Hi, I'm Abigail! I make smart people sound human. I specialize in taking complicated subjects in tech and healthcare and molding them into comprehensible, digestible, and engaging content for your audience. I’m conceptual and I write CRM emails!

Abigail Waters

Hi, I'm Abigail! I make smart people sound human. I specialize in taking complicated subjects in tech and healthcare and molding them into comprehensible, digestible, and engaging content for your audience. I’m conceptual and I write CRM emails!

Available to hire

Hi, I’m Abigail! I make smart people sound human. I specialize in taking complicated subjects in tech and healthcare and molding them into comprehensible, digestible, and engaging content for your audience. I’m conceptual and I write CRM emails!

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Copy Lead at Propel Health
August 1, 2025 - September 9, 2025
Lead UX writer on digital products, collaborating with product designers, tech leads, and graphic designers. Leveraged AI to create workflow efficiencies and interactive user experiences, expanding creativity. Managed projects and workloads for freelance writers and designers. Guided full project lifecycles from strategy and ideation through creation, revisions, stakeholder presentations, and med-legal review. Wrote clear, human-centric copy for audiences with varying medical literacy while adhering to brand style guidelines.
Senior Healthcare Copywriter at Evoke North America
July 1, 2023 - September 9, 2025
Agency copywriter for pharmaceutical advertising, crafting copy for HCP and DTC audiences across rare disease, women’s health, ophthalmology, MS, and oncology. Regularly presented, workshoped, and refined strategy with external stakeholders. Collaborated with internal teams to improve processes and create efficiencies in the project pipeline. Participated in market research sessions and translated findings into action plans to improve content.
Senior Healthcare Copywriter at Havas Health & You
July 1, 2022 - September 9, 2025
Agency copywriter on US/global gene therapy accounts for HCP and patient audiences; produced copy for print, digital, and internal strategic materials. Collaborated with cross-functional teams and external partners to shape messaging and support campaigns. Contributed to market-level campaigns and regulatory submissions.
Content Design/UX Writing Fellow at Meta
June 1, 2022 - September 9, 2025
Selected into a cohort of mentors/mentees to develop UX writing and content design skills with industry leaders. Participated in regular roundtables and one-on-one mentoring to practice and identify product/content design capabilities. Developed and presented a capstone project in content design to Meta content designers.
Copywriter at Havas Health & You
April 1, 2022 - September 9, 2025
Wrote copy for an HCP gene therapy account across US and global markets; created copy for print, digital, and internal strategic products; collaborated with creative and medical teams to ensure accuracy and impact.
Junior Copywriter at Havas Health & You
July 1, 2021 - September 9, 2025
Supported copywriting efforts for healthcare campaigns, creating copy for multiple channels and assisting senior writers to refine messaging and tone.

Education

B.S. in Mass Communication at Boston University
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Media & Entertainment, Professional Services, Software & Internet