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I'm a Growth & Program Management Leader with 10+ years of experience delivering cross-channel marketing execution, governance, and revenue optimization. I design and optimize demand-generation infrastructure across channels to align objectives, improve enterprise behavior, and accelerate growth. My strengths include strategy and governance, program management, stakeholder engagement, executive reporting, and team mentorship. I thrive on turning data into action, leading collaborative teams, and delivering measurable results that move business objectives forward.…I'm a Growth & Program Management Leader with 10+ years of experience delivering cross-channel marketing execution, governance, and revenue optimization. I design and optimize demand-generation infrastructure across channels to align objectives, improve enterprise behavior, and accelerate growth. My strengths include strategy and governance, program management, stakeholder engagement, executive reporting, and team mentorship. I thrive on turning data into action, leading collaborative teams, and delivering measurable results that move business objectives forward.

Stephen Allison

Project Manager, Growth Marketer, Marketing Strategist, +1

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I'm a Growth & Program Management Leader with 10+ years of experience delivering cross-channel marketing execution, governance, and revenue optimization. I design and optimize demand-generation infrastructure across channels to align objectives, improve enterprise behavior, and accelerate growth. My strengths include strategy and governance, program management, stakeholder engagement, executive reporting, and team mentorship. I thrive on turning data into action, leading collaborative teams, and delivering measurable results that move business objectives forward.…I'm a Growth & Program Management Leader with 10+ years of experience delivering cross-channel marketing execution, governance, and revenue optimization. I design and optimize demand-generation infrastructure across channels to align objectives, improve enterprise behavior, and accelerate growth. My strengths include strategy and governance, program management, stakeholder engagement, executive reporting, and team mentorship. I thrive on turning data into action, leading collaborative teams, and delivering measurable results that move business objectives forward.

Available to hire

I’m a Growth & Program Management Leader with 10+ years of experience delivering cross-channel marketing execution, governance, and revenue optimization. I design and optimize demand-generation infrastructure across channels to align objectives, improve enterprise behavior, and accelerate growth.

My strengths include strategy and governance, program management, stakeholder engagement, executive reporting, and team mentorship. I thrive on turning data into action, leading collaborative teams, and delivering measurable results that move business objectives forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Project Manager at Vali Cyber

June 1, 2025 - Present

Designed and manages the entire cross-channel demand-gen infrastructure from zero, including BrightTALK email sequences, HubSpot AI-assisted workflows, LinkedIn nurturing, Google Ads retargeting, and 100+ variant creative testing. Engineered HubSpot AI-assisted email workflows and a LinkedIn newsletter-to-email nurture program, increasing email open rates and CTR by 25%; resulted in a 56% lift in page visibility and 100% growth in new followers within 60 days. Governed the end-to-end creative QA lifecycle, establishing review gates, feedback loops, and approval standards where none existed, improving ad CTR by 22% and translating campaign performance data into prioritized scope adjustments that drove a 35% increase.

Growth Marketing Lead – Paid Social at Pluralsight

July 1, 2024 - June 1, 2025

Mentored a team of 5 paid social specialists and implemented PM frameworks across $10M+ in annual ad spend, driving 200 AQLs/MQLs in Q4 2024 (a 1,200% increase QoQ) and a 60% lift in key metrics. Directed a $3.5M per quarter paid social plan across LinkedIn and Meta, aligning cross-functional Creative, Analytics, and Demand Gen teams around milestone tracking and executive reviews. Designed and launched a mid-funnel retargeting stream across LinkedIn, Meta, and YouTube, improving conversions by 12% and achieving steady 0.8% MoM ROAS growth.

Paid Media Lead – SEM Manager at Rev Partners

November 1, 2022 - February 1, 2024

Administered and reported on a $500K monthly budget across Google Ads and LinkedIn, establishing spend governance and reporting cadences that yielded a 14% conversion lift and 7% CPA reduction. Launched integrated multi-channel campaigns across Google, LinkedIn, and TikTok, driving a 30% uplift in site traffic, a 25% increase in qualified leads, and a 50% increase in blog traffic. Built the data-driven methodology and executive reporting cadence from the ground up, creating the first structured leadership alignment framework around campaign KPIs and owning the paid search optimization backlog.

Senior Paid Media Manager at Sayari Labs

October 1, 2021 - September 30, 2022

Built Sayari’s paid acquisition program from zero, designing channel mix across Google, LinkedIn, and Facebook; established account structures, keyword and audience frameworks, bid governance, and reporting infrastructure, lifting brand exposure by 37%. Stewarded a $350K monthly acquisition budget, building spend governance structures and executive reporting that reduced CPA by 20% and increased lead generation by 25% within 12 months. Designed and implemented a full A/B testing framework across ad copy, creative variants, and landing page pairings, improving ad performance by 30% and CPA by 20%; trained 3+ paid media marketers and onboarded an agency of 12.