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Hi, I’m Stephanie Quek En Yi, a performance marketing professional with a track record of driving acquisition, growth, and data-driven optimization across Google, Meta, TikTok, and LinkedIn. I’ve managed multi-channel campaigns with budgets up to $500K annually, partnered with sales, product, CRM, external creative, and SEO agencies to tailor localized marketing strategies, and consistently improved acquisition efficiency year over year. As a founder and business owner, I’ve built a grocery delivery startup and led paid campaigns that grew revenue and social reach. I’m passionate about blending analytical rigor with creative storytelling to help brands grow online.…Hi, I’m Stephanie Quek En Yi, a performance marketing professional with a track record of driving acquisition, growth, and data-driven optimization across Google, Meta, TikTok, and LinkedIn. I’ve managed multi-channel campaigns with budgets up to $500K annually, partnered with sales, product, CRM, external creative, and SEO agencies to tailor localized marketing strategies, and consistently improved acquisition efficiency year over year. As a founder and business owner, I’ve built a grocery delivery startup and led paid campaigns that grew revenue and social reach. I’m passionate about blending analytical rigor with creative storytelling to help brands grow online.

Stephanie Quek En Yi

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Hi, I’m Stephanie Quek En Yi, a performance marketing professional with a track record of driving acquisition, growth, and data-driven optimization across Google, Meta, TikTok, and LinkedIn. I’ve managed multi-channel campaigns with budgets up to $500K annually, partnered with sales, product, CRM, external creative, and SEO agencies to tailor localized marketing strategies, and consistently improved acquisition efficiency year over year. As a founder and business owner, I’ve built a grocery delivery startup and led paid campaigns that grew revenue and social reach. I’m passionate about blending analytical rigor with creative storytelling to help brands grow online.…Hi, I’m Stephanie Quek En Yi, a performance marketing professional with a track record of driving acquisition, growth, and data-driven optimization across Google, Meta, TikTok, and LinkedIn. I’ve managed multi-channel campaigns with budgets up to $500K annually, partnered with sales, product, CRM, external creative, and SEO agencies to tailor localized marketing strategies, and consistently improved acquisition efficiency year over year. As a founder and business owner, I’ve built a grocery delivery startup and led paid campaigns that grew revenue and social reach. I’m passionate about blending analytical rigor with creative storytelling to help brands grow online.

Available to hire

Hi, I’m Stephanie Quek En Yi, a performance marketing professional with a track record of driving acquisition, growth, and data-driven optimization across Google, Meta, TikTok, and LinkedIn. I’ve managed multi-channel campaigns with budgets up to $500K annually, partnered with sales, product, CRM, external creative, and SEO agencies to tailor localized marketing strategies, and consistently improved acquisition efficiency year over year.

As a founder and business owner, I’ve built a grocery delivery startup and led paid campaigns that grew revenue and social reach. I’m passionate about blending analytical rigor with creative storytelling to help brands grow online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Performance Marketing Senior Associate at Ninja Van

October 1, 2023 - October 1, 2025

Led performance marketing and shipper acquisition with multi-channel campaigns across Google, Meta, TikTok, and LinkedIn, managing an annual budget of $500K. Partnered with sales, product, CRM, external creative and SEO agencies to develop localized strategies, improving acquisition efficiency by 30% YoY. Collaborated with branding to create content for organic channels and launched an affiliate program that increased new shipper acquisition by 15%. Implemented full-funnel growth campaigns, optimized conversion through remarketing, audience segmentation, and A/B testing. Analyzed campaign performance with Google Analytics and Metabase; built dashboards to track KPIs. Managed external media partners, influencers, and affiliates to expand reach.

Media Executive at Performics – Publicis Groupe

January 1, 2022 - September 1, 2023

Acted as day-to-day liaison for client accounts, conducting strategic reviews to align paid marketing objectives and deliverables. Executed paid search, video and social campaigns across Google Ads, Meta, LinkedIn, TikTok and YouTube. Targeted post-arrival visitors via partnerships with travel agencies and relevant platforms; analyzed data and provided recommendations for always-on and ad hoc post-campaign reports. Collaborated with regional teams across APAC, US, UK to tailor marketing content to local preferences.

Business Owner at Queky Bakery

January 1, 2021 - Present

Experimented with different sales and paid marketing campaigns through Instagram and Facebook ads, leading to 3x product revenue and 10% increase in followers. Organized successful public giveaways on Telegram and Instagram with more than 200 participants.

Audit Senior at Deloitte Singapore

October 1, 2019 - December 1, 2021

Performed data analysis of weekly and monthly transactions for the entire financial year; worked closely with clients from FMCG, manufacturing and F&B; Led a team of 5 associates and interns to complete audit engagements within the given timeline.

Digital Marketing Intern at iClick Media Pte Ltd

May 1, 2018 - July 31, 2018

Managed the clients’ websites through keyword search and content creation; Generated monthly SEO reports using Google Analytics and managed accounts in Google Ads; Developed monthly calendars for social media posts on Instagram and Facebook.