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Digital Commerce Manager with 3.5+ years of experience driving e-commerce growth across Shopify, Etsy, and Faire for a premium home décor brand. Skilled in digital merchandising, CRO, CRM lifecycle automation, SEO optimization, GA4 analytics, and customer journey improvements—contributing to three consecutive years of revenue growth through data-driven commercial decisions. Passionate about creating exceptional online shopping experiences by combining creativity, analytics, and e-commerce strategy to improve business performance.…Digital Commerce Manager with 3.5+ years of experience driving e-commerce growth across Shopify, Etsy, and Faire for a premium home décor brand. Skilled in digital merchandising, CRO, CRM lifecycle automation, SEO optimization, GA4 analytics, and customer journey improvements—contributing to three consecutive years of revenue growth through data-driven commercial decisions. Passionate about creating exceptional online shopping experiences by combining creativity, analytics, and e-commerce strategy to improve business performance.

Steffani Yuvita

Brand Strategist, Growth Marketer, Marketing Analyst, +6

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Digital Commerce Manager with 3.5+ years of experience driving e-commerce growth across Shopify, Etsy, and Faire for a premium home décor brand. Skilled in digital merchandising, CRO, CRM lifecycle automation, SEO optimization, GA4 analytics, and customer journey improvements—contributing to three consecutive years of revenue growth through data-driven commercial decisions. Passionate about creating exceptional online shopping experiences by combining creativity, analytics, and e-commerce strategy to improve business performance.…Digital Commerce Manager with 3.5+ years of experience driving e-commerce growth across Shopify, Etsy, and Faire for a premium home décor brand. Skilled in digital merchandising, CRO, CRM lifecycle automation, SEO optimization, GA4 analytics, and customer journey improvements—contributing to three consecutive years of revenue growth through data-driven commercial decisions. Passionate about creating exceptional online shopping experiences by combining creativity, analytics, and e-commerce strategy to improve business performance.

Available to hire

Digital Commerce Manager with 3.5+ years of experience driving e-commerce growth across Shopify, Etsy, and Faire for a premium home décor brand. Skilled in digital merchandising, CRO, CRM lifecycle automation, SEO optimization, GA4 analytics, and customer journey improvements—contributing to three consecutive years of revenue growth through data-driven commercial decisions.

Passionate about creating exceptional online shopping experiences by combining creativity, analytics, and e-commerce strategy to improve business performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Digital Commerce Manager at Lumiere Shades

January 1, 2023 - Present

Managed the company's digital commerce ecosystem across Shopify, Etsy, and Faire to improve customer experience and support sustained year-over-year revenue growth. Led merchandising initiatives by optimizing 70+ product listings, collections, navigation, and product content to improve discoverability and conversion. Developed CRM strategies including automated email journeys and lifecycle campaigns to strengthen engagement and encourage repeat purchases. Analyzed website performance using GA4, Shopify Analytics, Microsoft Clarity, and Pinterest Analytics to identify customer behavior, optimize the purchase funnel, and enable data-driven business decisions. Collaborated with leadership on product launches, promotional campaigns, pricing strategy, and commercial planning. Managed SEO optimization across product pages by improving metadata, product descriptions, collections, and content structure to strengthen organic visibility. Worked cross-functionally with customer service, productio

Office Coordinator at PT Koding Next Bali

January 1, 2023 - Present

Coordinated daily operations, administration, and internal workflows; managed class scheduling for 60+ students and 10 teaching staff; improved center organization through staff planning and academic coordination; designed flyers, posters, and marketing templates for local promotions; supported student engagement through promotional and communication materials; assisted business growth through operations, finance, marketing, and staff coordination.

E-commerce & Merchandising Manager at Lumiere Shades

January 1, 2023 - Present

Managed e-commerce operations across Shopify, Etsy, and Faire; improved product visibility by optimizing 70+ listings, collections, and catalog pages; supported online sales growth of 40% through marketplace improvements; built CRM initiatives to improve customer engagement, retention, and repeat purchases; coordinated email campaigns and automated journeys reaching 100+ customers; partnered with marketing and leadership on campaigns, content, and brand growth; led annual catalog shoot planning, assets, and creative direction; supported Pinterest growth through content planning, editing, and campaign coordination.

Assistant Manager at Manulife Insurance Indonesia

April 1, 2022 - December 1, 2022

Prepared operational and investment reports for branch and client reviews; supported portfolio reporting for 50+ clients and investment accounts; maintained financial records, transaction documents, and client files; improved reporting accuracy through structured data entry and documentation; assisted the Branch Manager with administration, reporting, and client coordination; prepared clear financial updates and summaries for client communications.

Office Coordinator at PT Koding Next Bali

April 1, 2022 - December 31, 2022

Coordinated daily operations, administration, and internal workflows; managed class scheduling for 60+ students and 10 teaching staff; improved center organization by supporting staff planning and academic coordination; designed flyers, posters, and marketing templates for local promotions; supported student engagement through promotional and communication materials; assisted business growth through operations, finance, marketing, and staff coordination.

Assistant to Branch Manager at Manulife Insurance Indonesia

March 1, 2022 - December 1, 2022

Prepared operational and investment reports for branch and client reviews; supported portfolio reporting for 50+ clients and investment accounts. Maintained financial records, transaction documents, and client files. Improved reporting accuracy through structured data entry and documentation. Assisted the Branch Manager with administration, reporting, and client coordination, and supported client communications by preparing clear financial updates and summaries.