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I’m a B2B digital marketing professional with 15+ years of experience driving lead generation and pipeline growth across paid media, email, web, and outbound channels. I combine strategic planning with hands-on execution to scale campaigns, improve performance, and deliver targeted programs aligned to commercial objectives. In my recent roles at Initium Corporate Finance and across agencies, I’ve led multi-channel acquisition strategies (PPC, email, social, webinars), built sector-focused campaigns, and used data enrichment and AI tools to personalise outreach at scale. I’ve also driven SEO, website migrations to WordPress, and partnerships with external agencies to improve ROI.…I’m a B2B digital marketing professional with 15+ years of experience driving lead generation and pipeline growth across paid media, email, web, and outbound channels. I combine strategic planning with hands-on execution to scale campaigns, improve performance, and deliver targeted programs aligned to commercial objectives. In my recent roles at Initium Corporate Finance and across agencies, I’ve led multi-channel acquisition strategies (PPC, email, social, webinars), built sector-focused campaigns, and used data enrichment and AI tools to personalise outreach at scale. I’ve also driven SEO, website migrations to WordPress, and partnerships with external agencies to improve ROI.

Stuart Collins

Digital Marketer, Social Media Manager, Growth Marketer, +2

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I’m a B2B digital marketing professional with 15+ years of experience driving lead generation and pipeline growth across paid media, email, web, and outbound channels. I combine strategic planning with hands-on execution to scale campaigns, improve performance, and deliver targeted programs aligned to commercial objectives. In my recent roles at Initium Corporate Finance and across agencies, I’ve led multi-channel acquisition strategies (PPC, email, social, webinars), built sector-focused campaigns, and used data enrichment and AI tools to personalise outreach at scale. I’ve also driven SEO, website migrations to WordPress, and partnerships with external agencies to improve ROI.…I’m a B2B digital marketing professional with 15+ years of experience driving lead generation and pipeline growth across paid media, email, web, and outbound channels. I combine strategic planning with hands-on execution to scale campaigns, improve performance, and deliver targeted programs aligned to commercial objectives. In my recent roles at Initium Corporate Finance and across agencies, I’ve led multi-channel acquisition strategies (PPC, email, social, webinars), built sector-focused campaigns, and used data enrichment and AI tools to personalise outreach at scale. I’ve also driven SEO, website migrations to WordPress, and partnerships with external agencies to improve ROI.

Available to hire

I’m a B2B digital marketing professional with 15+ years of experience driving lead generation and pipeline growth across paid media, email, web, and outbound channels. I combine strategic planning with hands-on execution to scale campaigns, improve performance, and deliver targeted programs aligned to commercial objectives.

In my recent roles at Initium Corporate Finance and across agencies, I’ve led multi-channel acquisition strategies (PPC, email, social, webinars), built sector-focused campaigns, and used data enrichment and AI tools to personalise outreach at scale. I’ve also driven SEO, website migrations to WordPress, and partnerships with external agencies to improve ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Operations Manager at Initium Corporate Finance (formerly BCMS Corporate)

January 1, 2025 - Present

Expanded role to oversee marketing systems, data, and reporting to support campaign performance and sales alignment. Integrated marketing channels and CRM systems to support campaign tracking and lead management. Developed reporting to monitor campaign performance and pipeline contribution. Improved lead handling processes and alignment between marketing and sales. Applied AI tools to support outbound personalisation and campaign execution at scale.

Digital Marketing Manager at Initium Corporate Finance (formerly BCMS Corporate)

August 1, 2018 - January 1, 2025

Led digital marketing strategy and execution across all channels, owning acquisition, campaigns, and lead generation performance. Increased annual lead volume from 234 (2023) to 1,214 (2024) and 11,333 (2025) through expanded outreach, data enrichment, and multi-channel campaign activity. Scaled marketing-generated SQLs from 182 (2024) to 567 (2025), supporting growth in pipeline and commercial opportunities. Managed multi-channel acquisition across PPC, email, LinkedIn, webinars, and outbound campaigns; planned targeted campaigns aligned to business priorities, including sector-specific campaigns and succession-focused outreach. Developed webinar-led campaigns using live deal case studies to drive engagement and generate qualified leads. Implemented age-based targeting campaigns; managed paid media activity to improve targeting in a niche B2B market. Built and executed email and outbound campaigns, including segmentation, messaging, and performance tracking. Led website strategy and m

Digital Marketing & Ecommerce Manager at Kicktek

January 1, 2017 - January 1, 2018

Managed paid media campaigns (Google Ads, Facebook) across multiple businesses. Delivered digital marketing activity across e-commerce and lead generation websites. Introduced campaign tracking and reporting to improve performance visibility.

Marketing Team Leader (Digital) at Micro Focus

January 1, 2011 - January 1, 2017

Managed digital marketing activity across web, SEO, PPC, and content. Led a team of 4 responsible for website and digital campaign delivery. Supported global marketing campaigns within a large enterprise environment. Worked with agencies to manage paid media and SEO performance (c. £100k annual spend).