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View my case studies: studiosteffi.com LinkedIn: linkedin.com/steffilee _Email not available. Sign in: https://www.twine.net/signup_ I'm Steffi Lee, a Lead Product Designer based in Singapore with 10 years of experience designing and building B2B and B2C mobile and web apps used by millions across the US, Korea, and Southeast Asia. I specialize in product strategy, UX design, and research, and I excel at communicating cross-functionally to drive business outcomes. I’ve led major redesigns and product features, from scalable group-order experiences to onboarding improvements, always grounding decisions in user research and data. I enjoy collaborating with product, engineering, and marketing teams to turn ideas into delightful, measurable results.…View my case studies: studiosteffi.com LinkedIn: linkedin.com/steffilee _Email not available. Sign in: https://www.twine.net/signup_ I'm Steffi Lee, a Lead Product Designer based in Singapore with 10 years of experience designing and building B2B and B2C mobile and web apps used by millions across the US, Korea, and Southeast Asia. I specialize in product strategy, UX design, and research, and I excel at communicating cross-functionally to drive business outcomes. I’ve led major redesigns and product features, from scalable group-order experiences to onboarding improvements, always grounding decisions in user research and data. I enjoy collaborating with product, engineering, and marketing teams to turn ideas into delightful, measurable results.

Steffi Lee

Product Designer, UX Designer, UI Designer, +3

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View my case studies: studiosteffi.com LinkedIn: linkedin.com/steffilee _Email not available. Sign in: https://www.twine.net/signup_ I'm Steffi Lee, a Lead Product Designer based in Singapore with 10 years of experience designing and building B2B and B2C mobile and web apps used by millions across the US, Korea, and Southeast Asia. I specialize in product strategy, UX design, and research, and I excel at communicating cross-functionally to drive business outcomes. I’ve led major redesigns and product features, from scalable group-order experiences to onboarding improvements, always grounding decisions in user research and data. I enjoy collaborating with product, engineering, and marketing teams to turn ideas into delightful, measurable results.…View my case studies: studiosteffi.com LinkedIn: linkedin.com/steffilee _Email not available. Sign in: https://www.twine.net/signup_ I'm Steffi Lee, a Lead Product Designer based in Singapore with 10 years of experience designing and building B2B and B2C mobile and web apps used by millions across the US, Korea, and Southeast Asia. I specialize in product strategy, UX design, and research, and I excel at communicating cross-functionally to drive business outcomes. I’ve led major redesigns and product features, from scalable group-order experiences to onboarding improvements, always grounding decisions in user research and data. I enjoy collaborating with product, engineering, and marketing teams to turn ideas into delightful, measurable results.

Available to hire

View my case studies: studiosteffi.com
LinkedIn: linkedin.com/steffilee
Email not available. Sign in: https://www.twine.net/signup

I’m Steffi Lee, a Lead Product Designer based in Singapore with 10 years of experience designing and building B2B and B2C mobile and web apps used by millions across the US, Korea, and Southeast Asia. I specialize in product strategy, UX design, and research, and I excel at communicating cross-functionally to drive business outcomes.

I’ve led major redesigns and product features, from scalable group-order experiences to onboarding improvements, always grounding decisions in user research and data. I enjoy collaborating with product, engineering, and marketing teams to turn ideas into delightful, measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Product Designer at Grab

November 1, 2024 - November 1, 2024

Led the redesign for the Group Order feature used by 10M users, increasing order session volume by 70%, order completion by 27%, and retention by 15%. Drove growth of Dine Out from a beta vertical into one of Grab's core products through design experimentation, increasing GMV by 22% and transaction value by 21%. Applied qualitative (interviews, focus groups) and quantitative (surveys) research to design and ship features over 6 years.

Product Designer at BlueBook

December 1, 2017 - December 1, 2017

Redesigned the registration process for the Blue Book app, increasing registration completion from 50% to 95%. Designed the web experience for the e-commerce site.

Product Designer at BEAM Interactive

June 1, 2016 - June 1, 2016

Wireframed 100 screens for a complex health insurance enrolment web portal for Fidelity Health; conducted user research, interviews, and testing to identify needs.

Product Designer at BLUEBOOK App

December 1, 2017 - December 1, 2017

Redesigned the registration flow for the BLUE BOOK App, increasing registration completion rates from 50% to 95%. Designed the web experience for the e-commerce site to improve usability and conversion.