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Hi, I'm Tae Yoon Lee, a Director, Designer, and Animator with over 20 years of experience in creating innovative designs and digital experiences. I own MWI & FOG, a production company specializing in live action directing, editing, and grading. My work includes collaborations with major clients like Apple, where I lead UI animation projects and creative teams. I am passionate about blending creativity with technology, leading teams, and delivering visually stunning, results-driven work. I enjoy collaborating with talented creatives to produce motion content for broadcast, digital, and social platforms, always ensuring the highest quality and impactful storytelling.…Hi, I'm Tae Yoon Lee, a Director, Designer, and Animator with over 20 years of experience in creating innovative designs and digital experiences. I own MWI & FOG, a production company specializing in live action directing, editing, and grading. My work includes collaborations with major clients like Apple, where I lead UI animation projects and creative teams. I am passionate about blending creativity with technology, leading teams, and delivering visually stunning, results-driven work. I enjoy collaborating with talented creatives to produce motion content for broadcast, digital, and social platforms, always ensuring the highest quality and impactful storytelling.

Tae Yoon Lee

Art Director, Film Director, Animator, +2

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Hi, I'm Tae Yoon Lee, a Director, Designer, and Animator with over 20 years of experience in creating innovative designs and digital experiences. I own MWI & FOG, a production company specializing in live action directing, editing, and grading. My work includes collaborations with major clients like Apple, where I lead UI animation projects and creative teams. I am passionate about blending creativity with technology, leading teams, and delivering visually stunning, results-driven work. I enjoy collaborating with talented creatives to produce motion content for broadcast, digital, and social platforms, always ensuring the highest quality and impactful storytelling.…Hi, I'm Tae Yoon Lee, a Director, Designer, and Animator with over 20 years of experience in creating innovative designs and digital experiences. I own MWI & FOG, a production company specializing in live action directing, editing, and grading. My work includes collaborations with major clients like Apple, where I lead UI animation projects and creative teams. I am passionate about blending creativity with technology, leading teams, and delivering visually stunning, results-driven work. I enjoy collaborating with talented creatives to produce motion content for broadcast, digital, and social platforms, always ensuring the highest quality and impactful storytelling.

Available to hire

Hi, I’m Tae Yoon Lee, a Director, Designer, and Animator with over 20 years of experience in creating innovative designs and digital experiences. I own MWI & FOG, a production company specializing in live action directing, editing, and grading. My work includes collaborations with major clients like Apple, where I lead UI animation projects and creative teams.

I am passionate about blending creativity with technology, leading teams, and delivering visually stunning, results-driven work. I enjoy collaborating with talented creatives to produce motion content for broadcast, digital, and social platforms, always ensuring the highest quality and impactful storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Design, Animation & Creative Lead at Apple - CG Studio

June 1, 2018 - Present

Create UI Animation for large-scale production initiatives including video and Apple Event content. Lead teams of creatives, designers, and animators while managing executive-level partners through story development and production stages. Handle communications, timelines, and CG asset development. Collaborate closely with the Human Interface Design Team to ensure product accuracy and deliver motion content across broadcast, digital and social platforms.

Freelance Designer & Animator at Logan

May 31, 2018 - July 18, 2025

Led design and animation pitches, developed visual assets and executed motion design and animation based on client briefs. Collaborated with production and creative teams and clients to meet conceptual and practical needs. Created motion design content for broadcast, commercial, and theatrical feature projects for clients including Apple, Nissan, BMW, Meta, Samsung, Oppo, Snapchat, Whatsapp, Google Pixel, and music videos.

Freelance Designer & Animator at yU + Co

May 31, 2015 - July 18, 2025

Designed and pitched animation projects for agencies and film studios. Executed motion design and animation for awarded client projects. Oversaw animation quality control through QC processes and communicated internally to meet project expectations and deadlines. Clients included Fiat, Robocop UI Animation, 21 Century Studio, National Geographic, TCM, music videos, and various title sequence pitches.