Rae Simpson

I’m an experienced Creative Director and Studio Manager with a passion for illustration, packaging and branding. Previously leading a team of 10 designers at Smash, I thrive on strategic thinking and have a strong drive to solve even the most stubborn creative challenges. My past roles have seen me working closely with production teams in China, overseeing sampling and ensuring designs translate seamlessly from concept to final product.

I’m equally comfortable presenting creative solutions directly to customers and stakeholders, bringing ideas to life with clarity and purpose. With an honours degree in Visual Communication from Monash University, I’m ready for my next big adventure, bringing my creative energy and leadership to a dynamic, vibrant studio culture that values innovation as much as it delivers on business goals.