Founder + Freelance Writer at Stepwritestuff.net

Writes SEO-optimized blog posts, website copy, eBooks, whitepapers, case studies, and email and social media marketing content. Supports brand storytelling and conversion with persuasive narrative writing aimed at improving consumers’ quality of life through better products and services. Produced content across senior living, healthcare, and related industries and delivered SEO-focused deliverables including content marketing assets and thought-leadership pieces.

Lead Copywriter at HealthCare Services Group

Wrote sales, HR, and employee engagement copy for company website and intranet, blogs, whitepapers, case studies, marketing emails, and RFPs. Managed social media presence using Hootsuite to maintain the company’s and CEO’s visibility on Facebook, X, and LinkedIn, contributing to a 27% engagement increase over seven months. Provided multiple editorials for senior-living/healthcare-sector publications (e.g., McKnight’s and Senior Housing News) to showcase expertise.