Stefany Jovel

Digital and Content Lead at Tina Davies

Led social media marketing and content strategy for all product launches including planning, asset development, and execution across Instagram, Facebook, TikTok, email, and blog platforms. Managed monthly content calendars to ensure brand consistency. Developed SOPs for in-house video workflows enabling scalable storytelling, produced photography, video editing, and graphics that reduced outsourcing costs by $7K per campaign. Wrote copy for blog posts, scripts, press releases, product pages, and social captions. Oversaw influencer programs across the U.S. and Canada to increase UGC and product reviews. Conducted performance analysis and delivered weekly insights to optimize engagement.

Marketing and Social Lead at Sahajan

Developed and executed content and marketing strategies in collaboration with internal and external teams and agency partners. Led communications with influencers and content creators producing high-quality assets. Created and managed creative briefs for in-house content, overseeing strategy, digital content updates, asset creation, and copywriting. Managed digital content updates for company websites and partner B2B and DTC sites ensuring brand consistency and seamless user experience. Collaborated with PR and digital marketing firms on promotional and marketing plans, events, and box subscriptions.

Content Creative and Social Lead at Caryl Baker Visage

Managed content and marketing initiatives, developed content calendar including weekly promotions and visual content for social media. Produced brand-aligned video and photo content launching digital growth strategies. Led loyalty club, app development projects, and email marketing programs. Created new growth strategies through digital marketing such as refer-a-friend programs, loyalty clubs, company app, box subscriptions, and sampling and reviews campaigns.

Content and Marketing Specialist at Look Beauty Inc

Planned and executed digital marketing initiatives working with internal teams and agencies across social media, content production, advertising campaigns, websites, influencer marketing, public relations, and email marketing. Managed social media and newsletter content calendars. Coordinated with PR agency, photographers, retailers, and copywriters for brand content. Approved content, pitches, and press releases for media and managed partnerships and sponsorships. Delivered digital content and sampling/review campaigns to major retailers.

Marketing Consultant - Freelance at Freelance

Created marketing and content strategies and marketing plans for clients in wellness, skincare, and other sectors. Delivered high-performance content systems leveraging analytics to optimize campaign performance for various brands.

Director of Content and Digital - Social AI at Get In The Loop

Driving the future of social automation and brand storytelling at scale, leading content strategy and innovation for Social AI’s SMB clients. Architected Social AI’s content framework, establishing the firm as the creative partner for small businesses. Designed and scaled AI-powered video and image workflows to deliver high-volume, quality content efficiently. Collaborated with product and tech teams to enhance platform features and user experience. Developed end-to-end content systems enabling rapid creative testing and brand consistency. Coached internal teams to increase ownership, execution, and cross-team collaboration.

Creative Ops & Digital Strategist at Pattern Brands

Managed creative operations for seven lifestyle brands aligning market storytelling with production timelines and brand strategy. Developed scalable creative systems and AI-assisted workflows for video, photo, and copy, enhancing production velocity. Introduced AI-enhanced creative workflows accelerating scripting, editing, and asset generation. Built SOPs for in-house content production ensuring consistency and efficiency. Led storytelling and AI-enhanced creative initiatives using multiple AI tools. Partnered cross-functionally with PR, product, and sales to deliver integrated campaigns and amplify brand launches.

Digital and Creative Lead at Tina Davies

Managed monthly digital campaign production ensuring asset readiness, platform consistency, and brand cohesion. Implemented AI tools for video scripting, voiceover generation, and B-roll automation, enabling faster and cost-effective campaigns. Created a library of evergreen assets, improved briefing templates, and project tracking to reduce bottlenecks. Produced video and photo assets using AI-enhanced editing workflows maintaining brand consistency at scale. Developed content calendar strategy and execution ensuring social media platform alignment. Created SOPs for in-house video efforts to support cohesive storytelling across channels. Developed videos and photography for new product launches and campaigns saving approximately $7K per campaign.

Marketing and Social Lead at Sahajan

Led marketing and social initiatives with focus on engagement and business alignment. Executed data-driven content plans leveraging analytics for performance optimization. Worked with brands including NEXT Insurance, Le Botaniste, Skin Clique, and others to develop effective social and marketing strategies.

Content Creative and Social Lead at Caryl Baker Visage

Content and Marketing Specialist at Look Beauty Inc

Developed and executed social media and marketing strategies for various brands to drive engagement and align with business objectives. Created data-driven content plans leveraging analytics for campaign optimization. Brands included NEXT Insurance, Le Botaniste, Skin Clique, Organic Traditions, LUXE Botanics, among others.

Director of Content and Digital - Social AI at GET IN THE LOOP

Led the future of social automation and brand storytelling at scale, driving content strategy and innovation for Social AI and its SMB clients. Architected Social AI's content framework, making it the top creative partner for small business owners. Designed and scaled AI-powered video and image workflows using MidJourney, Runway, LTX Studio, Visual Electric, Claude, and ChatGPT, enabling high-volume, high-quality content delivery without added cost. Collaborated with product and tech teams to translate creative expertise into platform features, accelerating adoption and improving user experience. Developed end-to-end content systems to streamline production, enable rapid creative testing, and ensure brand alignment. Coached and developed internal talent, promoting accountability and cross-team collaboration across design, video, and client-facing functions.

Creative Ops & Digital Strategist at PATTERN BRANDS

Managed creative operations across seven lifestyle brands, aligning go-to-market storytelling with production timelines and brand strategy. Developed scalable creative systems and AI-assisted workflows to streamline production and increase content velocity across video, photo, and copy formats. Introduced AI-enhanced creative workflows (MidJourney, Runway, ChatGPT, Veo3, Visual Electric) to accelerate scripting, editing, and asset generation. Built SOPs and scalable workflows for in-house content production, enabling consistent and efficient execution across multiple brands. Led AI-enhanced storytelling and content initiatives, developing a scalable AI-powered content engine (Runway, Pika Labs, Synthesia, HeyGen, ChatGPT) for high-volume short-form video, static, and copy with consistent brand storytelling. Partnered cross-functionally with PR, product, and sales teams to deliver integrated campaigns and amplify brand launches.

Digital and Creative Lead at Tina Davies

Managed monthly campaign production across digital channels, ensuring asset readiness, platform consistency, and brand cohesion. Implemented AI tools for video scripting, voice-over generation, and B-roll automation, enabling faster and cost-efficient campaign launches. Created evergreen asset libraries, improved briefing templates, and project tracking to reduce bottlenecks and improve execution. Produced video and photo assets using AI-enhanced editing workflows (ChatGPT, Visual Electric, Runway), maintaining visual and brand consistency at scale. Strategically developed content calendars, planning, and execution ensuring alignment across social media platforms. Developed SOPs for in-house video efforts and cohesive storytelling and visual identity across digital channels. Created content for social platforms including video production, editing, and photography for new product launches and campaigns, saving the company an estimated $7K per campaign.

Marketing and Social Lead at SAHAJAN

Led marketing and social media initiatives driving brand engagement aligned with business objectives. Developed and executed social media and marketing strategies for brands. Created data-driven content plans leveraging analytics to optimize campaign performance for brands including NEXT Insurance, Le Botaniste, Skin Clique, Organic Traditions, and LUXE Botanics.

Content Creative and Social Lead at CARYL BAKER VISAGE

Content and Marketing Specialist at LOOK BEAUTY INC

Marketing Consultant at Freelance

Developed and executed social media and marketing strategies for brands to drive engagement and align with business objectives. Created data-driven content plans leveraging analytics to optimize campaign performance for brands such as NEXT Insurance, Le Botaniste, Skin Clique, Organic Traditions, and LUXE Botanics.

Creative Ops & Digital Strategist at Pattern Brands

Managed creative operations across seven lifestyle brands, aligning go-to-market storytelling with production timelines and brand strategy. Developed scalable creative systems and AI-assisted workflows to streamline production and increase content velocity across video, photo, and copy. Introduced AI-enhanced creative workflows (MidJourney, Runway, ChatGPT) to accelerate scripting, editing, and asset generation. Built SOPs and scalable workflows for in-house content production ensuring consistency and efficiency. Led AI-enhanced storytelling and content initiatives, enabling high-volume production of short-form video, static, and copy with consistent brand storytelling. Partnered cross-functionally with PR, product, and sales teams to deliver integrated campaigns and amplify brand launches.

Digital and Creative Lead at Tina Davies

Managed monthly campaign production across digital channels, ensuring asset readiness, platform consistency, and brand cohesion. Implemented AI tools for video scripting, voice-over generation, and B-roll automation resulting in faster, more cost-efficient campaign launches. Created a library of evergreen assets and improved briefing templates to reduce bottlenecks. Produced video and photo assets using AI-enhanced editing workflows (ChatGPT, Visual Electric, Runway) to maintain visual and brand consistency at scale. Strategically developed content calendars, planning, and execution aligned across social media platforms. Developed SOPs for in-house video efforts and cohesive storytelling and visual identity across all digital channels, saving the company an estimated $7K per campaign.

Marketing and Social Lead at Sahajan

Led marketing and social media initiatives from February 2022 to August 2022.

Content Creative and Social Lead at Caryl Baker Visage

Managed content creative and social lead role from March 2020 to February 2022.

Content and Marketing Specialist at Look Beauty Inc

Handled content and marketing specialist duties from August 2018 to March 2020.

Developed and executed social media and marketing strategies for brands to drive engagement and align with business objectives. Created data-driven content plans leveraging analytics to optimize campaign performance for brands such as NEXT Insurance, Le Botaniste, Skin Clique, Organic Traditions, and LUXE Botanics.

Digital & Social Lead at Tina Davies

Led social media marketing and content strategy for all product launches, from planning and asset development to execution across owned channels. Managed monthly content calendars, ensured consistency across Instagram, Facebook, TikTok, email, and blog platforms. Developed SOPs for in-house video workflows, enabling scalable, on-brand storytelling. Produced cross-platform content (photography, video editing, graphics), reducing outsourcing costs by $7K per campaign. Wrote copy for blogs, scripts, press releases, product pages, and social captions. Oversaw influencer programs across the US and Canada, expanding reach and driving product reviews. Conducted performance analysis and delivered weekly insights to optimize strategy and engagement.

Marketing and Social Lead at Sahajan

Developed comprehensive content and marketing strategies, coordinating with internal/external teams and agency partners. Led communications with influencers and content creators, producing high-quality assets. Created and managed creative briefs for in-house content, overseeing content strategy, digital updates, asset creation, and copywriting. Managed digital content updates for company websites and partner B2B and DTC sites, ensuring brand consistency and a seamless user experience. Collaborated with PR and digital marketing firms on promotional plans, events, and subscriptions.

Content Creative and Social Lead at Caryl Baker Visage

Managed content and marketing initiatives, developed a content calendar including weekly promos and visual content for social media. Led loyalty club, app development projects, and email marketing programs. Created growth strategies via digital marketing (referral programs, loyalty club, company app, box subscriptions, sampling and review campaigns).

Content and Marketing Specialist at Look Beauty Inc

Planned and executed digital marketing initiatives across social media and content production, including photography, videography, and graphics, reducing outsourcing costs. Created brand-aligned visuals for product launches and campaigns. Wrote copy for blogs, press releases, and product pages. Managed influencer programs and PR collaborations.

Marketing Consultant at Freelance

Created marketing and content strategies for clients in wellness, skin care, and related sectors. Delivered high-performance content systems leveraging analytics to optimize campaign effectiveness.

Social and Creative Content Lead at Tina Davies

Managed monthly campaign production across digital channels, ensuring asset readiness, platform consistency, and brand cohesion. Introduced AI-enabled workflows for scripting, voiceover generation, and B-roll automation to accelerate launches and reduce costs. Built scalable content systems and aligned outputs across video, photo, and copy. Partnered with product and tech teams to translate creative expertise into platform features and improve user experience. Coached teams and established cross-functional processes to boost ownership, execution, and collaboration.

Content & Social Lead at Sahajan

Led GTM-aligned content and social strategies, coordinating monthly campaigns and creator collaborations, overseeing briefs, performance tracking, and asset shipping for 100+ creators across the U.S. Built and nurtured creator community, launched recurring email newsletters, and implemented AI-enhanced workflows to accelerate scripting and editing.

Content & Social Lead at Caryl Baker Visage

Directed content and social strategy across platforms, aligned with GTM calendars, and developed scalable workflows and SOPs for cohesive storytelling. Produced video and photography assets for product launches while maintaining brand identity across digital channels.

Content & Marketing Specialist at Look Beauty Inc

Developed and executed content and marketing strategies for beauty brands, driving engagement with data-informed planning and cross-functional collaboration. Implemented AI-assisted workflows for faster launch campaigns and improved content velocity.

Marketing Consultant - Freelance at Freelance

Developed and executed social media and marketing strategies for brands, built data-driven content calendars, and leveraged analytics to optimize campaign performance. Engaged with clients across multiple sectors to deliver consistent brand storytelling and growth.

Social and Creative Content Lead at Tina Davies

Directed social media and creative content strategy across 7 lifestyle brands, aligning with GTM calendars and sales objectives. Managed and optimized monthly influencer collaborations with 100+ creators across the U.S., overseeing contracts, creative briefs, performance tracking, and product shipments. Built and nurtured a creator community, launching a recurring email newsletter to drive engagement. Developed scalable, AI-assisted creative workflows to streamline production and increase content velocity across video, photo, and copy formats. Introduced AI-driven tools (MidJourney, Runway, ChatGPT, Veo3, Visual Electric) to accelerate scripting, editing, and asset generation. Implemented SOPs for in-house content production, enabling consistent, efficient execution across multiple brands. Led storytelling and AI-enhanced campaigns, and built a scalable content engine powered by AI for high-volume short-form video, static, and copy with consistent brand storytelling.

Content Lead at Sahajan

Directed social media strategy and content across 7 lifestyle brands; ensured alignment with GTM calendars and sales objectives. Managed and optimized monthly influencer collaborations with 100+ creators across the U.S., including contracts, briefs, and performance tracking. Built and nurtured creator community and email newsletters to drive engagement; streamlined communications and supported campaign success. Implemented scalable content workflows and AI-assisted processes to accelerate production and asset generation. Introduced AI tools (MidJourney, Runway, ChatGPT, Veo3, Visual Electric) to accelerate scripting, editing, and asset creation. Established SOPs for in-house content production and ensured consistent execution across brands. Led content calendar planning and cross-channel collaboration.

Content and Social Lead at Caryl Baker Visage

Led social content strategy, ensuring brand coherence and timely campaign execution. Implemented AI-assisted tools for scripting, voiceover automation, and workflow optimization to increase efficiency. Developed SOPs for in-house video and content production and created a scalable content calendar. Produced content across video, photography, and copy; managed multiple campaigns and ensured on-brand storytelling. Drove growth with consistent brand voice across all digital channels.

Content and Marketing Specialist at Look Beauty Inc

Developed and executed social media and marketing strategies for Look Beauty Inc; built data-driven content plans, leveraging analytics to optimize campaign performance. Created and managed content calendars, campaigns, and asset production; introduced AI-assisted workflows to increase efficiency; produced short-form video, photography and copy for product launches; helped save the company an estimated $7K per campaign.

Marketing Consultant - Freelance at Freelance

Provided marketing consultancy across clients in beauty, wellness, and e-commerce; developed and executed multi-channel marketing strategies; implemented data-driven content plans; improved engagement and ROI across Instagram, TikTok, Facebook, and email; built scalable processes and workflows to support campaign success.

Social and Creative Content Lead at Tina Davies

Led monthly campaign production across digital channels; implemented AI-powered workflows for scripting, voiceover generation, and B-roll automation; built AI-assisted content systems; created evergreen assets; developed content calendar and SOPs for in-house video efforts; managed cross-functional teams and delivered scalable content across platforms; saved approximately $7K per campaign.

Content and Social Lead at SAHAJAN

Developed and executed social media and marketing strategies; created data-driven content plans; leveraged analytics to optimize campaign performance; managed creator collaborations and campaign briefings.

Content & Social Lead at Caryl Baker Visage

Developed content and social strategies; built campaigns and brand-consistent messaging for beauty brand.

Content and Marketing Specialist at Look Beauty Inc

Developed and executed social media and marketing strategies; created data-driven content plans; optimized campaign performance; supported product launches and campaigns across channels.

Marketing Consultant at Freelance

Developed and executed social media and marketing strategies for brands to drive engagement and align with business objectives; created and managed content calendars; implemented AI-assisted workflows for scripting, automation, and asset creation.

Experience Creator Manager & Content Strategist at Pattern Brands

Led storytelling, creator programs, and AI-enhanced content for social media initiatives. Oversaw 100+ influencer collaborations per month (gifted + paid), owning outreach, contracts, briefs, and KPI reporting across US and Canada. Developed influencer strategy and automated AI briefs to streamline creator briefing. Coached and mentored a junior creative team, establishing roles, KPIs, and a weekly feedback loop. Built a scalable content engine powered by AI tools (Runway, Midjourney, ChatGPT, Veo3) enabling high-volume production of short-form video, static assets, and copy with consistent brand storytelling. Led content calendar planning across brands, aligning creator content with product launches, evergreen campaigns, and seasonal promotions. Led strategic content initiatives and KPI tracking for production performance and improvements. Created and documented SOPs integrating AI tools into content review, scripting, editing, and delivery pipelines. Collaborated with product develop

Digital and Content Lead at Tina Davies

Implemented AI tools for video scripting, voice-over generation, and B-roll automation, enabling faster, cost-efficient launch campaigns. Created a library of evergreen video and photo assets using AI-enhanced editing workflows to maintain visual and brand consistency at scale. Established SOPs for in-house video efforts and cohesive storytelling and visual identity across all digital channels. Produced content for all social platforms, including video production, editing, and photography for new product launches and campaigns, saving the company an estimated $7K per campaign. Managed creator programs across the US and Canada, coordinating briefs, and ensuring brand alignment.

Marketing and Social Lead at Sahajan

Led comprehensive content and marketing strategies, collaborating with internal and external teams and agency partners. Produced high-quality assets to boost brand awareness. Created and managed creative briefs for in-house content, oversaw the content strategy, digital content updates, asset creation, and copywriting (video and photography). Managed digital content updates for company websites and partner B2B and DTC sites, ensuring brand consistency and a seamless user experience. Worked with PR and digital marketing firms on promotional and marketing plans, events, box subscriptions, etc.

Content Creative and Social Lead at Caryl Baker Visage

Managed content and marketing initiatives and developed a content calendar, including weekly promos and visual content for social media. Copywriting for social media, including Facebook, Instagram, Pinterest, and TikTok. Coordinated and executed email marketing efforts, including newsletters and automation. Created growth strategies through digital marketing (referral programs, loyalty, company app, subscription boxes, sampling and review campaigns, etc.).

Content and Marketing Specialist at Look Beauty Inc

Planned and executed digital marketing initiatives with internal/external teams and agency partners. Led communications with internal teams and influencers, producing high-quality assets that boosted brand awareness. Created and managed creative briefs for in-house content, overseeing the content strategy, digital content updates, asset creation, and copywriting (video and photography). Managed digital content updates for company websites and partner B2B and DTC sites, ensuring brand consistency and a seamless user experience. Coordinated with PR and marketing firms on promotional and marketing plans, events, box subscriptions, etc.

Marketing Consultant at Freelance

Developed and executed social media and marketing strategies for brands to drive engagement and align with business objectives. Created data-driven content plans, leveraging analytics to optimize campaign performance.

Content & Social Strategist at Pattern Brands

Directed social media and video strategy across 7 lifestyle brands, aligning with marketing calendars; managed and optimized monthly influencer collaborations with 100+ creators across the U.S., overseeing contracts, creative briefs, performance tracking, and product shipments; built scalable video creative systems and AI-assisted workflows to streamline production and increase content velocity across video, photo, and copy formats; introduced AI-enhanced creative workflows (Midjourney, Runway, ChatGPT, Veo3, Visual Electric) to accelerate scripting, editing, and asset generation; built SOPs and scalable workflows for in-house content production.

Social & Content Lead at Tina Davies

Managed monthly campaign production across social and digital channels, ensuring asset readiness, platform consistency, and brand coherence. Created a video library of evergreen assets, improved briefing templates, and implemented project tracking to reduce bottlenecks and improve execution. Strategized and executed social and video content calendars; developed SOP for in-house video efforts and cohesive storytelling and visual identity across all digital channels. Produced content for all social platforms, including video production, editing, and photography for new product launches and campaigns, saving the company an estimated $7K per campaign.

Content & Social Lead at CARYL BAKER VISAGE

Created content and strategy; managed monthly campaign production across social/digital channels, asset readiness, and brand cohesion. Improved workflows and produced video, photography, and copy for campaigns, achieving cost savings per initiative.

Content & Marketing Specialist at LOOK BEAUTY INC

Developed and executed social media and marketing strategies; produced content and assets for campaigns and product launches; drove engagement and brand consistency across channels.

Social and Content Lead at Tina Davies

Managed monthly campaign production across social and digital channels; implemented AI tools for video scripting, voiceover generation, and B-roll automation; created evergreen assets library; improved briefing templates; developed strategic content calendar; established SOPs for in-house video efforts.

Content and Social Lead at Caryl Baker Visage

Led content and social strategy for beauty brand; oversaw campaign production and social content.