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Hi, I’m Stella Tran, a data-driven digital growth marketer who loves turning analytics into action. I’ve led multi-channel campaigns across Meta, Google, email, and SMS to drive customer acquisition and revenue growth, while continuously testing and refining creative to boost performance. Outside of work, I enjoy collaborating with cross-functional teams, learning new tools, and sharing insights that help teams ship better experiences.…Hi, I’m Stella Tran, a data-driven digital growth marketer who loves turning analytics into action. I’ve led multi-channel campaigns across Meta, Google, email, and SMS to drive customer acquisition and revenue growth, while continuously testing and refining creative to boost performance. Outside of work, I enjoy collaborating with cross-functional teams, learning new tools, and sharing insights that help teams ship better experiences.

Stella Tran

Growth Marketer, Marketing Strategist, Marketing Analyst, +5

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Hi, I’m Stella Tran, a data-driven digital growth marketer who loves turning analytics into action. I’ve led multi-channel campaigns across Meta, Google, email, and SMS to drive customer acquisition and revenue growth, while continuously testing and refining creative to boost performance. Outside of work, I enjoy collaborating with cross-functional teams, learning new tools, and sharing insights that help teams ship better experiences.…Hi, I’m Stella Tran, a data-driven digital growth marketer who loves turning analytics into action. I’ve led multi-channel campaigns across Meta, Google, email, and SMS to drive customer acquisition and revenue growth, while continuously testing and refining creative to boost performance. Outside of work, I enjoy collaborating with cross-functional teams, learning new tools, and sharing insights that help teams ship better experiences.

Available to hire

Hi, I’m Stella Tran, a data-driven digital growth marketer who loves turning analytics into action. I’ve led multi-channel campaigns across Meta, Google, email, and SMS to drive customer acquisition and revenue growth, while continuously testing and refining creative to boost performance.

Outside of work, I enjoy collaborating with cross-functional teams, learning new tools, and sharing insights that help teams ship better experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Growth Marketer at Inspired Go

May 1, 2024 - Present

Led acquisition strategy across Meta and Google, managing $800k+ in monthly ad spend and driving YoY growth in customer acquisition. Independently led all acquisition strategy and execution, launched top-performing ad concepts accounting for over 50% of total conversion revenue, and expanded channel mix with SMS, email retargeting, and direct mail. Optimized brand messaging across platforms, increasing engagement by 20%.

Digital Growth Specialist at Knix

October 1, 2022 - May 1, 2024

Managed paid ad campaigns resulting in a 20% growth in overall conversions within 6 months. Conducted AB creative testing to identify high-performing messaging that delivered 3x ROAS. Analyzed and presented insights showing paid channels contributed over 50% of total business revenue; optimized budgets and campaigns daily, reducing acquisition costs by 10%.

Marketing Science Analyst at Critical Mass

September 1, 2020 - October 1, 2022

Improved client digital marketing performance by presenting actionable insights using Tableau. Analyzed social platform data to lift full-funnel KPIs by 20%+. Led hypothesis testing for ads to understand audience behavior, improving site conversion rates by 120%. Developed a model predicting ad fatigue to drive up to 40% higher engagement and sales conversions. Evaluated sports campaigns to optimize sales around key events and collaborated with media partners to manage ad delivery using advanced targeting tactics.

Data Science Co-op Student at Nutrien

January 1, 2019 - December 1, 2019

Presented actionable insights via Power BI dashboards; collaborated on data pipelines in AWS using ETL tools; leveraged machine learning and NLP to develop business-use cases; implemented a digital enablement platform on SharePoint for 10+ users; assisted SAP HANA users with provisioning tasks.