Stefania Tordoya Paz

Developed and executed integrated paid media campaigns across Google Ads and Meta, ensuring alignment with brand guidelines, budgets and business objectives. Collaborated with agencies to plan and monitor paid social and digital campaigns, optimizing budgets to achieve KPIs. Delivered reports and strategic insights to the client and supported decision-making and campaign optimization. Coordinated photoshoots, brand collateral updates, and regular performance reports and communications with multiple stakeholders.

Plan, execute and optimize paid media campaigns across Google Ads, Meta Ads, Bing and TikTok. Lead A/B testing and performance analysis. Analyze key performance metrics to identify growth opportunities and improve efficiency.

Created and optimized high-budget Google Ads campaigns for LATAM and US clients. Led ad strategies to boost revenue and ROI. Conducted training sessions and mentored junior team members.