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I’m a data-driven marketing strategist with experience in content strategy, analytics, and digital growth. I specialize in turning customer insights into actionable marketing strategies that drive engagement and measurable results. In my current role leading channel strategy and brand research for a national loyalty program, I work with large datasets, develop targeted campaigns, and optimize content across channels using tools like SQL, Tableau, and Google Analytics. I’ve also helped launch new partner programs, develop GTM strategies, and create high-performing marketing content. I enjoy combining creativity with analytics to build strategies that resonate with audiences and deliver real business impact.…I’m a data-driven marketing strategist with experience in content strategy, analytics, and digital growth. I specialize in turning customer insights into actionable marketing strategies that drive engagement and measurable results. In my current role leading channel strategy and brand research for a national loyalty program, I work with large datasets, develop targeted campaigns, and optimize content across channels using tools like SQL, Tableau, and Google Analytics. I’ve also helped launch new partner programs, develop GTM strategies, and create high-performing marketing content. I enjoy combining creativity with analytics to build strategies that resonate with audiences and deliver real business impact.

Sufie Lohan

Data Analyst, Marketing Strategist, Brand Strategist, +4

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I’m a data-driven marketing strategist with experience in content strategy, analytics, and digital growth. I specialize in turning customer insights into actionable marketing strategies that drive engagement and measurable results. In my current role leading channel strategy and brand research for a national loyalty program, I work with large datasets, develop targeted campaigns, and optimize content across channels using tools like SQL, Tableau, and Google Analytics. I’ve also helped launch new partner programs, develop GTM strategies, and create high-performing marketing content. I enjoy combining creativity with analytics to build strategies that resonate with audiences and deliver real business impact.…I’m a data-driven marketing strategist with experience in content strategy, analytics, and digital growth. I specialize in turning customer insights into actionable marketing strategies that drive engagement and measurable results. In my current role leading channel strategy and brand research for a national loyalty program, I work with large datasets, develop targeted campaigns, and optimize content across channels using tools like SQL, Tableau, and Google Analytics. I’ve also helped launch new partner programs, develop GTM strategies, and create high-performing marketing content. I enjoy combining creativity with analytics to build strategies that resonate with audiences and deliver real business impact.

Available to hire

I’m a data-driven marketing strategist with experience in content strategy, analytics, and digital growth. I specialize in turning customer insights into actionable marketing strategies that drive engagement and measurable results. In my current role leading channel strategy and brand research for a national loyalty program, I work with large datasets, develop targeted campaigns, and optimize content across channels using tools like SQL, Tableau, and Google Analytics. I’ve also helped launch new partner programs, develop GTM strategies, and create high-performing marketing content. I enjoy combining creativity with analytics to build strategies that resonate with audiences and deliver real business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Language

English

Fluent

Work Experience

Manager, Brand Research & Strategy at Scene+

April 1, 2025 - Present

Lead brand research and measurement strategy for Scene+, overseeing NPS and MSAT programs to track loyalty, satisfaction, and overall brand health across the member base. Formalized and scaled the NPS process, improving survey design, cadence, and targeting, increasing responses from 900 to 2,500+ and strengthening data reliability. Transform research into strategic action, analyzing NPS and MSAT results through Tableau dashboards and PowerPoint decks to uncover key trends and guide marketing initiatives, including targeting the 2–4 year tenure segment and testing CTAs via UTMs, resulting in a 3.5% lift in engagement. Manage relationships with external research vendors, ensuring methodological rigor, timely delivery, and alignment with strategic priorities across brand tracking, loyalty diagnostics, and ad-hoc studies.

Marketing Coordinator, Channel Strategy at Scene+

August 1, 2023 - Present

Developed and executed channel strategies for ad-hoc campaigns using historical data to optimize channel selection and ensure effective implementation across all campaign elements. Managed end-to-end campaign execution including graphic design, QA, and delivery, and performed post-campaign analyses using Salesforce Marketing Cloud data to drive future improvements. Led Empire weekly and Cineplex bi-weekly email automations with targeted segmentation and re-engagement strategies, including an always-on trigger for inactive Empire shoppers (3+ months) to boost engagement and loyalty. Led eight Home Hardware campaigns for a 2x points offer in 2024, leveraging A/B testing across email, push notifications, social media, and web/app channels to refine offers and messaging, increasing open rates from 36% to 72%. Integrated the first-ever Digioh quiz into an Expedia campaign, achieving top performance with a 10% increase in click-through rates and surpassing 2024 benchmarks.

Global Marketing Strategy & Transformation Analyst at Manulife Financial

January 1, 2023 - April 1, 2023

Assisted in development and execution of a 3-year strategy plan using advanced Excel functions (pivot tables, VLOOKUP), while serving as the central point of contact to ensure alignment and collaboration across teams. Leveraged Power BI to analyze and validate QBR data through meticulous QA processes, ensuring accuracy and delivering impactful insights for senior leadership presentations. Conducted thorough research on emerging trends, including technologies like ChatGPT, and delivered insightful presentations to educate the broader organization.

Shopper Insights Analyst at Hershey Company

January 1, 2022 - April 1, 2022

Analyzed shopper behaviour using NielsenIQ's Shopper Intelligence tool to curate in-depth shopper profiles for partner retailers, delivering performance insights and ensuring market readiness for new feature launches. Conducted SQL-based data analysis to support a Path-to-Purchase project, mapping shopper journeys and optimizing store layouts for Hershey products based on data-driven insights.

Marketing Intern at American Express

September 1, 2021 - December 1, 2021

Served as the primary point of contact for key partners, including Air Miles, managing relationships and executing consumer-facing marketing campaigns for Platinum and Centurion card members. Led end-to-end campaign execution using Salesforce, ensuring seamless planning, deployment, and optimization of marketing initiatives with a speed-to-market focus. Conducted attrition analysis using Tableau dashboards to identify trends and risks, leveraging statistical significance testing to ensure data-driven recommendations that enhance retention, strengthen loyalty, and drive engagement.

Marketing Technology Lead at Boozer Delivery Inc.

January 1, 2020 - April 1, 2020

Developed Google Analytics dashboards to track key marketing metrics, optimizing campaigns through data-driven insights. Implemented SEO strategies, managed Google Ads campaigns, and made HTML updates to improve website visibility, user experience, and conversion rates. Designed compelling marketing campaign visuals with partner brands using Adobe Illustrator and After Effects.