Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I'm a passionate digital marketing specialist based in Kuala Lumpur, dedicated to helping brands grow through data-driven strategies. With experience across multiple channels including SEO, PPC, and social media, I thrive on solving complex marketing challenges and turning insights into impactful results. Let's connect and explore the endless possibilities of digital marketing together!…

Goh Zong Xian

Digital Marketer, Marketing Strategist, Performance Marketer, +2





Hi there! I'm a passionate digital marketing specialist based in Kuala Lumpur, dedicated to helping brands grow through data-driven strategies. With experience across multiple channels including SEO, PPC, and social media, I thrive on solving complex marketing challenges and turning insights into impactful results. Let's connect and explore the endless possibilities of digital marketing together!…

Available to hire

Hi there! I’m a passionate digital marketing specialist based in Kuala Lumpur, dedicated to helping brands grow through data-driven strategies. With experience across multiple channels including SEO, PPC, and social media, I thrive on solving complex marketing challenges and turning insights into impactful results. Let’s connect and explore the endless possibilities of digital marketing together!

Skills

SEO

Google Ads

Experience Level

SEO

Expert

Google Ads

Expert

Language

English

Advanced

Chinese

Advanced

Work Experience

Mid-Senior Digital Marketing Strategist at GENIEBOOK

August 1, 2025 - Present

Currently managing and optimising Meta Ads and Google Ads for full-funnel lead generation. My focus is on developing performance marketing strategies and enhancing campaign efficiency through structured testing frameworks while analysing marketing performance to drive data-driven insights.

Key Account Manager (Performance Marketing Focused) at ACCENTURE

December 1, 2023 - August 1, 2025

Managed high-revenue Pinterest accounts and improved client ROAS dramatically. I also implemented campaign planning and oversight across multiple regions.

Digital Marketing Specialist at INNERGIA LABS

December 1, 2022 - November 1, 2023

Oversaw the management of Meta Ads and Google Ads while significantly improving inbound lead generation. Collaborated on creative strategies to enhance campaigns across various platforms.

Digital Marketing Executive at STERRIFIC AGENCY

November 1, 2021 - December 1, 2022

Executed SEO and Google Ads management with a focus on increasing organic traffic. I also implemented effective email marketing strategies resulting in significant sales conversions.

Media Buyer & Paid Media Specialist (Remote) at UPWORK

April 1, 2024 - July 1, 2025

Managed paid media campaigns for various clients with a focus on lead generation and optimising strategies for better performance and cost efficiency.