Available to hire
I am a strategic business leader with 10 years of experience driving growth in consumer-facing ventures across Europe and the U.S. I define strategic priorities, translate data and market insights into actionable plans, and lead cross-functional teams to deliver measurable results.
As a zero-to-one founder with PwC consulting rigor and an MBA from UCLA Anderson, I thrive in ambiguity, align stakeholders, and execute end-to-end strategies. I excel at turning insights into action and building momentum for sustainable growth.
Experience Level
Expert
Language
English
Fluent
German
Beginner
Work Experience
Founder & CEO at Gourmais ® - Consumer Products
April 1, 2022 - December 1, 2025Defined and executed growth strategy for a zero-to-one consumer brand by prioritizing markets, channels, and initiatives based on competitive landscape, customer demand, unit economics, and scalability. Synthesized primary and secondary consumer insights and market signals into actionable growth plans, including brand and product positioning, channel mix, sales and marketing tactics, and go-to-market strategy. Built and scaled the business from concept to market, expanding distribution to 55+ retail and e-commerce partners within two years. Leveraged MVPs and pilot launches to test product-market fit and iterate on messaging, packaging, and routes to market. Orchestrated cross-functional collaboration across R&D, operations, creative, and retail stakeholders; aligned diverse contributors under a single vision, accelerating time-to-market. Served as primary strategic and communications liaison with retailers, advisors, investors, and media outlets; led brand storytelling and positioning
Manager | Senior Associate | Associate at PwC Management Consulting (Zurich, Switzerland; Los Angeles, USA)
August 1, 2015 - July 1, 2021Served as day-to-day strategic partner to senior executives at Swiss and U.S. organizations, supporting prioritization, stakeholder alignment, and decision-making in complex, fast-changing environments. Partnered with the Head of Strategic Projects to bring structure to organizational ambiguity and enable cross-functional adoption of new operating models. Designed and delivered a global analytics program, distilling diverse inputs into clear priorities and roadmaps across geographies. Guided leadership decision-making by facilitating high-stakes workshops spanning HR, legal, operations, finance, and business continuity, supporting a major health organization in establishing a strategic, secondary operational site. Managed multi-stakeholder relationships and communications with clients, vendors, and internal teams to ensure timely delivery.
Education
MBA at UCLA Anderson School of Management
August 1, 2021 - June 1, 2023B.A. in Biological Sciences & East Asian Languages & Cultures, Business Minor at University of Southern California
August 1, 2011 - May 1, 2015Qualifications
Industry Experience
Consumer Goods, Manufacturing, Life Sciences, Professional Services
Experience Level
Expert
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