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Hi, I’m Silviya Sotirova, a senior marketing professional with 10+ years of experience in SaaS, fintech, and B2B/B2C products and services. I own GTM strategy, manage $1M+ budgets, and lead international teams, scaling digital and lifecycle programs across global markets. I’m a hands-on, data-driven partner to product, sales, and engineering, translating market and customer insights into actionable marketing plans. I excel at product launches, positioning across multiple markets, integrated campaigns that blend product messaging with digital channels and lifecycle programs, and cross-functional collaboration to align marketing, product, design, engineering, and sales around growth objectives.…Hi, I’m Silviya Sotirova, a senior marketing professional with 10+ years of experience in SaaS, fintech, and B2B/B2C products and services. I own GTM strategy, manage $1M+ budgets, and lead international teams, scaling digital and lifecycle programs across global markets. I’m a hands-on, data-driven partner to product, sales, and engineering, translating market and customer insights into actionable marketing plans. I excel at product launches, positioning across multiple markets, integrated campaigns that blend product messaging with digital channels and lifecycle programs, and cross-functional collaboration to align marketing, product, design, engineering, and sales around growth objectives.

Silviya Sotirova

Marketer, Marketing Strategist, Product Marketer, +5

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Hi, I’m Silviya Sotirova, a senior marketing professional with 10+ years of experience in SaaS, fintech, and B2B/B2C products and services. I own GTM strategy, manage $1M+ budgets, and lead international teams, scaling digital and lifecycle programs across global markets. I’m a hands-on, data-driven partner to product, sales, and engineering, translating market and customer insights into actionable marketing plans. I excel at product launches, positioning across multiple markets, integrated campaigns that blend product messaging with digital channels and lifecycle programs, and cross-functional collaboration to align marketing, product, design, engineering, and sales around growth objectives.…Hi, I’m Silviya Sotirova, a senior marketing professional with 10+ years of experience in SaaS, fintech, and B2B/B2C products and services. I own GTM strategy, manage $1M+ budgets, and lead international teams, scaling digital and lifecycle programs across global markets. I’m a hands-on, data-driven partner to product, sales, and engineering, translating market and customer insights into actionable marketing plans. I excel at product launches, positioning across multiple markets, integrated campaigns that blend product messaging with digital channels and lifecycle programs, and cross-functional collaboration to align marketing, product, design, engineering, and sales around growth objectives.

Available to hire

Hi, I’m Silviya Sotirova, a senior marketing professional with 10+ years of experience in SaaS, fintech, and B2B/B2C products and services. I own GTM strategy, manage $1M+ budgets, and lead international teams, scaling digital and lifecycle programs across global markets. I’m a hands-on, data-driven partner to product, sales, and engineering, translating market and customer insights into actionable marketing plans.

I excel at product launches, positioning across multiple markets, integrated campaigns that blend product messaging with digital channels and lifecycle programs, and cross-functional collaboration to align marketing, product, design, engineering, and sales around growth objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Director of Digital Marketing at ThinkMarkets

April 1, 2023 - February 1, 2025

Defined and executed the global marketing strategy for the trading platform and mobile app, strengthening brand positioning and driving growth across multiple international markets. Led go-to-market planning and execution for new product features/releases, overseeing operations across 10 regions, and managing paid media strategy and $1M+ annual budgets. Rebuilt email marketing and lifecycle automation strategy, increasing user engagement by 30% YoY through improved segmentation, journey design, automations, and push notifications. Owned the website and digital ecosystem, collaborating with engineering, design, and content teams to improve structure, UX, and conversion across key journeys. Set creative direction for brand and performance assets, ensuring consistent messaging and visual identity across websites, campaigns, and paid channels.

Chief Marketing Officer at Crypto APIs

November 1, 2021 - February 1, 2023

Owned the company’s global marketing strategy, setting direction across brand, product marketing, and demand generation for a B2B SaaS blockchain infrastructure platform. Led go-to-market strategy for new products and feature releases, including market research, buyer persona definition, competitive analysis, and value proposition development. Drove multi-channel growth initiatives that increased brand awareness and generated 20% growth in qualified leads within 12 months. Partnered closely with product and engineering teams to translate blockchain capabilities into clear customer value propositions. Built strong alignment between marketing, sales, and business development to support pipeline growth, customer acquisition, and long-term revenue goals.

Marketing Manager at DevriX

November 1, 2017 - December 1, 2018

Owned the company’s inbound marketing strategy with a focus on brand visibility and lead generation for a B2B services organization. Drove a comprehensive SEO and content strategy, covering keyword research, thought leadership, link building, and performance optimization. Built and led a cross-functional marketing team of 8 specialists (content, outbound, design, editorial), setting priorities and improving delivery efficiency. Reorganized marketing processes and workflows, increasing team productivity and output by 70% within six months.

Digital Marketing Manager at DevriX

November 1, 2015 - October 1, 2017

Served as the primary contact for client accounts, coordinating priorities, managing budgets, and aligning delivery with performance expectations across multiple projects. Owned email marketing strategy for lead acquisition and engagement, designing and optimizing campaigns and automated journeys. Worked closely with development and design teams to implement website enhancements, landing pages, and marketing integrations that improved performance and lead conversion. Delivered regular performance reporting and strategic recommendations, translating data into actionable insights for clients.

Digital Marketing Manager at NGO

November 1, 2017 - December 1, 2018

Led digital marketing initiatives to strengthen brand awareness and support the organization’s mission across key audiences. Planned and executed integrated campaigns for events, meetups, and conferences, coordinating social media, email, and website channels. Supported ideation and execution of new initiatives aligned with organizational goals and community engagement.