Abigail Waters

Lead UX writer on digital products, collaborating with product designers, tech leads, and graphic designers. Leveraged AI to create workflow efficiencies and interactive user experiences, expanding creativity. Managed projects and workloads for freelance writers and designers. Guided full project lifecycles from strategy and ideation through creation, revisions, stakeholder presentations, and med-legal review. Wrote clear, human-centric copy for audiences with varying medical literacy while adhering to brand style guidelines.

Agency copywriter for pharmaceutical advertising, crafting copy for HCP and DTC audiences across rare disease, women’s health, ophthalmology, MS, and oncology. Regularly presented, workshoped, and refined strategy with external stakeholders. Collaborated with internal teams to improve processes and create efficiencies in the project pipeline. Participated in market research sessions and translated findings into action plans to improve content.

Agency copywriter on US/global gene therapy accounts for HCP and patient audiences; produced copy for print, digital, and internal strategic materials. Collaborated with cross-functional teams and external partners to shape messaging and support campaigns. Contributed to market-level campaigns and regulatory submissions.