I'm Stef, a global marketing leader with 15+ years in B2B SaaS and fintech, building demand engines that scale. I specialize in account-based marketing (ABM), SEO, CRO, events, and content to drive measurable pipeline and revenue. I love turning data into actionable go-to-market decisions and leading cross-functional teams to accelerated growth. I've led international teams across Europe and North America, managed multi-million-dollar budgets, and steered growth through Series A/B fundraising and PE-backed journeys. I'm passionate about creating predictable, scalable demand that fuels ARR growth and CFO-aligned outcomes, while building strong partnerships with sales, product, and finance to drive lasting impact.

Stef Cervantes

I'm Stef, a global marketing leader with 15+ years in B2B SaaS and fintech, building demand engines that scale. I specialize in account-based marketing (ABM), SEO, CRO, events, and content to drive measurable pipeline and revenue. I love turning data into actionable go-to-market decisions and leading cross-functional teams to accelerated growth. I've led international teams across Europe and North America, managed multi-million-dollar budgets, and steered growth through Series A/B fundraising and PE-backed journeys. I'm passionate about creating predictable, scalable demand that fuels ARR growth and CFO-aligned outcomes, while building strong partnerships with sales, product, and finance to drive lasting impact.

Available to hire

I’m Stef, a global marketing leader with 15+ years in B2B SaaS and fintech, building demand engines that scale. I specialize in account-based marketing (ABM), SEO, CRO, events, and content to drive measurable pipeline and revenue. I love turning data into actionable go-to-market decisions and leading cross-functional teams to accelerated growth.

I’ve led international teams across Europe and North America, managed multi-million-dollar budgets, and steered growth through Series A/B fundraising and PE-backed journeys. I’m passionate about creating predictable, scalable demand that fuels ARR growth and CFO-aligned outcomes, while building strong partnerships with sales, product, and finance to drive lasting impact.

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Skills

Experience Level

Expert

Language

Spanish; Castilian
Fluent
English
Fluent
German
Advanced
French
Advanced

Work Experience

VP Demand Generation at Serrala
January 1, 2025 - Present
Global demand generation leader; drives multi-channel pipeline, oversees marketing operations, and aligns cross-functional teams across Europe and North America to streamline CFO-focused finance processes.
European Marketing Director at Serrala
January 1, 2023 - December 31, 2025
Led European marketing strategy, ABM and demand-gen programs; partnered with finance and sales to support CFO-office digital transformation and regional GTM execution.
VP Marketing at Loyal Guru
January 1, 2019 - December 31, 2023
Led the retail loyalty platform's marketing function, driving data-driven activation, multi-channel campaigns, and alignment with product and sales to accelerate revenue growth.
Marketing & Content Strategy Lead at MobyFox
January 1, 2017 - December 31, 2019
Built marketing and content strategy; expanded from Mexico to Latin America; grew website traffic 250%; launched content programs; supported Series A/B fundraising; built a marketing team from scratch.
Content Manager LATAM at Ekonomico E-commerce (Ekonomcio Electronico)
January 1, 2015 - January 1, 2017
Managed LATAM content programs and campaigns to drive inbound leads and awareness for the regional market.

Education

Certified Product Marketing Manager (CPMM) at Product Marketing Alliance
January 1, 2021 - January 18, 2026
International MBA at ESADE Business School, Barcelona
January 1, 2018 - January 18, 2026
Bachelor in Media Design at MDH Munich, Germany
January 11, 2030 - January 18, 2026

Qualifications

Certified Product Marketing Manager (CPMM)
January 1, 2021 - January 18, 2026
ABM Certification
January 1, 2024 - January 18, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Education