I’m an Austrian-born Director, Creative Director and AI Director with more than 20 years of international experience creating films and content for global brands. I started my career in post-production, editing TV shows, feature films, music videos and movie trailers. That experience taught me the fundamentals of storytelling, rhythm, emotion and cinematic timing. After training as a drama educator and working as a copywriter, I moved into directing, combining visual storytelling with a deep understanding of people, performance and brand communication. Over the years I’ve worked with international brands including Mercedes-Benz, IKEA, Guinness, McDonald’s, Henkel, Blue Band and artists such as Lady Gaga, leading productions across Europe, Asia, Africa and the Middle East. Today I work at the intersection of live action, creative direction and AI-powered filmmaking. I use AI not as a replacement for creativity, but as a tool to accelerate ideation, visualization and production workflows while keeping storytelling and authentic human performances at the centre of every project. Whether it’s a global campaign, branded content, documentary storytelling or social-first content, I enjoy turning complex ideas into films that connect emotionally with audiences and deliver meaningful results for brands.…I’m an Austrian-born Director, Creative Director and AI Director with more than 20 years of international experience creating films and content for global brands. I started my career in post-production, editing TV shows, feature films, music videos and movie trailers. That experience taught me the fundamentals of storytelling, rhythm, emotion and cinematic timing. After training as a drama educator and working as a copywriter, I moved into directing, combining visual storytelling with a deep understanding of people, performance and brand communication. Over the years I’ve worked with international brands including Mercedes-Benz, IKEA, Guinness, McDonald’s, Henkel, Blue Band and artists such as Lady Gaga, leading productions across Europe, Asia, Africa and the Middle East. Today I work at the intersection of live action, creative direction and AI-powered filmmaking. I use AI not as a replacement for creativity, but as a tool to accelerate ideation, visualization and production workflows while keeping storytelling and authentic human performances at the centre of every project. Whether it’s a global campaign, branded content, documentary storytelling or social-first content, I enjoy turning complex ideas into films that connect emotionally with audiences and deliver meaningful results for brands.WWWW…