I’m an experienced Creative Director and Studio Manager with a passion for illustration, packaging and branding. Previously leading a team of 10 designers at Smash, I thrive on strategic thinking and have a strong drive to solve even the most stubborn creative challenges. My past roles have seen me working closely with production teams in China, overseeing sampling and ensuring designs translate seamlessly from concept to final product. I’m equally comfortable presenting creative solutions directly to customers and stakeholders, bringing ideas to life with clarity and purpose. With an honours degree in Visual Communication from Monash University, I’m ready for my next big adventure, bringing my creative energy and leadership to a dynamic, vibrant studio culture that values innovation as much as it delivers on business goals.

Rae Simpson

I’m an experienced Creative Director and Studio Manager with a passion for illustration, packaging and branding. Previously leading a team of 10 designers at Smash, I thrive on strategic thinking and have a strong drive to solve even the most stubborn creative challenges. My past roles have seen me working closely with production teams in China, overseeing sampling and ensuring designs translate seamlessly from concept to final product. I’m equally comfortable presenting creative solutions directly to customers and stakeholders, bringing ideas to life with clarity and purpose. With an honours degree in Visual Communication from Monash University, I’m ready for my next big adventure, bringing my creative energy and leadership to a dynamic, vibrant studio culture that values innovation as much as it delivers on business goals.

Available to hire

I’m an experienced Creative Director and Studio Manager with a passion for illustration, packaging and branding. Previously leading a team of 10 designers at Smash, I thrive on strategic thinking and have a strong drive to solve even the most stubborn creative challenges. My past roles have seen me working closely with production teams in China, overseeing sampling and ensuring designs translate seamlessly from concept to final product.

I’m equally comfortable presenting creative solutions directly to customers and stakeholders, bringing ideas to life with clarity and purpose. With an honours degree in Visual Communication from Monash University, I’m ready for my next big adventure, bringing my creative energy and leadership to a dynamic, vibrant studio culture that values innovation as much as it delivers on business goals.

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Work Experience

Freelance Senior Designer / Illustrator
January 1, 2025 - Present
Senior Designer / Illustrator at Hunter Leisure
January 1, 2025 - Present
Creative Director / Studio Manager at Smash Enterprises
January 1, 2016 - January 1, 2025
2IC Senior Illustrator / Graphic Designer at Smash Enterprises
January 1, 2013 - January 1, 2016
Illustrator / Graphic Designer at Smash Enterprises
January 1, 2009 - January 1, 2013
Freelance Graphic Designer
January 1, 2008 - January 1, 2015
main clients - Caterpillar and Powercorp
Graphic Designer at Twenty20 Communications
January 1, 2006 - January 1, 2008

Education

Bachelor degree at Monash University
January 1, 2001 - January 1, 2004
Honours degree at Monash University
January 11, 2030 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Manufacturing, Retail, Professional Services, Other

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