I am a senior designer specializing in brand narrative and visual identity for public-facing organisations, conferences, and institutional initiatives. I deliver clear, usable communication systems under tight deadlines, manage stakeholder complexity, and work across print, digital, live environments, and media. I am available for short-term and medium-term contract engagements.…

Stephen Alfreds

I am a senior designer specializing in brand narrative and visual identity for public-facing organisations, conferences, and institutional initiatives. I deliver clear, usable communication systems under tight deadlines, manage stakeholder complexity, and work across print, digital, live environments, and media. I am available for short-term and medium-term contract engagements.…

Available to hire

I am a senior designer specializing in brand narrative and visual identity for public-facing organisations, conferences, and institutional initiatives.

I deliver clear, usable communication systems under tight deadlines, manage stakeholder complexity, and work across print, digital, live environments, and media. I am available for short-term and medium-term contract engagements.

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Language

English
Fluent
Afrikaans
Fluent
Dutch
Intermediate
German
Intermediate

Work Experience

Art Director at TBPPM Learning Network
January 1, 2019 - January 1, 2024
Led the redesign of the organisation’s brand identity and visual system, supporting ongoing public-facing communication across digital, print, and live environments. Delivered conference branding, educational materials, and annual reports, including a specialised educational poster translated into over 20 languages. Art directed and edited video content for simultaneous live conferences and online presentations.
Art Director at Blueyse Social Communicators
January 1, 2022 - January 1, 2023
Led campaign and brand design projects within a communications agency environment. Directed and executed the “You Are What You Speak” campaign addressing micro-aggressions for Diversity Day 2022, including concept development and copywriting. Named, conceptualised, recorded, and edited the “Have You Met Me” podcast, and developed social media content for the ABP 100 Years campaign.
Art Director, Brand Designer at Consulate of the Netherlands in Cape Town
January 1, 2016 - Present
Developed the visual identity for the Mobility Indaba, a multi-day public conference and festival addressing mobility and movement in Cape Town. The project involved public institutions, private sector stakeholders, and diplomatic partners, requiring a restrained and dependable identity system across conference and public event environments.
Art Director at RSAWEB
January 1, 2016 - January 1, 2019
Conceptualised and led the organisation’s first consumer-facing advertising campaign, “Super Hero Speed,” including campaign naming, taglines, copywriting, and photo shoot direction. Contributed to the development and rollout of a free public WiFi installation campaign and led sponsorship branding for large-scale public activations, including the Concerts in the Park live event series.
Visual Communication & Event Branding Designer at Cape Town Partnership
January 1, 2014 - January 1, 2016
Worked within an NGO addressing spatial inequality and inclusion in Cape Town. Delivered visual communication and branding for public events and markets, including Cape Town City Market and Cape Town Christmas Market. Contributed to publication design, including the Molo Newspaper and Food Dialogues report, as well as event photography and environmental branding.
Senior Designer at Topco Media
January 1, 2007 - January 1, 2011
Led publication design for national business and government titles, including Top Performing Companies in South Africa, Top Women in Business and Government, and Top 500 Best Managed Companies. Delivered branding and marketing design for conferences, awards, and large-scale business events.

Education

Bachelor of Fine Art at University of Cape Town
February 5, 2001 - March 13, 2004
Bachelor of Fine Art (BFA) at University of Cape Town
January 11, 2030 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Healthcare, Professional Services, Government
    uniE621 #YouAreWhatYouSpeak
    Amersfoort-based communication agency, Blueyse Social communicators wanted a campaign for Diversity Day 2022. To highlight the topics of inclusion we decided to focus on micro-aggressions. These are casual, often unconscious biases and prejudices that people perpetrate. To highlight these I used common stereotypes and put them in the form of a multiple-choice test format. To focus on the message I forewent images and focused on the copy, keeping it as brief and to the point, and (hopefully) humorous as possible. graphicdesigner illustrator designer branding…
    uniE621 Mobility Indaba
    The Consulate of The Netherlands in Cape Town held a four day conference on mobility issues in Cape Town. Mobility in Cape Town sits at the intersection of history, class, race and access to opportunity. The Consulate wanted to address this through a multi-day conference that would bring government, public and private stakeholders together to discuss solutions. The conference would also engage the general public through a two day open event that would include music performances, education on alternative transport, bicycle workshops and events focused on children. The challenge was to create an identity that would appeal to stakeholders in public service as well as private enterprise as a credible event for an exchange of ideas and information. Additionally it also had t o entice the general public to attend a two day event that would educate and inspire. graphicdesigner illustrator logo designer branding…
    uniE621 TBPPM Network
    Canadian based NGO, Tuberculosis Private Public Mix Learning Network is a learning network dedicated to the fight against TB in the global south. In November of 2024 The TBPPM were to present a film about their work at the Union World Conference on Lung Health in Paris, France. For this they required a booth with posters showcasing their work. Additionally, 3 commissioned videos were to be shown at the conference and broadcast live via YouTube Simultaneously. TO promote this I created artwork and online collateral to support it. I also spliced the 3 videos together to make a trailer to promote it. branding graphicdesigner designer…
    uniE621 Super Hero Speed
    In 2017, the Fibre Internet space in Cape Town, South Africa was very competitive. Many new Internet Service Providers were competing for a lucrative but limited market. RSAWEB had been active in B2B services and had recently moved into the consumer facing arena. They needed a campaign to communicate their service to potential clients who would and would not be familiar with Fibre internet, highlight their unique offering and set them apart from their competitors. Using the iconography of a super hero and all the power and speed associations, a personified embodiment o the service could be communicated. For those unfamiliar with high speed Internet, the idea o f speed is easy to grasp, while those more tech savvy would understand the benefit of having fast Internet connections. photo graphicdesigner illustrator designer…