Stephen Allison

Designed and manages the entire cross-channel demand-gen infrastructure from zero, including BrightTALK email sequences, HubSpot AI-assisted workflows, LinkedIn nurturing, Google Ads retargeting, and 100+ variant creative testing. Engineered HubSpot AI-assisted email workflows and a LinkedIn newsletter-to-email nurture program, increasing email open rates and CTR by 25%; resulted in a 56% lift in page visibility and 100% growth in new followers within 60 days. Governed the end-to-end creative QA lifecycle, establishing review gates, feedback loops, and approval standards where none existed, improving ad CTR by 22% and translating campaign performance data into prioritized scope adjustments that drove a 35% increase.

Mentored a team of 5 paid social specialists and implemented PM frameworks across $10M+ in annual ad spend, driving 200 AQLs/MQLs in Q4 2024 (a 1,200% increase QoQ) and a 60% lift in key metrics. Directed a $3.5M per quarter paid social plan across LinkedIn and Meta, aligning cross-functional Creative, Analytics, and Demand Gen teams around milestone tracking and executive reviews. Designed and launched a mid-funnel retargeting stream across LinkedIn, Meta, and YouTube, improving conversions by 12% and achieving steady 0.8% MoM ROAS growth.

Administered and reported on a $500K monthly budget across Google Ads and LinkedIn, establishing spend governance and reporting cadences that yielded a 14% conversion lift and 7% CPA reduction. Launched integrated multi-channel campaigns across Google, LinkedIn, and TikTok, driving a 30% uplift in site traffic, a 25% increase in qualified leads, and a 50% increase in blog traffic. Built the data-driven methodology and executive reporting cadence from the ground up, creating the first structured leadership alignment framework around campaign KPIs and owning the paid search optimization backlog.