I'm Samantha, a designer and illustrator with a passion for creating beautiful, useful design and satisfying the creative needs of my clients. My work is visually unique and rooted in a clear understanding of brand personality and visual concept. I've freelanced since 2016, while also gaining experience in creative agency life over the last few years, collaborating on brand identity, packaging and digital content. I love turning ideas into distinctive visuals that communicate clearly and delight the eye. _Website not available. Sign in: https://www.twine.net/signup_…

Samantha

I'm Samantha, a designer and illustrator with a passion for creating beautiful, useful design and satisfying the creative needs of my clients. My work is visually unique and rooted in a clear understanding of brand personality and visual concept. I've freelanced since 2016, while also gaining experience in creative agency life over the last few years, collaborating on brand identity, packaging and digital content. I love turning ideas into distinctive visuals that communicate clearly and delight the eye. _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I’m Samantha, a designer and illustrator with a passion for creating beautiful, useful design and satisfying the creative needs of my clients. My work is visually unique and rooted in a clear understanding of brand personality and visual concept.

I’ve freelanced since 2016, while also gaining experience in creative agency life over the last few years, collaborating on brand identity, packaging and digital content. I love turning ideas into distinctive visuals that communicate clearly and delight the eye.

Website not available. Sign in: https://www.twine.net/signup

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Work Experience

Graphic design & Illustration freelancer at Freelancer
January 1, 2016 - Present
Brand and identity design, packaging, marketing, illustration, print & digital content.
Senior Designer at Q Brand Agency
February 1, 2023 - March 1, 2025
Brand and identity design, graphic design, packaging design.
Designer at hairyLemon
July 1, 2022 - February 1, 2023
Website design, graphic design, print & digital content.
Remote Designer at Rawnice
January 1, 2018 - January 1, 2024
Brand redesign, packaging, print & digital content, illustration.
Remote Contract Designer at Rabjab
December 1, 2016 - December 1, 2017
Packaging, illustration, layout, creative direction & print design. New Orleans.

Education

Bachelor of Visual Communication Design (Honours), Major in Graphic Design at Massey University, College of Creative Arts (CoCA)
January 1, 2011 - January 1, 2016
Bachelor of Visual Communication Design (hons), Major in Graphic Design at Massey University CoCA
January 1, 2011 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail
    uniE621 Rawnice : Visual Identity & Packaging Design
    Already a well established brand in the rainbow ‘superfoods’ industry, Rawnice came to the table wanting a fix for their visual identity not expressing their personality. They wanted to portray their sense of fun, and their sass with branding that felt playful and a little rebellious, but still appeal to their wide range of customers. We created a drastically new visual direction, a character to use across all their products and content, illustrations, icons, custom typography, advertising content, and a full new set of packaging for their superfood powders in retail, bulk and sample sizes. As an ecommerce brand with a growing customer base Rawnice is constantly working on new products and campaigns. After the re–brand I’ve stayed on to run the design on these projects. The visual direction was inspired by Rawnice founders Jesper & Helene’s love of cartoons. Inhabiting an adventure filled world in a colour palette of pastels with pops of vibrant hues, Rebel shows up across the variety of brand content and really ties everything together. The character was born to illustrate and help Rawnice communicate the things that really matter to them. https://www.twine.net/signin branding graphicdesigner illustrator designer packagingdesign…
    uniE621 Rebranding Mahalo Cafe
    A successful café with three locations across Stockholm, Mahalo came to the table wanting to refresh their brand — bringing greater consistency across touchpoints while better reflecting their warm, expressive personality. I developed a rich, textural visual language grounded in sunny tropical references with a hint of retro. The variable logo — built from a half-sun form and angled wordmark — flexes across applications with changing colours, patterns, and illustrations. It functions as both a bold hero element, eye catching logo on packaging or a simplified logomark, allowing for versatility at every scale. While crafting the identity I created two complementary illustration styles and combined them across new packaging, menus, and supporting collateral. Food and drink themed illustrations use soft, dusty gradients and clean, nature-inspired forms, while a secondary layer of loose, expressive doodles adds depth and visual texture across the brand system. See more https://www.twine.net/signin graphicdesigner branding logo designer…