Samantha Soroos

Supported client projects across the full marketing funnel using digital marketing and sales expertise. Delivered contract services including paid search/social/retail management, ad copy writing, organic content creation, prospecting, email sequencing, and sales support.

Oversaw partner onboarding and coordinated transitions to specialized technical teams. Drove pipeline growth through outreach via phone, email, LinkedIn, and networking events. Aligned sales and marketing initiatives, built targeted lead lists with LinkedIn Sales Navigator, enriched CRM (HubSpot) data for outbound effectiveness, and used testing insights to optimize cold email sequences. Created engaging thought leadership content for sales team LinkedIn pages and identified partnership opportunities locally and nationally.

Developed and implemented ad copy and creative for multiple clients across platforms while maintaining individual brand standards. Strategized and built campaigns in Google Ads, Microsoft Bing, LinkedIn, Meta, Amazon Ads, Walmart, and other retail media. Managed day-to-day optimization of paid search/social/retail campaigns (B2B and B2C) to exceed KPIs, including budget pacing and completing ad hoc analyses. Produced recurring performance reports with weekly/monthly/quarterly/full-flight recommendations and supported training on strategies and platform best practices.