I am a strategic designer, with a marketing mindset, who crafts engaging brand identities designed to capture attention and communicate effectively. I specialize in visual hierarchy, using thoughtful organization, color and typography to guide the viewer and ensure core messages are instantly clear and readable. My work delivers flawless execution of design assets across all platforms: digital, print, packaging, and using AI technology to create and customize compelling visuals.…

SHARON (SHERRY) SMIES-EVINS

I am a strategic designer, with a marketing mindset, who crafts engaging brand identities designed to capture attention and communicate effectively. I specialize in visual hierarchy, using thoughtful organization, color and typography to guide the viewer and ensure core messages are instantly clear and readable. My work delivers flawless execution of design assets across all platforms: digital, print, packaging, and using AI technology to create and customize compelling visuals.…

Available to hire

I am a strategic designer, with a marketing mindset, who crafts engaging brand identities designed to capture attention and communicate effectively. I specialize in visual hierarchy, using thoughtful organization, color and typography to guide the viewer and ensure core messages are instantly clear and readable. My work delivers flawless execution of design assets across all platforms: digital, print, packaging, and using AI technology to create and customize compelling visuals.

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Language

English
Fluent

Work Experience

Owner | Creative at Smies Design
December 31, 2008 - Present
• Prioritized and organized tasks to efficiently accomplish goals and timelines, coordinated with external vendors to ensure quality production. • Managed the full lifecycle of production projects, from brand identity creation and guideline development to the execution of multi-channel assets such as print collateral, web banners, mobile components, email marketing templates, and social media campaigns. • Monitor current trends in a competitive landscape to advise clients marketing objectives. • Photography retouching and product placement in AI created images. • Developed proposals for potential clients detailing scope of work and estimated costs.
Production Lead - President at Zimmerman Design Office
February 6, 1995 - January 2, 2009
• Monitored project progress and managed timelines for completion of projects. • Directed cross-functional creative teams through the full project lifecycle, consistently meeting tight deadlines while fostering a positive, collaborative culture. • Increased revenue by 27% by pioneering an automated expense and timekeeping system to reclaim lost billing hours. • Directed photo shoots, set design, styling, and complex photo retouching. • Developed scalable graphic assets, illustrations, and typography frameworks, applying advanced layout theory and color strategy to diverse digital and print projects. • Revolutionized restaurant marketing strategies by piloting a new social media platform, resulting in a significant increase in digital brand presence. • Engineered high-engagement online contests for Johnsonville Foods website, driving customer participation and brand loyalty through interactive digital experiences.
Sr. Graphic Designer at TITLE365
September 29, 2013 - May 11, 2016
• Design branded marketing materials and UX icons for the title insurance and real estate industry, while maintaining national brand identity system and brand guidelines.
Owner | President at MC3 BOTANICALS INC
December 12, 2019 - March 30, 2026
• Developed brand identity, visuals, creative assets and promotional materials for highly regulated industry, while maintaining 100% adherence to stringent compliance mandates. • Creative lead for product launches, innovative packaging, and marketing materials. • Cultivated a high-performance culture by mentoring a cross-functional team, delivering product launches and timelines while managing rigorous quality control protocols. • Orchestrated complex project life cycles, balancing resource allocation with unwavering commitment to quality assurance and regulatory benchmarks. • Develop and implement high-growth DTC strategies to maximize customer lifetime value, satisfaction scores, and recurring revenue. • Research product trends and packaging, bringing new ideas to increase sales and brand presence. Using AI for image creation for digital assets for visual storytelling. • Manage budgets and timelines, including all promotional products for various events.

Education

Macintosh Training + Electronic Publishing and Printing at Lakeshore College
September 4, 1992 - May 14, 1993
Communications at Silver Lake College
September 10, 1990 - May 24, 1991

Qualifications

National PBS Emmy Award Winning cooking show, The Kitchens of Biro
March 1, 2007 - March 1, 2007
Set design, consulted on production, and participated in cooking series.
2006 Benjamin Franklin Award coffee table recipe book, Biro: European-Inspired Cuisine
March 2, 2026 - March 2, 2026
Directed the visual narrative and end-to-end creative execution for an award-winning cookbook, overseeing photography, high-end retouching, and comprehensive layout design through to digital production.
2025 Women in Cannabis Honoree
May 29, 2025 - May 29, 2025
Four20 Media Group is highlighting women who are making a positive difference in the cannabis business community. These leaders were nominated by their peers and then vetted with a panel of judges from the local community. Sherry Smies-Evins is the owner and president of MC3 Botanicals, also the owner and creative at Smies Design. She got into the cannabis market in 2015 when she was helping a family member cope with chemo therapy treatment for cancer. She built MC3 Botanicals in 2019, along with two other women, and have been growing ever since.

Industry Experience

Agriculture & Mining, Media & Entertainment, Retail, Manufacturing, Professional Services, Travel & Hospitality, Consumer Goods, Other
    uniE621 Redesigning the Ajara brand with rebranding and packaging.
    The primary goal was to create cohesive, eye-catching packaging that simplifies the buying process for a natural skincare line. Solution: Developed a vibrant design system, assigning each product a unique color and design element inspired by its specific herbal ingredient. Result: The packaging is visually stunning and fosters a deeper connection between the brand and its discerning consumers.…
    uniE621 Award winning cookbook, Biró European Inspired Cuisine
    Worked closely with European Master Chef, author and publishing company. Responsibilities include: Photoshoot direction, retouching, design, layout and digital production. Met all editing and printing deadlines. graphicdesigner…
    paper Created solution for seasonal sales slump after the Christmas Holidays.

    Created a strategic mid-winter event on February 10th, transforming a quiet sales period into a significant revenue driver and community celebration. By supplying partner locations with exclusive merchandise and product deals for festive vendor days, this orchestrated industry holiday generated a 55% surge in sales, fueling community engagement and cementing long-term brand loyalty between the supplier, the locations, and their customers. #graphicdesigner #illustrator