Senior multidisciplinary designer with 20 years’ experience across product, brand and motion. I combine strategic thinking with hands-on design—taking concepts from early UX through to polished UI, identity, motion and delivery.
I’ve worked with agencies, startups and in-house teams to design digital products and brand experiences, translating complex information into clear, intuitive outputs across analytics platforms, enterprise workflows, and consumer brand systems.
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A dedicated recipe app that transforms Good Housekeeping’s library of more than 4,000 triple-tested recipes into an intuitive everyday cooking companion.
I worked across the end-to-end product experience, helping bring the trusted Good Housekeeping brand to life across iOS and Android.
A new Google Ads integration that enables marketers to create and manage Performance Max campaigns directly within Webflow.
I worked closely with a small development squad over four weeks, collaborating with teams at both Google and Webflow to create a simple, connected campaign experience.
Ellevate is a platform for young and aspiring footballers to promote themselves, interact with like-minded players and potentially get scouted. As lead designer, I was involved in creating the product name, brand and app design. The brand is intended to feel energised and uplifting (elevated).
Ellevate was founded on a bold vision to empower aspiring players worldwide with the necessary tools and visibility to reach their full potential.
Highlighted the untapped potential of talented players worldwide. Ellevate’s mission was to create a global platform that gives all aspiring players a chance to shine resulted in the development of an innovative and exciting football training app, poised to revolutionise the way players improve their skills and reach the global football scouting network.
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