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I am a results-driven digital marketing leader with extensive experience shaping integrated, multi-channel campaigns across paid media, social, SEO, content marketing, and email. I’ve helped diverse brands grow, boost organic visibility, and improve lead generation, engagement, conversions, and ROI. I excel at scaling large paid media programs across Meta, Google, TikTok, and LinkedIn, managing multi-million budgets, and turning data into action with GA4, Pixel tracking, and attribution. I also drive marketing automation, lifecycle email campaigns, and AI-powered marketing while ensuring data privacy and cross-functional alignment.…I am a results-driven digital marketing leader with extensive experience shaping integrated, multi-channel campaigns across paid media, social, SEO, content marketing, and email. I’ve helped diverse brands grow, boost organic visibility, and improve lead generation, engagement, conversions, and ROI. I excel at scaling large paid media programs across Meta, Google, TikTok, and LinkedIn, managing multi-million budgets, and turning data into action with GA4, Pixel tracking, and attribution. I also drive marketing automation, lifecycle email campaigns, and AI-powered marketing while ensuring data privacy and cross-functional alignment.

Sudaraka Perera

Digital Marketer, Brand Strategist, Growth Marketer, +3

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I am a results-driven digital marketing leader with extensive experience shaping integrated, multi-channel campaigns across paid media, social, SEO, content marketing, and email. I’ve helped diverse brands grow, boost organic visibility, and improve lead generation, engagement, conversions, and ROI. I excel at scaling large paid media programs across Meta, Google, TikTok, and LinkedIn, managing multi-million budgets, and turning data into action with GA4, Pixel tracking, and attribution. I also drive marketing automation, lifecycle email campaigns, and AI-powered marketing while ensuring data privacy and cross-functional alignment.…I am a results-driven digital marketing leader with extensive experience shaping integrated, multi-channel campaigns across paid media, social, SEO, content marketing, and email. I’ve helped diverse brands grow, boost organic visibility, and improve lead generation, engagement, conversions, and ROI. I excel at scaling large paid media programs across Meta, Google, TikTok, and LinkedIn, managing multi-million budgets, and turning data into action with GA4, Pixel tracking, and attribution. I also drive marketing automation, lifecycle email campaigns, and AI-powered marketing while ensuring data privacy and cross-functional alignment.

Available to hire

I am a results-driven digital marketing leader with extensive experience shaping integrated, multi-channel campaigns across paid media, social, SEO, content marketing, and email. I’ve helped diverse brands grow, boost organic visibility, and improve lead generation, engagement, conversions, and ROI.

I excel at scaling large paid media programs across Meta, Google, TikTok, and LinkedIn, managing multi-million budgets, and turning data into action with GA4, Pixel tracking, and attribution. I also drive marketing automation, lifecycle email campaigns, and AI-powered marketing while ensuring data privacy and cross-functional alignment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Sinhala, Sinhalese

Fluent

Work Experience

Senior Manager - Group Digital Marketing, IT Infrastructure & Digital Transformation at Lyceum Global Holdings

August 1, 2025 - Present

Leads the group’s end-to-end digital marketing strategy, including defining campaigns, content planning, and performance analytics to strengthen brand visibility and drive growth across multiple markets. Oversees website, social channels, and paid campaigns; aligns IT infrastructure with marketing goals; champions data-driven decision making and automation to improve workflows and marketing effectiveness.

Manager - Digital Marketing (Group) at Lyceum Global Holdings

August 1, 2024 - July 31, 2025

Formulates and executes strategic marketing plans; administers paid media campaigns across META and Google Ads; leads cross-functional teams to improve collaboration and productivity; manages brand messaging and positioning; drives lead generation for key sectors; mentors teams and champions digital transformation initiatives.

Manager - Paid Media at Halo Travels & Tours UK

December 1, 2023 - August 1, 2024

Formulates and implements strategic marketing plans for UK, US, Philippines and Sri Lankan markets. Manages paid media campaigns across META, Google Ads, LinkedIn for lead generation and optimization; designs and executes email marketing campaigns; oversees organic content planning and chatbot-driven customer engagement; automates workflows to boost efficiency; uses analytics to optimize performance.

Manager - Digital Marketing at Abans PLC

April 1, 2023 - December 1, 2023

Devised and executed dynamic marketing strategies to catalyse business growth and maximize impact across paid media channels such as META, Google Ads, and LinkedIn. Orchestrated high-performing campaigns from ideation to execution, energized teams and ensured consistent brand messaging. Led influencer collaborations for premier brands and implemented AI-driven chatbots and CRM management to enhance customer engagement. Leveraged social listening and data analytics for market insights and optimization.

Assistant Manager - Digital Marketing at Abans PLC

April 1, 2022 - April 1, 2023

Assisted in the development and execution of integrated content strategies and paid media campaigns to enhance brand engagement, lead generation, and conversions. Coordinated with influencers, agencies, and external partners to amplify brand reach and campaign effectiveness. Maintained consistency across digital and offline touchpoints.

Graphic Designer at Abans PLC

August 1, 2016 - September 1, 2019

Created visual assets and campaigns to support brand identity across multiple channels and product categories. Collaborated with marketing and product teams to deliver compelling design solutions.

Manager - Paid Media at Halo Travels & Tours

December 1, 2023 - August 31, 2024

Formulated and implemented strategic marketing plans for UK, US, Philippines, and Sri Lanka markets; managed paid media campaigns across META, Google Ads, and LinkedIn; designed and executed email marketing campaigns; led organic content planning; built chatbot to improve customer engagement; automated workflows to boost efficiency.

Digital Content Strategist at Abans PLC

January 1, 2020 - March 31, 2022

Strategized and implemented high-impact content and paid media campaigns to drive engagement and conversions. Strengthened brand identity and market presence through brand and influencer management. Enhanced customer interactions and automation through AI-powered chatbots and CRM management. Generated actionable market insights and optimized strategies using social listening, analytics, and reporting. Improved efficiency and streamlined workflows through automation and data-driven execution.

Creative Designer at Abans PLC

August 1, 2016 - September 30, 2019

Designed creative assets for digital and print campaigns aligned with brand guidelines and marketing objectives. Developed and optimized creatives for paid advertising campaigns across social media and display platforms. Collaborated with marketing teams to produce high-performing visuals that improved ad engagement and conversions. Created UI designs for web and mobile platforms, focusing on usability and visual consistency.