Led global data-driven campaigns integrating CRM insights, social media engagement through humanistic and emotional storytelling, bold brand positioning and collaborations. Designed and executed communication strategies for retention and loyalty programs, managing budgets up to CHF 1 million to deliver immersive brand experiences and measurable engagements. Ensured consistent brand execution across all channels, in collaboration with Science, Packaging, Digital, Retail, and Creative teams. Translated scientific language into compelling customer-facing narratives.

Brand & Sales Development Manager – Luxury division at Ralph Lauren Geneva

January 1, 2016 - September 17, 2016

Provided analytical support to CEO & VP Sales in setting strategic directions for brand development. Maternity cover.

Brand Marketing Manager at Pure Suisse Laboratoire

January 1, 2016 - October 13, 2025

Defined global brand identity framework of a skincare brand – key positioning, messages, customer segments, and brand platform. Built brand development initiatives & go-to-market strategy: integrated multi-channel marketing strategies, annual marketing & promotional plan. Executed promotional events and campaigns, including PR & influencer collaborations.

International Sales & Coordination Manager at Piaget, Branch of Richemont Group

January 1, 2011 - October 13, 2025

Supported markets that accounted for 60% of brand turnover in successful implementation of regional brand strategies by driving operational and commercial excellence - Japan, Southeast Asia, Russia. Assessed markets’ and product lines’ performance to identify performance risks and opportunities. Created bespoke exclusive experiences that blended Brand Heritage with the emotional experience.

Customer Experience Officer at Hilton Palace Geneva

January 1, 2003 - December 31, 2005

Set CRM database to deliver personalized, seamless UHNW guest experience, enhancing loyalty among elite clientele including Al Maktoum family.