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I am a recent graduate with an MSc in Business Analytics and Big Data from the University of Liverpool, bringing 2 years of experience in media planning, marketing operations and campaign coordination. I have collaborated with stakeholders, delivered data-driven marketing insights, and developed digital content initiatives that improve engagement and efficiency. I have the right to work in the UK and am eager to apply my analytical and creative skills in a dynamic team, leveraging my background in analytics, SEO, and cross-functional collaboration to drive impactful marketing results.…I am a recent graduate with an MSc in Business Analytics and Big Data from the University of Liverpool, bringing 2 years of experience in media planning, marketing operations and campaign coordination. I have collaborated with stakeholders, delivered data-driven marketing insights, and developed digital content initiatives that improve engagement and efficiency. I have the right to work in the UK and am eager to apply my analytical and creative skills in a dynamic team, leveraging my background in analytics, SEO, and cross-functional collaboration to drive impactful marketing results.

Stesha Mary Charles

Digital Marketer, Marketing Strategist, Marketing Analyst, +4

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I am a recent graduate with an MSc in Business Analytics and Big Data from the University of Liverpool, bringing 2 years of experience in media planning, marketing operations and campaign coordination. I have collaborated with stakeholders, delivered data-driven marketing insights, and developed digital content initiatives that improve engagement and efficiency. I have the right to work in the UK and am eager to apply my analytical and creative skills in a dynamic team, leveraging my background in analytics, SEO, and cross-functional collaboration to drive impactful marketing results.…I am a recent graduate with an MSc in Business Analytics and Big Data from the University of Liverpool, bringing 2 years of experience in media planning, marketing operations and campaign coordination. I have collaborated with stakeholders, delivered data-driven marketing insights, and developed digital content initiatives that improve engagement and efficiency. I have the right to work in the UK and am eager to apply my analytical and creative skills in a dynamic team, leveraging my background in analytics, SEO, and cross-functional collaboration to drive impactful marketing results.

Available to hire

I am a recent graduate with an MSc in Business Analytics and Big Data from the University of Liverpool, bringing 2 years of experience in media planning, marketing operations and campaign coordination. I have collaborated with stakeholders, delivered data-driven marketing insights, and developed digital content initiatives that improve engagement and efficiency.

I have the right to work in the UK and am eager to apply my analytical and creative skills in a dynamic team, leveraging my background in analytics, SEO, and cross-functional collaboration to drive impactful marketing results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

PebblePad Developer Internship at University of Liverpool

May 1, 2025 - September 30, 2025

Collaborated with 10+ academic stakeholders and external PebblePad representatives to support delivery of digital ePortfolio initiatives across departments. Managed stakeholder communications and resolved operational queries, contributing to a reduction in response time by approximately 25%. Translated user needs into clear digital content and structured digital guidance materials, improving staff accessibility and engagement with ePortfolio systems by an estimated 30%. Worked across teams to publish institutional resources aligned with compliance and branding standards, supporting delivery within agreed project timelines. Identified gaps in internal documentation and introduced clearer guidance frameworks, improving internal clarity.

Marketing and Communication Internship at Porto Dome

June 1, 2025 - Present

Coordinated and executed 4 targeted digital campaigns within a 4-week project cycle, aligning messaging with defined KPIs, managing timelines and content. Improved visibility by 20-35% through SEO optimisation strategies; analysed campaign and lead performance data to generate consumer insights, contributing to a 15–25% increase in engagement rates. Tracked and monitored campaign KPIs on a weekly basis and implemented iterative improvements to maximise ROI. Conducted competitor analysis and market trend analysis to refine brand positioning.

Marketing Representative at Banking and Finance Society, University of Liverpool

September 1, 2024 - April 30, 2025

Prepared marketing briefs and campaign plans to support society promotions and student engagement initiatives. Managed campaigns end-to-end, from concept development and content planning to execution and performance review. Developed engaging content for social media channels, increasing visibility and audience interaction. Assisted in outreach, communication, and coordination with guest speakers, alumni, and industry professionals for society events.

Marketing Assistant at Nugent

June 1, 2024 - December 31, 2025

Developed a marketing and social media strategy, strengthening brand positioning and audience engagement. Supported on-page SEO improvements, including meta tags, content structure, and keyword placement to enhance search performance. Supported media planning and budget allocation, reducing costs by 50%. Conducted strategic analysis, market research, SEO and SWOT analysis increasing brand awareness by 65%. Successfully presented 15 ideas, resulting in adoption and implementation of a data-driven scheme. Monitored campaign performance against KPIs, supporting optimisation.

Interviewer at The High Fliers Research

February 1, 2024 - March 31, 2024

Conducted structured interviews with final-year students, ensuring accurate data collection and record-keeping in line with project guidelines. Managed confidential student information with professionalism and discretion, maintaining data integrity. Provided a supportive and approachable point of contact for students, addressing questions and assisting with participation queries. Organised daily interview schedules to meet targets and deadlines, demonstrating time management and organisational skills. Collaborated within a small team to deliver high-quality results under tight timelines, contributing to the publication of The Times Top 100 Graduate Employers.

Marketing Manager & Event Coordinator at M Foundation

June 1, 2019 - June 30, 2021

Supported fundraising campaigns and donor communication along with administrative support for fundraising events, coordinating outreach activities. Improved organic visibility by 20–35% through SEO optimisation, including keyword targeting, on-page optimisation, and content refinement based on search intent and performance data. Maintained and updated CRM systems to track customer engagement and communications. Maintained donor records, ensuring data accuracy, compliance and effective customer communication tracking. Assisted with organisational promotion of fundraising campaigns, including marketing materials and event logistics. Responded to public and donor queries, providing information and directing issues to relevant team members.