Available to hire
I’m a London-born, Newcastle-based marketing leader with over eight years’ experience scaling a wellness brand and treatment-booking app, Urban, where I’ve been driving customer growth and acquisition through not just performance optimization but also human-led, meaningful content.
I’m a creative at heart, with a real love and interest for brand, and this, combined with my strong curiosity for data and metrics, means that I enjoy building marketing that resonates with people as well as delivering growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Language
English
Fluent
Work Experience
Head of Marketing at Urban
July 1, 2024 - PresentOwn end-to-end marketing for Urban, including £700k+ annual budget management; led CAC reduction and growth initiatives; launched a new marketing website; built growth-focused partnerships; drove multi-channel campaigns and PR, resulting in increased new customer conversions and city expansion.
Senior Marketing Manager at Urban
November 1, 2021 - July 1, 2024Led growth marketing across paid, organic, and CRM; built and coached the marketing team; defined go-to-market strategies for services and cities; contributed to significant increases in new customer bookings and retention.
Partnerships Manager at Urban
April 1, 2019 - November 1, 2021Designed and implemented a growth-focused partnerships program with content-led collaborations, delivering a 4% monthly uplift in new customer bookings; collaborated with Revenue and Creative teams to build trust and authority.
Marketing Executive at Urban
January 1, 2018 - April 1, 2019Supported multi-channel campaigns, contributed to content creation, social media, and activations, helping to grow brand presence and bookings.
Executive Assistant to CEO & Co-Founder at Urban
January 1, 2016 - December 31, 2017Provided executive support to the CEO and Co-Founder, managing calendars, travel, communications, and strategic initiatives.
PA to CEO & Executive Chairman at Malmaison & Hotel du Vin
April 1, 2012 - January 1, 2016PA to CEO & Executive Chairman; calendar management, correspondence, and operations coordination.
PA to Head of Retail at Harrods
March 1, 2010 - April 1, 2012Administrative support to Head of Retail; coordination of retail-related activities and communications.
Studio Coordinator at Harrods
July 1, 2009 - March 1, 2010Studio coordination and support for visual merchandising initiatives.
Supervisor & Visual Merchandiser at Globalize
July 1, 2008 - July 1, 2009Supervised and implemented visual merchandising strategies in Sydney, coordinating with retail teams.
Sales Supervisor at Selfridges
March 1, 2008 - July 1, 2008Sales supervision and team leadership in a high-traffic retail environment.
Account Manager at Benefit Cosmetics
April 1, 2007 - March 1, 2008Account management for Benefit Cosmetics, liaising with clients and coordinating campaigns.
Sales Supervisor at House of Fraser
January 1, 2004 - April 1, 2007Sales supervision and customer service management in flagship store.
Education
Residential Interior Design at KLC School of Design
August 1, 2019 - August 1, 2020Leadership Certification at You Can Now
November 1, 2021 - November 1, 2021Advanced Excel Formulas & Functions at Udemy
April 1, 2021 - April 1, 2021Qualifications
Leadership Certification
November 1, 2021 - November 1, 2021Advanced Excel Formulas & Functions
April 1, 2021 - April 1, 2021Industry Experience
Healthcare, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
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