Available to hire
I’m Stefano Superina, a Google Ads and analytics professional with years of experience leading teams and delivering data-driven marketing strategies. I started as a programmer-analyst focused on Google tag implementations and now work as a freelancer and team leader, helping Italian companies optimize tags, scripts and campaigns across Analytics, Tag Manager, Merchant Center and Dynamic Remarketing. I’m passionate about green tech and the human-centric use of tech (IoT, smart grids, energy efficiency) to boost revenue across online channels.
As the founder of Analytics Italia and owner of Supernet, I manage web-marketing projects, drive ROAS through intelligent bidding and cross-channel strategies, and mentor teams. My energy-sector experience as an Energy Manager complements my digital skills, enabling me to connect technical performance with sustainable business growth for clients and partners.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Founder at Analytics4
September 1, 2023 - PresentFounder of Analytics4, a company focused on optimizing advertising budgets for ecommerce and brands; leverages ex-Googler expertise to drive measurable ROI with a 360° approach.
Team Leader at Cognizant
April 1, 2022 - August 31, 2023Supervising Italian team in KPIs, motivating agents to maintain customer experience standards, coordinating with top management, skilling agents and managing time.
Senior Quality Control Analyst @ Google project at Cognizant
April 1, 2021 - April 1, 2022Led training for Google tag implementation, provided on-call and off-call support, troubleshooting for Google tags, analytics products, merchant center, and shopping feed for EMEA customers.
Senior Programmer Analyst @ Google Project at Cognizant
August 1, 2019 - April 1, 2021Tag team support for High-Touch / Big spenders in Italian market; coding solutions via HTML, CSS, JavaScript, GTM/GA tracking, dynamic remarketing, and feed optimization across CMSs.
Google AdWords Specialist @ Google project at TTEC
March 1, 2016 - June 1, 2018Google AdWords campaign management for SMEs; campaign optimization, data analysis, up-selling, and reporting.
Country Manager at ThinkFit
June 1, 2018 - April 1, 2019Managed Italian market for ThinkFit project, online sales of customized diet and training plans; data analysis, PR, recruitment, and partnerships with VIPs.
Energy Manager / Esperto in Gestione dell'Energia at Energy Edil Engineering
January 1, 2012 - March 1, 2016Energy management for photovoltaic and thermal systems, energy efficiency projects, zero-emission buildings; business development for renewable projects.
Energy Manager at Own Energy Manager
January 1, 2012 - December 1, 2015Independent energy manager; investor relations, biomass and cogeneration projects, small solar kit sales.
Energy Manager - Technical Commercial Office at New Energy Systems
August 1, 2010 - December 1, 2011Energy management for photovoltaic, thermal, geothermal, smart home tech, and certifications; energy efficiency.
Controvento - Commercial Marketing at Controvento Comunicazione
June 1, 2009 - September 1, 2010Market research, events and fair management, public administrations relations, and project management.
Education
Bachelor of International Economics at Università Politecnica delle Marche
January 1, 2000 - January 1, 2005Ifoa Marche International Sales & Marketing Management at IFOA Marche
January 1, 2008 - January 1, 2008Qualified Energy Manager - ISO IEC 17024 qualification at Beta Formazione, formation and service centre
September 1, 2011 - November 1, 2011International Sales and Marketing Management at IFOA – Chamber of Commerce Formation and Services Centre - Marche
May 1, 2008 - November 1, 2008International Economics e Management II level degree at Università Politecnica delle Marche
February 1, 2005 - April 19, 2008International Economics e Management I level degree at Università Politecnica delle Marche
October 1, 2000 - February 1, 2005Liceo Scientifico at Liceo Scientifico Statale Luigi di Savoia, Ancona
January 1, 1995 - January 1, 2000Qualifications
Google Analytics Certification
January 11, 2030 - March 12, 2026Agile Certification
January 11, 2030 - March 12, 2026SEO Certification
January 11, 2030 - March 12, 2026Energy manager - ISO IEC 17024
January 1, 2011 - January 1, 2011Certificate of Appreciation - Soluzioni di efficienza energetica con sistemi di illuminazione LED
January 11, 2030 - March 12, 2026Qualified Energy Manager - ISO IEC 17024
September 1, 2011 - November 1, 2011International Sales and Marketing Management
May 1, 2008 - November 1, 2008International Economics and Management II level degree
February 1, 2005 - April 19, 2008International Economics and Management I level degree
October 1, 2000 - February 1, 2005Liceo Scientifico
January 1, 1995 - January 1, 2000ISO IEC 17024 Energy Manager Certification
January 1, 2011 - December 31, 2011Google Ads Certification
January 1, 2019 - March 12, 2026Google Analytics Certification
January 1, 2019 - March 12, 2026Google Ads Video Certification
January 1, 2019 - March 12, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Energy & Utilities, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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