Subear Hersi
Performance and paid social marketer with deep experience managing full-funnel paid media campaigns.
About
Performance and paid social marketer with deep experience managing full-funnel paid media campaigns. At Sony Europe, I managed close to £1M in paid media spend across 5–10 European markets, leading bi-weekly reporting on LPV, CPLPV, VTR, and CTR for ongoing budget reallocation and delivering 41% above landing page view targets. During the Xperia 1 VI launch, I identified a missed retargeting activation and secured an agency-funded £20K budget top-up to capture high-intent demand. Skilled in Meta Ads creative strategy, rapid UGC hook and script testing, short-form video editing, and driving paid social growth for high-growth ventures.
- Joined September 2026
Industry experience
- Education
- Energy & Utilities
- Retail
- Media & Entertainment
- Professional Services
More experts in London, United Kingdom
Work experience
Led content and growth marketing for a local fitness brand, managing a small marketing team and reporting to the gym owner. Drove organic social for a new gym launch, delivering 500,000+ organic views and 1,000+ member sign-ups. Owned paid media and performance work across Google Ads, Meta, YouTube, and X, managing budget pacing and reallocation, optimizing campaigns in-flight, and running retargeting. Implemented measurement and reporting using GA4 and campaign KPIs (LPV, CPLP V, VTR, CTR) with bi-weekly stakeholder updates. Supported content production and growth through organic social, end-to-end content and video production, and email marketing (Brevo). Used AI tools to support workflows and built/demonstrated product pages and content pages using Claude Code.
Education
Certifications and awards
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