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Hi, I’m Stephen Padulsky. I’m a senior social media leader with 10+ years of experience building organic-first strategies for B2B, B2C, and emerging tech brands. I meet audiences where they are, translating complex narratives into platform-native storytelling that amplifies brand relevance and drives growth. I blend strategic rigor with adaptability—pulling performance insights, community signals, and creative instinct to evolve social into a high-impact marketing channel. I thrive collaborating across Marketing, Product, and HR to translate science and product innovation into clear, engaging social narratives.…Hi, I’m Stephen Padulsky. I’m a senior social media leader with 10+ years of experience building organic-first strategies for B2B, B2C, and emerging tech brands. I meet audiences where they are, translating complex narratives into platform-native storytelling that amplifies brand relevance and drives growth. I blend strategic rigor with adaptability—pulling performance insights, community signals, and creative instinct to evolve social into a high-impact marketing channel. I thrive collaborating across Marketing, Product, and HR to translate science and product innovation into clear, engaging social narratives.

Stephen Padulsky

Social Media Manager, Content Strategist, Brand Strategist, +5

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Hi, I’m Stephen Padulsky. I’m a senior social media leader with 10+ years of experience building organic-first strategies for B2B, B2C, and emerging tech brands. I meet audiences where they are, translating complex narratives into platform-native storytelling that amplifies brand relevance and drives growth. I blend strategic rigor with adaptability—pulling performance insights, community signals, and creative instinct to evolve social into a high-impact marketing channel. I thrive collaborating across Marketing, Product, and HR to translate science and product innovation into clear, engaging social narratives.…Hi, I’m Stephen Padulsky. I’m a senior social media leader with 10+ years of experience building organic-first strategies for B2B, B2C, and emerging tech brands. I meet audiences where they are, translating complex narratives into platform-native storytelling that amplifies brand relevance and drives growth. I blend strategic rigor with adaptability—pulling performance insights, community signals, and creative instinct to evolve social into a high-impact marketing channel. I thrive collaborating across Marketing, Product, and HR to translate science and product innovation into clear, engaging social narratives.

Available to hire

Hi, I’m Stephen Padulsky. I’m a senior social media leader with 10+ years of experience building organic-first strategies for B2B, B2C, and emerging tech brands. I meet audiences where they are, translating complex narratives into platform-native storytelling that amplifies brand relevance and drives growth.

I blend strategic rigor with adaptability—pulling performance insights, community signals, and creative instinct to evolve social into a high-impact marketing channel. I thrive collaborating across Marketing, Product, and HR to translate science and product innovation into clear, engaging social narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Social Media Manager at Cell Signaling Technology

December 1, 2023 - Present

Own and lead organic-first, omni-channel social strategy across LinkedIn, X, YouTube, and Meta for a global life sciences brand serving biopharma and academic audiences. Drive 52% YoY LinkedIn follower growth (20K → 30K) through platform-native storytelling, audience-first content frameworks, and targeted paid amplification. Partner cross-functionally with Marketing, Product, and HR to translate complex research and product innovation into clear social narratives. Establish KPIs, reporting, and performance benchmarks to inform content optimization, platform prioritization, and quarterly planning decisions. Own LinkedIn paid social strategy, achieving 1.7x ROAS and over $300K in attributed annual revenue.

Head of Social Media at Parcl

May 1, 2022 - August 1, 2023

Built and scaled social strategy during Parcl’s early growth stage, positioning the brand as a trusted voice in DeFi and on-chain real estate trading. Developed and executed content strategies that drove +223% user growth and +150% increase in open interest. Led a team of four community managers, overseeing content creation, publishing, and real-time engagement. Designed and executed community-led activations including trading competitions, AMAs, digital and IRL events, and product launches. Actively monitor Web3 trends and partnered with DeFi projects and creators to drive co-marketing and audience expansion.

Director, Social & Content Strategy at Whale Rock Industries

January 1, 2021 - May 1, 2022

Led end-to-end social and content strategy for major entertainment, retail, and lifestyle brands, aligning audience research, creative direction, and performance insights to business goals. Directed designers and video teams to deliver high-performing, platform-native content across paid and organic channels. Conducted brand audits and market assessments to identify growth opportunities and optimize ongoing strategies.

Senior Manager, Social & Content Strategy at SiriusXM / Whale Rock Industries

January 1, 2019 - January 1, 2021

Developed and launched the initial video programming slate for the SiriusXM App, including on-platform and social distribution strategy. Executed multi-vertical content strategies to drive brand awareness, engagement, and app adoption. Optimized content formats and distribution, resulting in +195% in-app video viewership and +301% total video views within four months. Established scalable social best practices and performance benchmarks.

Manager, Social & Content Strategy at CMT / Whale Rock Industries

January 1, 2018 - January 1, 2019

Led social strategy for Country Music Television across original programming, live events, and cultural tentpoles. Produced short- and long-form video, GIFs, and memes with SEO-informed copy to drive discoverability and engagement. Managed video editors and creator relationships to expand reach and improve content velocity. Increased Facebook following by +63% and increased average daily reach by +74% within one year.

Senior Manager, Social & Content Strategy - SiriusXM at SiriusXM

January 1, 2019 - January 1, 2021

Developed and launched the initial video programming slate for the SiriusXM App, including on-platform and social distribution strategy. Executed multi-vertical content strategies to drive brand awareness, engagement, and app adoption. Optimized content formats and distribution, resulting in +195% increase in in-app video viewership and +301% total video views within four months. Established scalable social best practices and performance benchmarks.

Manager, Social & Content Strategy - CMT at Whale Rock Industries

January 1, 2018 - January 1, 2019

Led social strategy for Country Music Television across original programming, live events, and cultural tentpoles. Produced short- and long-form video, GIFs, and memes with SEO-informed copy to drive discoverability and engagement. Managed video editors and creator relationships to expand reach and improve content velocity. Increased Facebook following +63% (2.5M → 4M) and drove +74% average daily reach within one year.