Performance Marketing Consultant at Freelancer

Plan, execute and optimize paid media campaigns across Google Ads, Meta Ads, Bing and TikTok. Lead A/B testing and performance analysis. Analyze key performance metrics to identify growth opportunities and improve efficiency.

Subject Matter Expert (SME) at Cognizant Argentina (Google Project)

Created and optimized high-budget Google Ads campaigns for LATAM and US clients. Led ad strategies to boost revenue and ROI. Conducted training sessions and mentored junior team members.

Account Strategist (Google Project) at Cognizant Argentina

Created and optimized search, display, video and Performance Max campaigns. Monitored performance and analyzed results. Collaborated with clients to develop strategies.

Performance Marketing Consultant at UAE-based client

Developed and executed integrated paid media campaigns across Google Ads and Meta, ensuring alignment with brand guidelines, budgets and business objectives. Collaborated with agencies to plan and monitor paid social and digital campaigns, optimizing budgets to achieve KPIs. Delivered reports and strategic insights to the client and supported decision-making and campaign optimization. Coordinated photoshoots, brand collateral updates, and regular performance reports and communications with multiple stakeholders.

Performance Marketing Analyst at Lemon Argentina

Planned and optimized cross-channel campaigns across Google, Meta, Bing and TikTok, working closely with internal teams and external partners to deliver campaign objectives and performance insights. Responsible for content filming and influencer content. Implemented an overhaul of the PR Inventory. Day-to-day media management, including community management, engagement, posting and tracking accounts.

Subject Matter Expert at Google Ads Advisor (Argentina)

Acted as Google Ads advisor in close collaboration with digital marketing agencies representing hospitality groups and luxury brands. Responsible for content filming and influencer content.