Frontend Developer at Product-Led Growth

Led frontend efforts for a product-led growth initiative, shipping an AI-powered Instant Booker and tracking user behavior to trigger instant meetings, driving lift in lead conversion. Built a Booking Flow app that improved meeting-booked conversion from ~53% to 65% and achieved a 98% crash-free rate with 0 critical bugs and 0 downtime. Launched a product signup flow from the website, reducing activation friction. Created an Original Research hub saving $36k/year in vendor costs and reusable for future editions. Delivered a new web onboarding marketplace guiding users from discovery to in-app dashboards. Developed a global React/TypeScript UI component library and modular server-rendered JS blocks, enabling large-scale CMS adoption.

Software Engineer at Accedo TV

Delivered LG/Samsung Smart TV apps for VOD/live streaming, handling submissions & certificates. Integrated HLS/DASH players, DRM (Widevine/PlayReady), subtitles (VTT/TXML). Integrated analytics & ads SDKs (Comscore, Conviva, Youbora, IMA). Worked with Bloomberg, Hallmark, TVO and Cowboy Channel+.

Frontend Developer at Via Play Group

Delivered Sport & TVOD features for ViaPlay Big Screens (Smart TVs, STBs, consoles). Took on data analysis/visualization, technical interviews, onboarding, Scrum Mastering, release coordination, and supported new market expansion.

Frontend Developer at Bannerflow

Developed features for CMP/UI; delivered advanced banners for clients.

Developer at Potential Park

Full-stack development of client reporting apps & internal tools (AngularJS/Node, MySQL/PostgreSQL). Integrated APIs (Google, LinkedIn, Twitter, Mailchimp); dashboards with Highcharts.

Delivered AI-powered instant booking features, tracked user behavior to trigger meetings and lift lead conversion, driving product-led growth.

Delivered LG/Samsung Smart TV apps for VOD and live streaming; integrated HLS/DASH players and DRM, subtitles, analytics and ad SDKs; worked with media partners like Bloomberg and Hallmark.

Frontend Developer at Viaplay Group

Shipped Sport & TVO OD features for Viaplay Big Screens (Smart TVs, STBs, consoles); integrated analytics, ads and streaming components.