and lifestyle coverage - Collaborated with the SFWRUNWAY team to align press materials, social storytelling, and brand messaging ahead of NYFW showcases - Managed and created content for the official SFW Runway social media account across event days - Attended 2 show days, covering 4 runway presentations end-to-end - Captured backstage and runway content for the event's luxury florist partnership - Conducted on-site interviews with models, hair stylists, and makeup artists for social and promotional use - Assisted with real-time posting, story coverage, and audience engagement during shows
Digital Marketing Intern at Sweety High Media
May 12, 2025 - August 22, 2025
- Manage daily content creation and scheduling for four TikTok accounts, each with distinct audiences and engagement metrics. - Implement SEO strategies using creator search insights to optimize video discoverability and audience reach. - Edit and customize video content using CapCut, incorporating on-screen text, filters, and ensuring promoted songs are audible to enhance viewer engagement. - Apply relevant hashtags and craft SEO-friendly captions to increase content visibility and engagement rates. - Ensure proper crediting of original content creators both on-screen and in captions to maintain transparency and authenticity. - Adhere to brand guidelines by avoiding duplicate posts across accounts and excluding paparazzi content, maintaining the brand's integrity and image. - Participate in bi-daily Zoom meetings to align on content goals, discuss performance metrics, and strategize upcoming campaigns. - Monitor emerging trends and identify up-and-coming creators to inform content strategies and keep the brand at the forefront of digital trends.

Education

Bachelor of Arts at University of Maryland Global Campus
January 8, 2024 - August 15, 2025
Bachelor’s degree in Communications with a focus on digital media, branding, social media strategy, and audience communication. Developed strong skills in content creation, marketing communication, visual storytelling, and understanding consumer behavior across digital platforms. Experienced working collaboratively on creative projects while balancing fast-paced deadlines and campaign-focused work.

Qualifications

Content Marketing Certification
February 9, 2026 - May 14, 2026
https://app-na2.hubspot.com/academy/achievements/bmljm17r/en/1/sheetal-sikri/content-marketing
Social Media Marketing Certification
February 16, 2026 - February 19, 2026
https://app-na2.hubspot.com/academy/achievements/bb9czrtd/en/1/sheetal-sikri/social-media-marketing

Industry Experience

Media & Entertainment

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