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I’m a career changer building a future in digital marketing, backed by hands-on training in Paid Social, Google Ads, SEO, and CRM. After years sharpening my communication, problem-solving, and organizational skills, I made a deliberate shift into digital marketing—completing a Full Stack Digital Marketing program and applying what I learned through real campaign projects. I currently create educational content on migration topics for Migrasia Global, strengthening my ability to explain complex information clearly. I’m recognized as analytical, proactive, and results-driven, with proficiency in tools such as Meta Ads, Google Ads, GA4, GTM, Unbounce, Canva, and CapCut. I’m eager to keep growing and contribute meaningfully in digital advertising, digital marketing, and social media roles.…I’m a career changer building a future in digital marketing, backed by hands-on training in Paid Social, Google Ads, SEO, and CRM. After years sharpening my communication, problem-solving, and organizational skills, I made a deliberate shift into digital marketing—completing a Full Stack Digital Marketing program and applying what I learned through real campaign projects. I currently create educational content on migration topics for Migrasia Global, strengthening my ability to explain complex information clearly. I’m recognized as analytical, proactive, and results-driven, with proficiency in tools such as Meta Ads, Google Ads, GA4, GTM, Unbounce, Canva, and CapCut. I’m eager to keep growing and contribute meaningfully in digital advertising, digital marketing, and social media roles.

Suci Ayu Rufitriani

Digital Marketer, Marketing Automation Specialist, SEO Expert, +2

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I’m a career changer building a future in digital marketing, backed by hands-on training in Paid Social, Google Ads, SEO, and CRM. After years sharpening my communication, problem-solving, and organizational skills, I made a deliberate shift into digital marketing—completing a Full Stack Digital Marketing program and applying what I learned through real campaign projects. I currently create educational content on migration topics for Migrasia Global, strengthening my ability to explain complex information clearly. I’m recognized as analytical, proactive, and results-driven, with proficiency in tools such as Meta Ads, Google Ads, GA4, GTM, Unbounce, Canva, and CapCut. I’m eager to keep growing and contribute meaningfully in digital advertising, digital marketing, and social media roles.…I’m a career changer building a future in digital marketing, backed by hands-on training in Paid Social, Google Ads, SEO, and CRM. After years sharpening my communication, problem-solving, and organizational skills, I made a deliberate shift into digital marketing—completing a Full Stack Digital Marketing program and applying what I learned through real campaign projects. I currently create educational content on migration topics for Migrasia Global, strengthening my ability to explain complex information clearly. I’m recognized as analytical, proactive, and results-driven, with proficiency in tools such as Meta Ads, Google Ads, GA4, GTM, Unbounce, Canva, and CapCut. I’m eager to keep growing and contribute meaningfully in digital advertising, digital marketing, and social media roles.

Available to hire

I’m a career changer building a future in digital marketing, backed by hands-on training in Paid Social, Google Ads, SEO, and CRM. After years sharpening my communication, problem-solving, and organizational skills, I made a deliberate shift into digital marketing—completing a Full Stack Digital Marketing program and applying what I learned through real campaign projects.

I currently create educational content on migration topics for Migrasia Global, strengthening my ability to explain complex information clearly. I’m recognized as analytical, proactive, and results-driven, with proficiency in tools such as Meta Ads, Google Ads, GA4, GTM, Unbounce, Canva, and CapCut. I’m eager to keep growing and contribute meaningfully in digital advertising, digital marketing, and social media roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Email Marketing

Intermediate

Language

English

Advanced

Work Experience

CRM Strategy Project (ShopeeFood) at ShopeeFood

June 1, 2026 - June 30, 2026

Developed a CRM retention strategy for ShopeeFood Indonesia to reduce user drop-offs using automated lifecycle marketing and engagement campaigns. Formulated a 3-stage automated lifecycle model mapping user properties to trigger timely retention nudges. Designed a 3-tier dynamic restaurant selection logic prioritizing high-rate merchants to personalize win-back distributions. Structured an A/B testing framework to optimize multi-stage discount distributions across inactive user segments.

CRM Strategy (ShopeeFood) at ShopeeFood

June 1, 2026 - June 30, 2026

Developed a CRM retention strategy for ShopeeFood Indonesia to reduce user drop-offs through automated lifecycle marketing and engagement campaigns. Formulated a 3-stage automated lifecycle model mapping user properties to trigger timely retention nudges. Designed a 3-tier dynamic restaurant selection logic prioritizing high-rate merchants to personalize win-back distributions. Structured an A/B testing framework to optimize multi-stage discount distributions across inactive user segments.

Launch Campaign / Digital Marketing Strategy (Project) at Good Day Korean Latte x BABYMONSTER

April 20, 2026 - April 30, 2026

Developed an integrated digital marketing strategy to launch Good Day Premium Coffee in Indonesia, driving awareness, engagement, and sales. Created a three-phase campaign roadmap to maximize awareness, engagement, and post-campaign community participation. Allocated a Rp150M paid media budget across TikTok, Instagram, and giveaways to maximize reach. Forecasted 500K–750K targeted TikTok views using 2025 Indonesia F&B CPM benchmarks to optimize media planning. Built a tiered KOL strategy and designed a UGC challenge to increase campaign credibility, participation, and product visibility.

Campaign / Launch Architecture Project at Good Day Korean Latte (BY ABYMONSTER in Indonesia)

April 1, 2026 - April 30, 2026

Developed an integrated digital marketing strategy to launch Good Day Premium Coffee with BY ABYMONSTER in Indonesia, driving awareness, engagement, and sales. Developed a three-phase campaign roadmap to maximize awareness, engagement, and post-campaign community participation. Allocated a Rp150M paid media budget across TikTok, Instagram, and giveaways to maximize reach. Forecasted 500K–750K targeted TikTok views using 2025 Indonesia F&B CPM benchmarks to optimize media planning. Built a tiered KOL strategy and designed a UGC challenge to increase campaign credibility, participation, and product visibility.

Digital Marketing Trainee / Project (hands-on training) at Londri-Nih Marketing

February 1, 2026 - June 30, 2026

Developed end-to-end digital marketing strategies across Meta Ads, Google Ads, SEO, and CRM as part of a hands-on training project, tracking campaign results through CVR and CTR metrics. Defined customer personas and launched dual-funnel Meta Ads with targeted creatives to test engagement across audience segments. Built a local SEO strategy and optimized AI-generated content into conversion-focused articles with clear CTAs. Designed automated CRM journeys using WhatsApp, SMS, and push notifications to nurture leads and recover abandoned users.

Digital Marketing Trainee / Project (Hands-on Training) at Londri-Nih (Marketing)

February 1, 2026 - June 30, 2026

Developed end-to-end digital marketing strategies across Meta Ads, Google Ads, SEO, and CRM with campaign results tracked using CVR and CTR metrics. Defined customer personas and launched dual-funnel Meta Ads using targeted creatives to test engagement across audience segments. Built a local SEO strategy and optimized AI-generated content into conversion-focused articles with clear CTAs. Designed automated CRM journeys using WhatsApp, SMS, and push notifications to nurture leads and recover abandoned users.

Migration Specialist at Migrasia Global

September 1, 2024 - Present

Created 200+ educational content pieces covering migration regulations, industry news, practical tips, and key issues for migrant workers. Educated an audience of 10,000+ through 5+ weekly content publications and podcast episodes on migration-related topics. Assisted 30+ individuals in resolving migration-related issues by providing accurate guidance and practical solutions.

Migration Specialist at Migrasi Global

September 1, 2024 - Present

Created 200+ educational content pieces on migration regulations, industry news, practical tips, and key issues for migrant workers. Educated an audience of 10,000+ through 5+ weekly content posts and podcast episodes related to migration topics. Assisted 30+ individuals in resolving migration-related issues by providing accurate guidance and practical solutions.

Domestic Worker (Household Assistant)

July 1, 2012 - August 31, 2024

Provided daily childcare and supervision for 2 children aged 4 and 10, ensuring their safety, wellbeing, and emotional support. Maintained a clean, organized household environment through regular cleaning and household management tasks. Developed effective communication and interpersonal skills through daily interaction with children and employers in a multicultural environment.