Svetlana Claire Treulier

Led global data-driven campaigns integrating CRM insights, social media engagement through humanistic and emotional storytelling, bold brand positioning and collaborations. Designed and executed communication strategies for retention and loyalty programs, managing budgets up to CHF 1 million to deliver immersive brand experiences and measurable engagements. Ensured consistent brand execution across all channels, in collaboration with Science, Packaging, Digital, Retail, and Creative teams. Translated scientific language into compelling customer-facing narratives.

Defined global brand identity framework of a skincare brand – key positioning, messages, customer segments, and brand platform. Built brand development initiatives & go-to-market strategy: integrated multi-channel marketing strategies, annual marketing & promotional plan. Executed promotional events and campaigns, including PR & influencer collaborations.

Provided analytical support to CEO & VP Sales in setting strategic directions for brand development. Maternity cover.