Available to hire
I’m Stefano Superina, a results-driven digital marketer with a strong focus on Google Ads, Google Analytics, and data-driven strategies for the Italian market. Over the past years I’ve collaborated with Google and Cognizant on high-impact campaigns and support operations, ensuring policy compliance, optimizing feeds, and delivering top-tier customer satisfaction. I enjoy turning complex data into actionable insights, and I’m passionate about building scalable marketing campaigns and transferring knowledge to teams across Italy.
I combine hands-on technical skills (HTML/CSS/JavaScript, GTM, GA) with project management and relationship-building. I thrive on turning ideas into measurable results, optimizing performance across paid and organic channels, and shaping digital strategies that align with business goals. I’m excited by opportunities to drive growth through analytics, digital strategy, and hands-on marketing execution.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Polish
Beginner
Work Experience
Senior Quality Specialist at Cognizant
April 1, 2021 - PresentQuality supervision for agents serving the Italian market, ensuring correct scope of calls per internal policy and customer satisfaction. Coordinated agents in coding solutions and troubleshooting via HTML, CSS, JavaScript tags, FTP, and CMS. Provided support for Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center, and feed optimization with Dynamic Remarketing. Analyzed and implemented new codes, snippets, and event tracking (GTM, GA, Adwords), managed dynamic remarketing, and assisted with shopping feeds and enhanced e-commerce. Delivered ongoing training on internal policies, achieved high customer satisfaction, and reviewed DSATs and escalations.
Senior Operations Specialist - Programmer analyst at Cognizant
August 1, 2019 - April 1, 20212nd level tag team support for High Touch/Big spenders market. Coded solutions and troubleshooting via HTML, CSS, JavaScript tags, FTP, and CMS. Provided support for Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center, feed optimization and Dynamic Remarketing. Implemented and updated tracking tags, event and e-commerce tracking, and conversion tracking for Google Ads and Google Analytics. Addressed issues related to tags and coding on customer websites for enterprise accounts.
Country Project Manager – FitIQ project at ThinkFIT
June 1, 2018 - March 1, 2019Managed FitIQ project for the Italian market, overseeing online sales of custom diets and training plans. Conducted data analysis, public relations, and sales network development. Led campaigns across Google Ads (AdWords), Facebook, Instagram, and Google Analytics; recruited Italian dietitians and trainers and guided them through the process; engaged with VIPs and agencies; collaborated with IT and top management to shape business strategy.
Country Project Manager – Google project at TeleTech
March 1, 2016 - June 1, 2018Google AdWords Specialist (Italian market) focusing on SMEs. Managed campaigns, optimization, upsell, and data-driven marketing; built and analyzed campaigns, supported dynamic remarketing, and contributed to brand awareness and business development research.
Sales Manager – technical sales department at Energy Edil Engineering
September 1, 2010 - September 1, 2015Renewable energy sales and energy management; prepared customer proposals, business plans, market research and development, expo management, and investor relations.
Marketing Manager at Controvento comunicazione
June 1, 2009 - July 1, 2010Market research, events and fair management (Ecomondo 2009, Ecoandrequo 2009), media relations, public administrations relations, territorial marketing initiatives, and project management across media projects and gadget sales.
Webmaster at Lega Autonomie Locali Marche
February 1, 2009 - April 1, 2009Website build-up and implementation for public services.
Senior Quality Specialist - @Google Project at Cognizant (Krakow Poland)
April 1, 2021 - PresentQuality supervision for agents of Italian market; ensuring correct scope of calls per internal policy and customer satisfaction; coordinating agents in coding solutions and troubleshooting via HTML, CSS, JavaScript tags, FTP and CMS; providing support for Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center, feed optimization and Dynamic Remarketing; implementing and analyzing tracking with GTM, GA, Ads, e-commerce tracking; developing dynamic remarketing and shopping feed strategies; delivering ongoing training to Italian market agents and ensuring 100% customer satisfaction.
Senior Operations Specialist - Programmer analyst @Google Project at Cognizant (Krakow Poland)
August 1, 2019 - April 1, 20212nd level tag team support for High Touch/Big spenders market; coding solutions and troubleshooting via HTML, CSS, JavaScript tags, FTP and CMS; supporting Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center, feed optimization and Dynamic Remarketing; implementing tracking and e-commerce solutions; resolving tag and coding issues for premium customers in Italian market.
Country Project manager – FitIQ project at ThinkFIT (Krakow Poland)
June 1, 2018 - March 1, 2019Managing FitIQ project for the Italian market, online sales of custom diets and training plans. Activities included data analysis, public relations and sales network development for Italy; leading Google Ads (ex-AdWords), Facebook and Instagram campaigns; analytics governance via Google Analytics; recruitment and management of Italian dietitians and trainers; liaising with VIPs and agencies to steer business strategy; IT/top management collaboration and cross-cultural coordination.
Italian-English Bilingual Google AdWords Specialist - Google project at TeleTech (Krakow Poland)
March 1, 2016 - June 1, 2018Google AdWords campaign management for SMEs, campaign optimization, upsell initiatives; analytics-driven optimization; development of campaigns and strategies; outbound calls and client communications; focus on Italian market.
Sales Manager – technical sales department at Energy Edil Engineering (Italy)
September 1, 2010 - September 1, 2015Renewable energy sales and energy management; customer management and technical quotes; offers and business plans; market research and business development; expo management and investor relations.
Education
Liceo Scientifico at Liceo Scientifico Statale Luigi di Savoia, Ancona
September 1, 1995 - June 30, 2000International Economics and trading I level degree at Università Politecnica delle Marche
October 1, 2000 - February 1, 2005International Economics e Management II level degree at Università Politecnica delle Marche
February 1, 2005 - April 19, 2008International Sales and Marketing Management at IFOA – Chamber of Commerce Formation and Services Centre - Marche
May 1, 2008 - November 1, 2008Qualified Energy Manager - ISO IEC 17024 qualification at Beta Formazione, formation and service centre
September 1, 2011 - November 1, 2011Qualified Energy Manager - ISO IEC 17024 at Beta Formazione, formation and service centre
September 1, 2011 - November 1, 2011High formation course in International Trading area “International Sales and Marketing Management” at IFOA – Chamber of Commerce Formation and Services Centre - Marche
May 1, 2008 - November 1, 2008International Economics e Management II level Degree at Università Politecnica delle Marche
February 1, 2005 - April 19, 2008International Economics and trading I level degree at Università Politecnica delle Marche
October 1, 2000 - February 1, 2005Qualifications
TOEFL certificate (English language)
January 1, 2005 - April 16, 2026DELE certificate (Spanish language - basis level)
January 1, 2008 - April 16, 2026Qualified Energy Manager - ISO IEC 17024
September 1, 2011 - November 1, 2011TOEFL English Language Certificate
January 1, 2005 - April 16, 2026DELE Spanish Language Certificate (Basis Level)
January 1, 2008 - April 16, 2026ISO IEC 17024 - Qualified Energy Manager
September 1, 2011 - November 1, 2011Industry Experience
Software & Internet, Professional Services, Energy & Utilities, Media & Entertainment, Government, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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