Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Suchi Yadav, a Digital Marketing Manager with 8+ years of full-funnel media planning across Digital, TV, CTV, Programmatic, Audio, and Print. I translate brand briefs into integrated strategies, lead cross-functional teams, manage agencies, and drive measurable growth for B2B, B2C, and e-commerce brands globally. I excel at data-driven optimization, audience segmentation, and end-to-end campaign execution across Social, Search, Programmatic, and e-commerce channels. I rely on analytics tools such as Google Analytics, Looker Studio, GWI, and insight platforms to turn campaign data into actionable business results and compelling leadership-ready reporting.…I am Suchi Yadav, a Digital Marketing Manager with 8+ years of full-funnel media planning across Digital, TV, CTV, Programmatic, Audio, and Print. I translate brand briefs into integrated strategies, lead cross-functional teams, manage agencies, and drive measurable growth for B2B, B2C, and e-commerce brands globally. I excel at data-driven optimization, audience segmentation, and end-to-end campaign execution across Social, Search, Programmatic, and e-commerce channels. I rely on analytics tools such as Google Analytics, Looker Studio, GWI, and insight platforms to turn campaign data into actionable business results and compelling leadership-ready reporting.

Suchi Yadav

Digital Marketer, Marketing Strategist, Growth Marketer, +2





I am Suchi Yadav, a Digital Marketing Manager with 8+ years of full-funnel media planning across Digital, TV, CTV, Programmatic, Audio, and Print. I translate brand briefs into integrated strategies, lead cross-functional teams, manage agencies, and drive measurable growth for B2B, B2C, and e-commerce brands globally. I excel at data-driven optimization, audience segmentation, and end-to-end campaign execution across Social, Search, Programmatic, and e-commerce channels. I rely on analytics tools such as Google Analytics, Looker Studio, GWI, and insight platforms to turn campaign data into actionable business results and compelling leadership-ready reporting.…I am Suchi Yadav, a Digital Marketing Manager with 8+ years of full-funnel media planning across Digital, TV, CTV, Programmatic, Audio, and Print. I translate brand briefs into integrated strategies, lead cross-functional teams, manage agencies, and drive measurable growth for B2B, B2C, and e-commerce brands globally. I excel at data-driven optimization, audience segmentation, and end-to-end campaign execution across Social, Search, Programmatic, and e-commerce channels. I rely on analytics tools such as Google Analytics, Looker Studio, GWI, and insight platforms to turn campaign data into actionable business results and compelling leadership-ready reporting.

Available to hire

I am Suchi Yadav, a Digital Marketing Manager with 8+ years of full-funnel media planning across Digital, TV, CTV, Programmatic, Audio, and Print. I translate brand briefs into integrated strategies, lead cross-functional teams, manage agencies, and drive measurable growth for B2B, B2C, and e-commerce brands globally.

I excel at data-driven optimization, audience segmentation, and end-to-end campaign execution across Social, Search, Programmatic, and e-commerce channels. I rely on analytics tools such as Google Analytics, Looker Studio, GWI, and insight platforms to turn campaign data into actionable business results and compelling leadership-ready reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at International Data Corporation Inc.

April 1, 2024 - Present

Led global media planning and campaign management for 100+ campaigns across North America, Europe, and APAC regions, executing across Programmatic, Paid Social, Paid Search, and Publishing channels for B2B and B2C clients. Owned audience strategy and segmentation across funnel stages, driving channel mix decisions that improved customer acquisition by 20%. Managed $1Million in budget allocation across all digital channels and continuously analyzing pacing and performance to identify optimization and scaling opportunities. Drove a 25% increase in lead generation and new customer acquisition through full-funnel paid media strategies across Social, Search, Programmatic, and Amazon DSP. Collaborated cross-functionally with Marketing Operations, Product Management, Sales, and Creative teams ensuring seamless campaign launches. Analyzed campaign performance including KPIs like reach, frequency, CTR, CPA, ROAS, and CPL to deliver actionable insights and recommend optimizations. Evaluated emer

Digital Media Manager at Bell Media Inc.

October 1, 2022 - March 31, 2024

Developed and executed integrated brand media strategies across paid social, programmatic display, for Bell, Virgin Mobile, and Lucky Mobile — driving 35% increase in brand awareness. Managed media planning, flighting, and budget pacing for 50+ campaigns, overseeing end-to-end execution from briefs and blocking charts through post-campaign analysis. Analyzed digital campaign KPIs like ROAS, CPM, CTR, CPC, COA, CPA by using analytical tools (Google Analytics and Looker Studio) to report the performance of the campaign.

Senior Analyst at Dell Technologies

February 1, 2020 - September 30, 2022

Own and optimized portfolio of 300+ SKUs, driving a 35% increase in Black Friday sales through data-informed strategies. Managed end-to-end e-commerce campaigns and delivered omni-channel experiences that improved sales to 20%. Accountable for the development and management of the KPI dashboards to measure the performance of online campaigns and generate shopper insights.

Digital Account Manager at Teleperformance – Google Ads Project

December 1, 2018 - February 29, 2020

Responsible to set up and optimize Google Ads campaigns. Continuously optimized critical performance metrics, recommended process improvement techniques for improving workflow.

Digital Marketing Strategist at Gateway Group of Companies

June 1, 2016 - December 31, 2018

Research keywords using Google Ads and did competitive research to incorporate best practices and create marketing strategy for optimized results. Responsible for creating partnerships with advertising agencies and developed necessary collaterals for client meetings.