Stephen Padulsky

Own and lead organic-first, omni-channel social strategy across LinkedIn, X, YouTube, and Meta for a global life sciences brand serving biopharma and academic audiences. Drive 52% YoY LinkedIn follower growth (20K → 30K) through platform-native storytelling, audience-first content frameworks, and targeted paid amplification. Partner cross-functionally with Marketing, Product, and HR to translate complex research and product innovation into clear social narratives. Establish KPIs, reporting, and performance benchmarks to inform content optimization, platform prioritization, and quarterly planning decisions. Own LinkedIn paid social strategy, achieving 1.7x ROAS and over $300K in attributed annual revenue.

Built and scaled social strategy during Parcl’s early growth stage, positioning the brand as a trusted voice in DeFi and on-chain real estate trading. Developed and executed content strategies that drove +223% user growth and +150% increase in open interest. Led a team of four community managers, overseeing content creation, publishing, and real-time engagement. Designed and executed community-led activations including trading competitions, AMAs, digital and IRL events, and product launches. Actively monitor Web3 trends and partnered with DeFi projects and creators to drive co-marketing and audience expansion.

Led end-to-end social and content strategy for major entertainment, retail, and lifestyle brands, aligning audience research, creative direction, and performance insights to business goals. Directed designers and video teams to deliver high-performing, platform-native content across paid and organic channels. Conducted brand audits and market assessments to identify growth opportunities and optimize ongoing strategies.