I’m Guillermo Subuno, a multidisciplinary designer based in Sydney, Australia from Madrid, Spain.
I’m Guillermo Subuno, a multidisciplinary designer based in Sydney, Australia from Madrid, Spain. With over 12 years of experience, I specialize in branding, UI design, product and packaging design, and illustration, and have had the privilege of working with global brands like Nike, Vans, New Balance, and Universal Music. My unique blend of creativity and strategic thinking helps brands stand out in their markets while delivering tangible results.
As the founder of Subuno Creations, I oversee large-scale projects in web design, branding, and product development, collaborating with trusted professionals under my direction. I also run Etéreo.club, a digital creative studio where I focus on creative direction, photography, and video production. This dual expertise in both creative and operational sides of design enables me to offer end-to-end solutions that are both visually captivating and strategically sound.
I’ve also had the honor of serving as a judging panelist for the MIN Awards (Spanish Independent Music Awards) and being recognized as a finalist in creative contests like Yorokobu Magazine & Volkswagen’s “Hazlo Tú” and Cerveceros de España’s “Un dedo de espuma, dos dedos de frente.”
Employment and project experience
Creative Director & Senior Designer
Subuno Creations
2012 - Present
Lead freelance projects in branding, web design, illustration, and product design. Managing creative direction, collaborating with industry professionals, and providing consultancy to international clients.
Founder & Creative Director
Etéreo.club / WAG1 Studio
2017 - Present
Responsible for creative direction, photography, and production at a digital studio focused on fashion and music. Managed large-scale creative projects for brands and artists, ensuring high-quality visual outcomes.
Creative Director & Head of Design
Rocket Ads Rank
2023 - 2024
Directed the design team and oversaw brand development, managing the entire creative process from concept to delivery for various international clients.
Founder, Editor & Creative Director
WAG1 Magazine
2016 - 2022
Launched and led a digital media magazine focusing on fashion, music, and lifestyle, achieving notable popularity in Spain and collaborating with global brands and artists.
Junior Art Director
Labstore - Young & Rubicam
2014 - 2015
Created online and offline campaigns for renowned brands such as Foster’s Hollywood and Movistar.
Skills & Expertise
• Creative Direction
• Branding
• Graphic Design & Illustration
• Photography & Video Editing
• Web Design
• Typography & Creative Writing
• Team Management
Software Proficiency
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, Lightroom)
• AI Tools (GPT, Midjourney)
• WordPress, Figma
• Slack, Asana
Languages
• Spanish (Native)
• English (Advanced)The brand requested the packaging and label design for their collection of oils, targeting an elegant audience. We aimed for a minimalist yet modern packaging design and created different collections based on oil types. Additionally, we developed a distinct color line for each CBD oil intensity percentage. https://www.twine.net/signin #graphicdesigner #illustrator #branding #designer #packaging
Roypas by Nutris tasked me with designing a logo and corporate identity for Nugummy Foundation, a charity that donates nutritional gummies to children in need. They wanted a simple, pharma-style logo that combined the identities of their parent companies, Nutris and Roypas. I used their signature colors (blue and pink), blending them into a new purple tone to represent the brand. The “N” icon symbolizes this union, shaped like a gummy to reflect the product. I also created custom hand-drawn typography for the brand’s name, inspired by the style I developed for Nutris in the past. https://www.twine.net/signin #branding #graphicdesigner #logo #illustrator
We handled the production, styling, and photography for the new album of the Spanish band Los Vinagres, creating the album cover photo as well as the interior and promotional shots. Photography by Guillermo Subuno. #photo #graphicdesigner https://www.twine.net/signin
Australian streetwear brand NVSN Envision, inspired by skate and surf culture, approached me to design their logo. I developed a minimalist yet meaningful logo that could be applied to various clothing styles and offer multiple customization options. The brand also has a strong focus on mental health awareness, a concept that is subtly reflected in the final identity design. https://www.twine.net/signin #graphicdesigner #branding #illustrator #designer #logo #fashion
The symbol for Business Process Siglo 21 reflects the brand’s core values of success, fulfillment, and a personalized approach. Inspired by Maslow’s Hierarchy of Needs and vertical arrows representing positive outcomes, the icon conveys growth and improvement. The use of green signifies trust and optimism. https://www.twine.net/signin #graphicdesigner #illustrator #branding #designer #webdesigner #logo
The client commissioned the design of a unique collection of doypacks featuring original artwork for their CBD flower line. We created an extensive series of illustrations and applied them to various doypack formats, bringing this CBD flower brand to life. #illustrator #branding #designer #packaging
We developed the complete identity for this construction company, from naming to logo design, culminating in the full corporate identity. We handled the creative direction and design of their website as well as various brand elements. For this project, we also created the mascot “Fixy,” which accompanies the logo. https://www.twine.net/signin #illustrator #branding #graphicdesigner #logo #designer #webdesigner
Packaging design for the Wosek deck, a special set of cards for magicians, tailored to the world of magic and available at your favorite magic shop. Also designed a custom typographic logo for Wosek Decks. https://www.twine.net/signin #branding #illustrator #graphicdesigner #packaging
In this case, the client Naturolas reached out for a rebranding. The brand had an old logo they wanted to update and modernize. Since the company sells healthy gummies, we aimed to represent a healthy smile while maintaining the aesthetic of their previous logo. We also designed illustrated doypack packaging for the brand. https://www.twine.net/signin #illustrator #branding #graphicdesigner #packaging
We ideated, produced and developed the new campaign of Art Alternative Shoes mixing fashion photography and illustration. Production #CreativeDirection #Illustration #graphicdesigner #illustrator https://www.twine.net/signin
Comprehensive curriculum covering the principles of design, advertising, communication, marketing strategies, and media relations.
Specialized in graphic design, focusing on creative processes and production techniques.
Education in digital prepress techniques, preparing designs for print production and ensuring high-quality outputs.
Intensive program focused on enhancing English language skills for effective communication in professional environments.
Sponsored by Yorokobu Magazine and Volkswagen. My work was featured in issue 48 of the magazine, selected from over 850 submissions.
Recognition issued by Cerveceros de España (Spanish Brewers Association) for outstanding creative work.
Served as a jury member, contributing to the assessment of top talents in the national music scene.
• Logotipos que fusionan lujo y cultura urbana | Estilo - EL PAÍS • Rimando lujo | Yorokobu • Doodle Arts magazine - Interview with Guillermo Subuno
Post a job and invite subuno, or contact them directly. No hidden commission.
