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Here’s my elevator pitch; at my core, I’m a storyteller with a performance lens. I value empathy and relevance as much as results, and I enjoy partnering closely with creative, design, and cross-functional teams to bring ideas to life. I’m hands-on, curious by nature, and disciplined about learning from data to continuously refine what works.…

Steve Spyrakos

Marketing Strategist, Content Strategist, Social Media Manager, +3

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Here’s my elevator pitch; at my core, I’m a storyteller with a performance lens. I value empathy and relevance as much as results, and I enjoy partnering closely with creative, design, and cross-functional teams to bring ideas to life. I’m hands-on, curious by nature, and disciplined about learning from data to continuously refine what works.…

Available to hire

Here’s my elevator pitch; at my core, I’m a storyteller with a performance lens. I value empathy and relevance as much as results, and I enjoy partnering closely with creative, design, and cross-functional teams to bring ideas to life. I’m hands-on, curious by nature, and disciplined about learning from data to continuously refine what works.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Strategic Marketing Consultant (Social, Content, Analytics) at Independent (Freelance)

April 1, 2024 - Present

Providing social, content, and analytics consulting with a focus on data-driven insight to inform strategy and creative direction across multiple clients.

Experience Manager (Strategy, Content, Social) at Sirius XM Canada

August 1, 2016 - March 1, 2024

Strategic lead and content curator responsible for implementing etiquette guidance and social tone across platforms for corporate, SiriusXM programming and host personalities. Led social strategy and managed $2.5M+ in paid social (Meta, Twitter & TikTok) from 2016–2024 to drive app downloads, subscriptions and trial starts. Increased Instagram followers from 1,000 to 20,000 and boosted SXM downloads by 62% through curated paid social content (2018–2024).

Strategic Lead, Content Curator at SiriusXM Canada

August 1, 2016 - March 1, 2024

Strategic lead for social, content and analytics; implemented etiquette guidelines and social tone across platforms; managed 2.5M+ in paid social across Meta, Twitter and TikTok; grew Instagram follower base from ~1K to ~20K; increased XM downloads; created exclusive SXM content and campaigns and delivered research reports and campaign decks to educate internal teams and clients.

Manager (Strategy, Content, Social) at Ford Canada / GTB Canada

January 1, 2016 - April 1, 2016

Championed content calendar creation for specific nameplates to engage Ford enthusiasts while intriguing conquest buyers with relevant and innovative conversations. Provided tactical hands-on support with social execution, thought leadership and internal social consulting; collaborated with production, creative, digital and account teams on a comprehensive strategic lens. Delivered research reports and campaign decks to educate the team internally and the client.

Strategic Marketing Consultant (Social, Content, Analytics) at Ford Canada

January 1, 2016 - April 1, 2016

Championed content calendar creation for specific nameplates to engage enthusiasts while intriguing conquest buyers with relevant and innovative conversations; provided tactical hands-on support with social executions, content creation, internal social consulting; aligned with production, creative, digital and account teams to ensure cohesive social strategies.

Marketing Coordinator (Web & Social) at Honda Canada

June 1, 2014 - July 1, 2015

Developed and executed comprehensive social media strategies for Honda and Acura across channels; reviewed and approved all social content; led partnership marketing initiatives (NHL, Toronto Blue Jays, Honda Indy, Oshawa Music Festival, Spotify, Make-A-Wish Foundation, Hockey Hall of Fame) to grow brand affinity.

Sporting Goods Sales & Marketing / Account Management at Forzani Group / Sports Excellence / Play It Again Sports

January 1, 2004 - December 31, 2019

Delivered consumer experiences across multiple retail touchpoints including brick-and-mortar executions, digital and social media platforms, influencer and athlete partnerships. Enhanced retail execution with athletic insights and training programs to ensure informative engagement with target audiences. Demonstrated marketplace understanding of shopping behaviors and trends to tailor strategies; served as point of contact for key accounts including manufacturers, distributors, sales reps and teams.

Sales & Marketing / Account Management at Forzani Group / Sports Excellence / Play It Again Sports

January 1, 2004 - January 1, 2019

Delivered consumer experiences across multiple retail touchpoints including brick-and-mortar, digital and social media platforms; managed influencer and athlete partnerships; supported retail teams to optimize in-store experiences.