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Hi, I'm Yap Khai Wen. I'm an MBA graduate from Singapore Management University with a background in creative strategy and communications, now pivoting into business strategy and transformation roles. I combine visual and strategic thinking with structured analysis to drive cross-functional collaboration and impact. I've led market research, brand positioning, and campaign management, and I'm expanding my expertise in innovation, corporate venture initiatives, and data-driven decision-making to shape strategy and transformation for forward-thinking organizations.…Hi, I'm Yap Khai Wen. I'm an MBA graduate from Singapore Management University with a background in creative strategy and communications, now pivoting into business strategy and transformation roles. I combine visual and strategic thinking with structured analysis to drive cross-functional collaboration and impact. I've led market research, brand positioning, and campaign management, and I'm expanding my expertise in innovation, corporate venture initiatives, and data-driven decision-making to shape strategy and transformation for forward-thinking organizations.

Yap Khai Wen

Art Director, Graphic Designer, Brand Designer, +6

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Hi, I'm Yap Khai Wen. I'm an MBA graduate from Singapore Management University with a background in creative strategy and communications, now pivoting into business strategy and transformation roles. I combine visual and strategic thinking with structured analysis to drive cross-functional collaboration and impact. I've led market research, brand positioning, and campaign management, and I'm expanding my expertise in innovation, corporate venture initiatives, and data-driven decision-making to shape strategy and transformation for forward-thinking organizations.…Hi, I'm Yap Khai Wen. I'm an MBA graduate from Singapore Management University with a background in creative strategy and communications, now pivoting into business strategy and transformation roles. I combine visual and strategic thinking with structured analysis to drive cross-functional collaboration and impact. I've led market research, brand positioning, and campaign management, and I'm expanding my expertise in innovation, corporate venture initiatives, and data-driven decision-making to shape strategy and transformation for forward-thinking organizations.

Available to hire

Hi, I’m Yap Khai Wen. I’m an MBA graduate from Singapore Management University with a background in creative strategy and communications, now pivoting into business strategy and transformation roles. I combine visual and strategic thinking with structured analysis to drive cross-functional collaboration and impact.

I’ve led market research, brand positioning, and campaign management, and I’m expanding my expertise in innovation, corporate venture initiatives, and data-driven decision-making to shape strategy and transformation for forward-thinking organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Malay

Intermediate

French

Beginner

Work Experience

Innovation Management & CVC Intern at MANN+HUMMEL

September 1, 2025 - January 31, 2026

Supported corporate venture and innovation strategy by identifying and evaluating high-potential growth opportunities across Asia aligned with the company’s 2030 roadmap. Built deal flow through research on startups, emerging technologies, and new business models across priority sectors. Assisted in strategic and financial assessment of prospects through business model and financial projection reviews. Played a key role in shaping MH Innovates 2026 (MANN+HUMMEL Global Open Innovation Program), contributing to program structuring, strategic positioning, and ecosystem engagement. Coordinated across stakeholders, partners, and vendors to translate strategy into execution under tight timelines.

Marketing Intern at STASHAWAY

February 1, 2025 - May 31, 2025

Conducted SEO and SEM research, optimizing campaign strategies using Google Ads and SEMrush. Planned and executed SEM campaigns, monitored performance metrics to refine marketing efforts and improve ROI. Developed content based on SEO insights, improving organic search visibility and engagement. Assisted in marketing analytics and performance tracking, leveraging data-driven insights. Independently conducted strategic product-market research and analysis, assessed competitive positioning, and derived insights to enhance strategic decision-making.

Art Director at TRIBAL WORLDWIDE

April 1, 2023 - July 31, 2024

Directed multidisciplinary teams in delivering high-impact campaigns for DBS Bank, overseeing concept development, execution, and quality control to ensure creative excellence and timely delivery. Led art direction and design for major regional campaigns, including DBS’s “Trust Your Spark” and “Freedom to Live More”, aligning creative strategies with client objectives and market positioning. Partnered with clients and account teams to shape brand narratives for DBS Institutional and Consumer Banking, ensuring creative outputs reflected strategic goals. Conducted market and consumer insight analysis to inform campaign direction and strengthen brand differentiation. Designed and presented persuasive client decks to communicate creative strategies and secure stakeholder alignment.

Junior Art Director at TRIBAL WORLDWIDE

November 1, 2021 - March 31, 2023

Spearheaded art direction for a yearlong campaign focusing on combining current trends with DBS brand identity. Engaged in strategic brainstorming and client presentations, contributing to the development of campaigns that met business objectives.

Freelance Business Analyst & Creative Strategist at ASIA TOKEN FUND GROUP

August 1, 2019 - December 31, 2024

Supported early-stage Web3 projects with market entry planning, pitch deck creation, and investor outreach. Reviewed whitepapers and project materials to assess positioning, team credibility, and product-market fit. Contributed to go-to-market strategies across community-building, brand development, and launch campaigns. Designed creative assets and branding materials for token projects across DeFi, gaming, and infrastructure. Assisted with Web3 event planning and hosted networking sessions to connect founders, investors, and partners.

Senior Graphic Designer at KONG STUDIO

November 1, 2018 - November 1, 2021

Participated in the creative process from pitching to execution, delivering large-scale design solutions across physical and digital spaces. Designed immersive spaces and user experiences for clients such as Eurasian Heritage Gallery, State Court Heritage Gallery, Navy@Vivo 2019, Army55 Virtual Exhibition and Visa Innovation Center.

Graphic Designer at ACHATES360

September 1, 2017 - October 31, 2018

Engaged in creative brainstorming and art directed advertising campaigns, contributing to both ATL and BTL executions that aligned with client objectives. Developed holistic design solutions for clients including DBS Treasures, Grohe, Samsung, Wilhelmsen, etc.