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Miami-based creative director and social media strategist with 10+ years of experience building brands, directing campaigns, and managing creator and influencer programs for beauty, lifestyle, and fashion clients including global brand Puma. I work at the intersection of brand strategy, visual storytelling, and social-first content, equally comfortable setting creative direction and rolling up my sleeves to execute. I have managed full campaign lifecycles from brief through delivery, built high-performing content systems across TikTok, Instagram, and YouTube, directed photoshoots and video productions, and led creator and influencer partnerships from sourcing through performance tracking. I bring a strong visual point of view, deep cultural fluency in beauty and lifestyle, and genuine platform expertise across every major social channel. I am AI-forward, bilingual in English and Spanish, and experienced working remotely with teams and clients globally.…Miami-based creative director and social media strategist with 10+ years of experience building brands, directing campaigns, and managing creator and influencer programs for beauty, lifestyle, and fashion clients including global brand Puma. I work at the intersection of brand strategy, visual storytelling, and social-first content, equally comfortable setting creative direction and rolling up my sleeves to execute. I have managed full campaign lifecycles from brief through delivery, built high-performing content systems across TikTok, Instagram, and YouTube, directed photoshoots and video productions, and led creator and influencer partnerships from sourcing through performance tracking. I bring a strong visual point of view, deep cultural fluency in beauty and lifestyle, and genuine platform expertise across every major social channel. I am AI-forward, bilingual in English and Spanish, and experienced working remotely with teams and clients globally.

Stefanie Lopez

Social Media Manager, Content Creator, Content Producer, +2

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Miami-based creative director and social media strategist with 10+ years of experience building brands, directing campaigns, and managing creator and influencer programs for beauty, lifestyle, and fashion clients including global brand Puma. I work at the intersection of brand strategy, visual storytelling, and social-first content, equally comfortable setting creative direction and rolling up my sleeves to execute. I have managed full campaign lifecycles from brief through delivery, built high-performing content systems across TikTok, Instagram, and YouTube, directed photoshoots and video productions, and led creator and influencer partnerships from sourcing through performance tracking. I bring a strong visual point of view, deep cultural fluency in beauty and lifestyle, and genuine platform expertise across every major social channel. I am AI-forward, bilingual in English and Spanish, and experienced working remotely with teams and clients globally.…Miami-based creative director and social media strategist with 10+ years of experience building brands, directing campaigns, and managing creator and influencer programs for beauty, lifestyle, and fashion clients including global brand Puma. I work at the intersection of brand strategy, visual storytelling, and social-first content, equally comfortable setting creative direction and rolling up my sleeves to execute. I have managed full campaign lifecycles from brief through delivery, built high-performing content systems across TikTok, Instagram, and YouTube, directed photoshoots and video productions, and led creator and influencer partnerships from sourcing through performance tracking. I bring a strong visual point of view, deep cultural fluency in beauty and lifestyle, and genuine platform expertise across every major social channel. I am AI-forward, bilingual in English and Spanish, and experienced working remotely with teams and clients globally.

Available to hire

Miami-based creative director and social media strategist with 10+ years of experience building brands, directing campaigns, and managing creator and influencer programs for beauty, lifestyle, and fashion clients including global brand Puma.
I work at the intersection of brand strategy, visual storytelling, and social-first content, equally comfortable setting creative direction and rolling up my sleeves to execute. I have managed full campaign lifecycles from brief through delivery, built high-performing content systems across TikTok, Instagram, and YouTube, directed photoshoots and video productions, and led creator and influencer partnerships from sourcing through performance tracking.
I bring a strong visual point of view, deep cultural fluency in beauty and lifestyle, and genuine platform expertise across every major social channel. I am AI-forward, bilingual in English and Spanish, and experienced working remotely with teams and clients globally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Head of Social Media and Creative Strategy at Krome & Co

March 1, 2019 - Present

Developed and led overall social media strategy across Instagram, TikTok, YouTube, Pinterest, and emerging channels for a portfolio of ecommerce fashion, beauty, and lifestyle brands, including Puma, ensuring content aligned with brand positioning, product launches, and broader business priorities. Drove audience growth, engagement, and brand visibility through culturally relevant, platform-native content rooted in digital culture. Oversaw the full content lifecycle including ideation, planning, production coordination, and publishing, providing creative direction to ensure content aligned with brand standards and campaign objectives. Maintained structured content calendars and coordinated with photographers, videographers, and editors to ensure on-time execution. Led influencer and creator partnerships from outreach through delivery and posting, and tracked performance to optimize strategy. Managed community engagement across platforms; monitored sentiment and opportunities to strengt

Senior Social Media and Brand Manager at Miami City Ballet

October 1, 2015 - October 1, 2019

Led social media strategy, content direction, and community engagement across Instagram and Facebook to grow audience, engagement, and ticket sales through platform-native, community-first content. Managed the full content lifecycle across social, email, digital, and print; maintained calendars aligned with seasonal campaigns and brand moments. Oversaw community management and moderation, building genuine relationships that drove loyalty and repeat engagement. Coordinated content production with photographers, videographers, and creative partners; managed timelines and final delivery for campaign assets. Tracked performance metrics and delivered regular reporting to leadership, using insights to optimize strategy. Led live social coverage for the Gala, coordinating real-time content execution across platforms under high-visibility, time-sensitive conditions.

Junior Social Media and Digital Marketing Coordinator at Miami Downtown Development Authority

May 1, 2013 - October 1, 2014

Supported social media strategy, content creation, and community engagement for major public-facing cultural events reaching thousands across Downtown Miami and Brickell. Managed content scheduling, publishing, and asset coordination across social, web, and digital channels.