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I’m Julie Winieski, a Brand & Package Designer based in Seattle with a passion for building cohesive design systems that connect concept to customer experience and production reality. I bring both agency and in-house perspectives to create clear, actionable design strategies that scale across product, packaging, and retail touchpoints. I thrive in cross-functional environments, collaborating with product developers, marketers, engineers, and insights teams to translate business goals into compelling, practical design solutions. I’m committed to delivering high-quality work with attention to detail, while maintaining a friendly, collaborative approach that helps teams move with confidence from concept to execution.…I’m Julie Winieski, a Brand & Package Designer based in Seattle with a passion for building cohesive design systems that connect concept to customer experience and production reality. I bring both agency and in-house perspectives to create clear, actionable design strategies that scale across product, packaging, and retail touchpoints. I thrive in cross-functional environments, collaborating with product developers, marketers, engineers, and insights teams to translate business goals into compelling, practical design solutions. I’m committed to delivering high-quality work with attention to detail, while maintaining a friendly, collaborative approach that helps teams move with confidence from concept to execution.

Julie Winieski

Packaging Designer, Brand Designer, Creative Director, +3

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I’m Julie Winieski, a Brand & Package Designer based in Seattle with a passion for building cohesive design systems that connect concept to customer experience and production reality. I bring both agency and in-house perspectives to create clear, actionable design strategies that scale across product, packaging, and retail touchpoints. I thrive in cross-functional environments, collaborating with product developers, marketers, engineers, and insights teams to translate business goals into compelling, practical design solutions. I’m committed to delivering high-quality work with attention to detail, while maintaining a friendly, collaborative approach that helps teams move with confidence from concept to execution.…I’m Julie Winieski, a Brand & Package Designer based in Seattle with a passion for building cohesive design systems that connect concept to customer experience and production reality. I bring both agency and in-house perspectives to create clear, actionable design strategies that scale across product, packaging, and retail touchpoints. I thrive in cross-functional environments, collaborating with product developers, marketers, engineers, and insights teams to translate business goals into compelling, practical design solutions. I’m committed to delivering high-quality work with attention to detail, while maintaining a friendly, collaborative approach that helps teams move with confidence from concept to execution.

Available to hire

I’m Julie Winieski, a Brand & Package Designer based in Seattle with a passion for building cohesive design systems that connect concept to customer experience and production reality. I bring both agency and in-house perspectives to create clear, actionable design strategies that scale across product, packaging, and retail touchpoints.

I thrive in cross-functional environments, collaborating with product developers, marketers, engineers, and insights teams to translate business goals into compelling, practical design solutions. I’m committed to delivering high-quality work with attention to detail, while maintaining a friendly, collaborative approach that helps teams move with confidence from concept to execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Contract Packaging Designer at Amazon Private Brands

May 1, 2025 - May 1, 2025

Defined the framework for a package design system to rebrand Amazon Basics and Amazon Essentials, ensuring brand consistency across categories. Evaluated design challenges across diverse product categories, delivering scalable solutions and co-created extensive design guidelines. Directed the external agency in execution and developed a shared icon/template tool with 100+ vector icons for packaging and detail pages. Implemented a copy/content-fit form to streamline dual-language packaging projects.

Associate Creative Director at Amazon Kitchen

March 1, 2023 - March 1, 2023

Led the creation of Amazon Kitchen’s visual identity and brand personality, establishing a cohesive package design system and continuously improving customer experience. Collaborated with cross-functional stakeholders (culinary product developers, product managers, packaging engineers, consumer insights) to align creative solutions with business objectives. Authored style guides and execution playbooks to enable rapid scaling; oversaw adaptive design and print management with external agencies. As product assortment expanded nationally, contributed to threefold business growth year-over-year for four consecutive years. Built prototypes to secure buy-in with channel partners including Amazon Go, Amazon Fresh, Whole Foods Market, and 3P channels.

Contract Graphic Designer, Displays/Merchandising at Amazon Devices Marketing

October 1, 2018 - October 1, 2018

Streamlined and elevated visual communications on displays across major North and Central American retail chains. Revamped the design system for 5,000+ permanent in-store displays for a large-scale product launch and boosted holiday shipper display sales by 18% by bringing vendor creative in-house and refining designs to efficiently leverage existing content.

Contract Packaging Graphic Designer at Amazon Go

March 1, 2017 - March 1, 2017

Translated a visual concept into a scalable package design system for Amazon Meal Kits. Directed food photography for packaging and recipe steps. Developed templates and guidelines for external adaptive design, enabling the production of over 200 unique Meal Kit recipes. Adapted labeling for emerging Just-Walk-Out technology, collaborated with engineers to translate design templates into print software for on-demand labeling in refrigerated environments, and ensured FDA & USDA labeling compliance.

Design Director at Ciulla Assoc

June 1, 2016 - June 1, 2016

Led brand and packaging projects from concept to completion, initiating creative strategy and direction and delivering on-target design solutions for CPG brands. Earned 10 graphic design awards, conducted immersive competitive brand research, and guided teams through ideation and client presentations. Maintained ongoing client relationships from concept through implementation, and mentored junior staff, freelancers, and production designers.