I'm a global brand strategy and market-entry professional with over 16 years of experience helping international education, design, and innovation-led institutions build presence, partnerships, and student pipelines across India and emerging markets. Based in Europe, I lead Sperta as Founder and Commercial Director, advising institutions and brands on market entry, brand positioning, partnerships, and student engagement. I am also pursuing doctoral research in Global Brand Design, focusing on life design, pathway intelligence, and the higher education brand experience.

I'm a global brand strategy and market-entry professional with over 16 years of experience helping international education, design, and innovation-led institutions build presence, partnerships, and student pipelines across India and emerging markets. Based in Europe, I lead Sperta as Founder and Commercial Director, advising institutions and brands on market entry, brand positioning, partnerships, and student engagement. I am also pursuing doctoral research in Global Brand Design, focusing on life design, pathway intelligence, and the higher education brand experience.

Available to hire

I’m a global brand strategy and market-entry professional with over 16 years of experience helping international education, design, and innovation-led institutions build presence, partnerships, and student pipelines across India and emerging markets.

Based in Europe, I lead Sperta as Founder and Commercial Director, advising institutions and brands on market entry, brand positioning, partnerships, and student engagement. I am also pursuing doctoral research in Global Brand Design, focusing on life design, pathway intelligence, and the higher education brand experience.

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Language

English
Fluent
Hindi
Fluent
Bengali
Fluent
Italian
Intermediate
Marathi (Marāṭhī)
Beginner
Gujarati
Beginner

Work Experience

Fellow, Emerging Markets, Innovation & Technology Business Council at International Trade Council
August 1, 2023 - Present
Monitor global tech regulations, provide insights to members for compliance and decision-making, and advocate for sustainable technologies. Lead skill-development initiatives to up-skill professionals in emerging technologies and support education-sector transformation through cross-border collaboration.
Commercial Director at SIA SPERTA
March 1, 2023 - Present
Lead commercial operations, brand strategy, and international business development; oversee marketing campaigns, client relationships, and collaboration with consular authorities; drive revenue growth and brand positioning in education and branding sectors in the Riga region.
Founder and Commercial Director at Sperta
October 1, 2022 - Present
Drive global business growth, revenue generation, and client relationship management. Align commercial strategy with consulting objectives, develop new markets, manage key partnerships, and safeguard profitability. Lead across Europe, India, and emerging markets in market entry, brand positioning, partnerships, and student engagement.
Country Head at Istituto Europeo Di Design
May 4, 2015 - September 30, 2025
Brand Strategy & Market Development Campaign & Event Management Panelist & Promoting Design Made In Italy Financial Budgeting & Modeling Working closely with Italian Consular Authorities for promoting Design Made In Italy Channel Management & Development International Relations & Logistics Student Recruitment & Client Relationship Management Public Speaking & Conducting Design Workshops Strategic Marketing & Sales through regular visits to HO in Milan Closely working with Italian Ministry for Design Made In Italy Panelist for Italian Design events 3 years as a Client for IICCI and on role(for IED) from September 2018
General Manager (India) - Italian Hub of Education and Training & Business Manager at The Indo-Italian Chamber of Commerce and Industry (IICCI)
May 1, 2015 - August 1, 2018
Develop branding networks in India for Italian education partners; foster cooperation with EduHub clients and industry conglomerates; drive collaborative revenue and campaigns to raise awareness of Italian education in India.
General Manager (India) - Italian Hub of Education & Business Manager at The Indo - Italian Chamber of Commerce and Industry (IICCI)
May 1, 2015 - August 31, 2018
Developed branding network in India for IED; facilitated cooperation with higher education clients; designed campaigns for partner universities; generated revenue and created collaborative branding & marketing strategies; increased awareness of Italian Education in India.
Manager Business Relations (Pearl Academy) at Laureate International Universities
December 1, 2012 - January 1, 2014
Brand strategy & market development, student recruitment & channel development, campaign & event management, business relationship management, campus establishment, and stakeholder communications.
Manager Business Relations at Pearl Academy (Laureate International Universities)
December 1, 2012 - December 31, 2014
Brand strategy & market development; student recruitment; campaigns and events; relationship management and campus establishment; stakeholder communications.
Head Business Services & Career Mentor at University of Sussex
January 1, 2009 - November 30, 2012
International admissions for undergraduate & postgraduate programs; advertising & promotion; brand management; team management; innovation & sales management.
Software Specialist at eClinicalWorks India Pvt. Ltd
August 1, 2007 - January 1, 2009
Implementation support for U.S. healthcare clients, designing and delivering strategies for online and onsite sales and support, coordinating with technical engineers on post-implementation issues as an Account Manager.
Software Specialist at eClinicalworks India Pvt.Ltd
August 1, 2007 - January 31, 2009
Business development and implementation support for US customers; promotions and online/on-site sales; liaison with technical engineers; account management; hardware and server support.
Associate at Wipro
February 1, 2006 - February 1, 2007
Server management for Microsoft products, DNS issue resolution for Microsoft-related domains, and account management services for Microsoft Exchange.
Associate at Wipro Info tech India Ltd.
February 1, 2006 - February 28, 2007
Business development for Microsoft products; DNS troubleshooting; account management for Microsoft Exchange; hardware troubleshooting; interface with servers.
International Student Advisor at University of Sussex
January 1, 2003 - January 1, 2006
Select and compile resources for clients supporting higher education pathways, organize theme-related events, and deliver effective presentations to students and their parents.
Academic Advisor (Part-Time) at University of Sussex
January 1, 2003 - January 31, 2006
Select & compile resources for clients for higher education; organize events; effective presentations to share knowledge with students & parents.

Education

Doctorate of Business Administration (ongoing) at Institut Superior Du Commerce, Paris (ISC Paris)
January 1, 2022 - January 1, 2025
Executive Program in Leadership & Management, Global Business, Management at The Wharton School
January 1, 2020 - January 1, 2021
Diploma in Life Coach Practitioner, Applied Psychology at The Academy of Modern Applied Psychology, United Kingdom
January 1, 2020 - January 1, 2021
Certificate, Computer and Information Systems Security/Information Assurance at Stanford University School of Engineering
January 1, 2020 - January 1, 2020
Certificate, Design Thinking & Innovation at Massachusetts Institute of Technology
January 1, 2019 - January 1, 2019
Certificate, Leading Organisations and Change at MIT Sloan School of Management
January 1, 2018 - January 1, 2018
Master of Business Administration (MBA) - Media Management & Advertising at United Business Institutes
January 1, 2010 - January 1, 2011
Bachelor of Science (BS) - Computer Engineering at WCU
January 1, 2003 - January 1, 2006
Doctorate of Business Administration (DBA) at Institut Supérieur Du Commerce, Paris (ISC Paris)
January 1, 2022 - March 26, 2026
Executive Program in Leadership & Management, Global Business, Management at The Wharton School
January 1, 2020 - December 31, 2021
Diploma in Life Coach Practitioner, Applied Psychology at The Academy of Modern Applied Psychology, United Kingdom
January 1, 2020 - December 31, 2021
Certificate, Computer and Information Systems Security/Information Assurance at Stanford University School of Engineering
January 1, 2020 - December 31, 2020
Certification, Design Thinking & Innovation at Massachusetts Institute of Technology
January 1, 2019 - December 31, 2019
Certificate, Leading Organisations and Change at MIT Sloan School of Management
January 1, 2018 - December 31, 2018
Master of Business Administration (MBA) - Media Management & Advertising at United Business Institutes
January 1, 2010 - December 31, 2011
Bachelor of Science (BS) - Computer Engineering at WCU
January 1, 2003 - December 31, 2006
Doctorate of Business Administration, Global Brand Design and Marketing at ISC Paris
April 1, 2022 - June 1, 2025
Executive Program in Leadership & Management at The Wharton School
January 1, 2020 - January 1, 2021
Transformation Academy Certificate, Neuro Linguistic Programming at Transformation Academy
October 1, 2021 - January 1, 2022
Diploma in Life Coach Practitioner, Applied Psychology at The Academy of Modern Applied Psychology, United Kingdom
January 1, 2020 - January 1, 2021
Certificate, Leading Organisations and Change at MIT Sloan School of Management
January 1, 2018 - January 1, 2018

Qualifications

Doctorate of Business Administration (ongoing)
April 20, 2022 - June 30, 2026
Executive Program in Leadership & Management, Global Business, Management
January 1, 2020 - January 1, 2021
Diploma in Life Coach Practitioner, Applied Psychology
October 1, 2021 - January 31, 2022
Certificate, Design Thinking & Innovation
January 1, 2019 - January 1, 2019
Certificate, Leading Organisations and Change
July 16, 2018 - December 28, 2018
Master of Business Administration (MBA) - Media Management & Advertising
July 1, 2010 - September 27, 2011
Bachelor of Science (BS) - Computer Engineering
January 1, 2003 - January 1, 2006
Silver Credential Master Board Member Executive Certification (BMEC)
January 11, 2030 - June 28, 2026
Certified Agile Scrum Project Management Expert
January 11, 2030 - June 28, 2026
Toggl Hire General Marketing Skill Test Certificate
January 11, 2030 - June 28, 2026

Industry Experience

Education, Professional Services, Media & Entertainment, Other, Government, Software & Internet